Archive for August 22nd, 2012

Fremont, CA – August 22, 2012 – Blackmagic Design announced that Hongdian Film Production Co., Ltd. installed a Linux based DaVinci Resolve color correction system with 8 GPUs for real time 4K/3D color grading. The installation is part of Hongdian’s goal to build China’s first end to end 4K/3D production line.

Hongdian Film Production is located in Hengdian World Studios, also known as Chinawood, which is the largest outdoor studio in the world and consists of 13 shooting bases. The studio includes full scale replicas of the Forbidden City and the imperial palace of Qin dynasty, which were used as backdrops for many television shows and feature films, including “Crouching Tiger, Hidden Dragon”, “Hero”, “The Forbidden Kingdom” and “Mummy 3”.

Before Hongdian Film Production began offering post production services at this location, film crews that came to Hengdian World Studios for backdrops had to send their footage to post facilities in other cities. These same crews would often have to travel outside of China to find facilities that could provide 4K and 3D post production services.

To meet customers’ demands for high quality advanced 4K/3D services, Hongdian Film Productions built China’s first end to end 4K/3D workflow around Blackmagic Design’s DaVinci Resolve, which includes support for the widest range of popular formats. DaVinci Resolve will be used to convert RAW files to high quality ProRes for Apple Final Cut Pro editors, MXF for Avid Media Composer 6 editors, and DPX or TIFF sequences for VFX designers. DaVinci Resolve’s powerful multiple GPU rendering provides real time format conversion, enabling colorists to quickly build timelines for real time 2D or 4K/3D color correction and finishing.

“Our efforts to build China’s first 4K/3D workflow have filled an empty space in Chinese filmmaking techniques, and will bring Hengdian World Studios a healthy media ecosystem, from production and post production to marketing and distribution. Now we are able to provide end to end local services to film crews that come to Hengdian World Studios, allowing them to arrive with even only a screenplay and leave with a finished film ready to deliver,” said Shi Xiongguang, General Manager of Hongdian Film Production. “We chose the most advanced technology the world had to offer to handle even the most demanding post production work: Blackmagic Design’s DaVinci Resolve.”

Shi continued, “We think DaVinci Resolve offers the best performance and value, with a user friendly interface that colorists can quickly master. Its powerful real time color grading for 4K/3D allows our colorists to meet clients’ requests, quickly and precisely.”

Press Photography
Blackmagic Design’s DaVinci Resolve and all other products photos are available at http://www.blackmagicdesign.com/press/images/.

About DaVinci Resolve
Blackmagic Design’s DaVinci Resolve is the world’s highest performance color correction solution for Mac OS X, Windows and Linux computers. DaVinci Resolve supports more real time color correction than any other system because it’s not limited by the performance of the computer it’s running on. DaVinci Resolve eliminates this performance barrier because it’s based on a cluster of high performance GPU cards, so all processing is always real time. DaVinci Resolve has the power of a true real time performance solution so handles complex color grades even when using dozens of primaries, secondaries, Power Windows™, multi point tracking, blurs, and more. DaVinci Resolve provides incredible performance in a low cost solution that can be easily upgraded by adding extra GPU’s for supercomputer power to handle 4K resolutions, stereoscopic 3D and real time grading direct from raw camera files such as ARRI raw and RED raw R3D files can be handled with ease.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

TRI, 25th Street, Ex’Pression, + Fenix, The Bay Area’s Hottest New Club

SAN FRANCISCO: “A Bay Area native with a solid background in all things audio, 133rd AES Convention Tech Tours Chair Jessica Livingston has proven herself an invaluable resource in ferreting out our town’s most interesting and ‘happening’ highlights,” says Convention Co-chair Valerie Tyler. “The depth of Jessica’s connectivity, coupled with her instinctive grasp of what would most appeal to our Tech Tour aficionados has shaped a particularly well rounded schedule this year,” Tyler adds.

“My goal was to profile the diverse range of SF’s pro audio community,” Livingston says. “From a cutting edge video game creative campus, to a top-flight school and SF’s latest live performance venue, these tours are designed to be instructive, colorful and entertaining.”

133rd AES Convention Technical Tours include:

Tamalpais Research Institute (TRI) Created by Grateful Dead founding member Bob Weir, TRI is a $5+ million, state-of-the-art recording and broadcast facility located in San Rafael. The 11,500-square-foot complex features a 2,000-square-foot main studio, a smaller studio, two mixing rooms and five additional isolation rooms. The entire facility is interconnected, for audio and HD video recording. In addition to its broadcast and recording capabilities, the complex is a showcase for the Meyers Sound Constellation System, a revolutionary new concept in public audio.

Electronic Arts: The world’s largest video game publisher, features a host of high tech development and production studios. In addition to sophisticated design and production technology, the 22-acre campus-like environment is equipped with a number of employee-friendly amenities including sports fields, and basketball courts. The tour will visit each of EA’s four buildings and include a presentation in their state-of-the-art auditorium, a ‘Visceral Studio’ demonstration illustrating the audio focus of game development. And, a web audio API sound engine demo.

25th Street Recording: Distinguished by a 1,400 square-foot tracking room, and 17-foot-high ceilings, this new Fran Manzella-designed complex represents a rare example of a large-scale studio launch in our current ‘project studio’ era. Outfitted with a massive collection of analog outboard gear and a 64-channel API Vision console, 25th Street also boasts a number of cool (and green) aesthetic accoutrements, including floors fashioned from wood reclaimed from stadium benches.

Polarity Post Production: This 5-studio, full service, audio post house represents the penultimate environment for creative sound design and mixing. Clients range from Disney Channel, to many national ad campaigns. Outpost Studios: Creators of Sound Design, Music, Dolby Mixing, Voice-Over/ADR and Foley for feature films, TV and Gaming. Recent Outpost projects include the new Robert Redford feature “The Company You Keep,” and Kiefer Southerland’s “Touch” for FOX. Thanks to dual occupancy in the same Embarcadero District building, participants may attend both tours concurrently.

Ex’Pression College For Digital Arts: One of SF’s largest and most comprehensive cutting edge educational campuses, Ex’Pression features an Interactive Audio Program focused on preparing students for careers in video games, mobile phone technology, hand-held multimedia devices and many more contemporary creative options. The ultra modern school features multiple studios, control rooms, editing suites, gaming stations, a theater, MDG Labs and a Stop Motion Room. Among the guides for this tour will be legendary multi-Grammy-winning producer/engineer Jack Douglas, who is now a guest lecturer on Sound Arts for Ex’Pression.

Fantasy Recording Studios: is celebrating its 40th year as one of the world’s premiere studios. With credits ranging from Creedence Clearwater to U2 and Estelle, Fantasy continues to attract crème de la crème artists and producers. The three-studio complex boasts a total Studio D upgrade, completed early this year.

The Fenix Club: The latest addition to San Rafael’s cool but low key night life scene, this new, 200 seat, 8600 sq. ft. showcase performing venue/restaurant features outstanding acoustics. Just 25 minutes from the Moscone Center, The Fenix is distinguished by a whimsically elegant design, and accented by a striking backlit wall. This tour will be conducted by architect/acoustician, John Storyk, whose Walters-Storyk Design Group designed the club.

Dolby Atmos Demo: Considered the most significant new development in audio since surround sound, Dolby Atmos delivers a more natural and realistic soundfield. It transports the audience into the story with a ‘lifelike sensory experience.’ Developed with input from highly respected feature film professionals, this new concept in sound represents a dynamic reinvention of traditional surround sound methodology. This demo will be held at the Dolby Headquarters Theater in SF.

*PLEASE NOTE: Tickets for Technical Tours are only available on site at the Moscone Center. A Preliminary Calendar of Event dates and times will be posted on the www.aes.org website soon. Tickets will be sold at the Reception Desk in the main lobby well in advance of departure.

Photos: 1. Electronic Arts
2. 25th Street Studios Live Room
3. TRI Studios Control Room

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

Backyard is pleased to announce that it has aligned with prolific West Coast indie rep firm OPTiONS, comprised of Doug Sherin and Kim Griswold, who will cover the West Coast and Texas.

The deal with OPTiONS comes as demand for Backyard’s directors grows in the wake of several recent high-profile projects, including a hilarious Rob Pritts-directed spot for AAMCO and Alexander Paul’s elegant three-spot campaign for Hyundai. Backyard Director Kim Nguyen has been especially busy lately, shooting performance footage of indie band Langhorne Slim for Anomaly’s Captain Morgan Step into the Black Music Series, a four-spot series for Sears’ new “Shop Your Way” initiative, and an upcoming campaign for Gold’s Gym.

Visit Backyard

About Backyard
We are Backyard: a trusted production company, defined by genuine talent and driven by an unshakable commitment to authentic, inspired creativity. A down-to-earth team and collaborative approach make possible our loyalty and long-term relationships with clients. Our support of director growth and seamless management, encourage thoughtful, organically produced work.

Led by Owner/EP Blair Stribley, Backyard takes pride in integrity, dependability and a strong work ethic—a delicate balance of qualities that make our process truly unique.

For more information, please visit: www.backyard.com.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

Santa Monica, Calif., Aug. 22, 2012 – La-Z-Boy is joining forces once again with actress Brooke Shields to continue its national “Live Life Comfortably” campaign. The strategy of the campaign is to showcase La-Z-Boy’s wide range of furniture beyond its legendary recliner. Since the campaign featuring Shields was launched in November 2010, La-Z-Boy has experienced seven quarters of year over year same store sales growth in their La-Z-Boy Furniture Galleries system. The campaign has been identified as one of the key factors in these results.

To commemorate La-Z-Boy’s 85th anniversary, the campaign includes a TV commercial promoting a national sales event. “We’re excited about this promotional spot and feel it’s the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more,” said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. “The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings.”

La-Z-Boy’s agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.

The first TV commercial, which started airing in early August, “Big Deal/Anniversary Sale,” opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy’s 85th anniversary sale. “Eighty-five years, that’s a really big deal,” she says. “They don’t need some loud ad that screams ‘sale!’- just me telling you about the great deals on gorgeous furniture.” Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with “85th Anniversary Sale” slides across the set. “Guys, I thought we weren’t doing this?” Shields asks with a confused yet playful and cheeky tone.

“For a household name, Brooke maintains a down-to-earth, relatable persona that’s genuinely approachable,” said RPA CD Jules Fox. “The situational humor used in the campaign plays on Brooke’s lighthearted personality and appeals to the sensibilities of our target audience.”

“Shut Up” introduces an incredulous neighbor who yells “Shut up!” and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with “Elephant,” which demonstrates the advantages of previewing purchases with La-Z-Boy’s online customization tool and stars a life-sized computer-generated elephant, and later “Neighbor” will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.

The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as “Better Homes & Gardens,” “Country Living” and “Martha Stewart Living” and online units will run as pre-roll or banners.

Visit RPA
View Media

Credits
Client: La-Z-Boy
Agency: RPA

“Big Deal/Anniversary” first air date: 07/31/12
“Shut Up” first air date: 08/21/12
“Elephant” first air date: 11/13/12
“Neighbor” first air date: 12/25/12

EVP, ECD: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Jules Fox
CD/Copy: Alicia Dotter
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Whitney Young

Production Co: @radical.media
Director: Dave Meyers
DP: Joseph Yacoe
Executive Producer: Jim Bouvet/Frank Scherma
Line Producer: Scott Cunningham
Production Designer: Tyndall Arrasmith

Editorial Company: Spotwelders
Editor: Paul Sabater
Executive Producer: David Glean

Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov

Visual Effects Company: Baked FX
VFX Supervisor: George A. Loucas
VFX Producer: Jessie Mizrahi

Title Design: Bl:nd
Creative Directors: Erik Buth
Executive Producer: David Kleinman

Audio Post Company: Lime Studios
Audio Post Mixer: Lindsey Alvarez
About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, digital, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino and Sole Society. For more information, visit http://www.rpa.com.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

In the latest campaign for Keystone Light, Tool Director JJ Adler captures the super Smooth Musings of Keystone spokesman, Keith Stone.

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Credits
Client: Keystone Light / MillerCoors
Spot Title(s): Man Bag (featured), Capri, Rainbow
Air Date: June 2012

Agency: Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Director: Justin Ebert, Alex Lea, Ian Falcon
Associate Creative Director: Ron Villacarillo
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Art Director: Taylor Lucas Junior
Producer: Ian Kelly

Production Co.: Tool
Director: JJ Adler
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

Editorial: Cut+Run NY
Editor: Alex Dondero
About Tool
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

— Multimedia notebooks now feature studio-quality sound enhancement by Waves MaxxAudio —

TEL AVIV, ISRAEL, August 15, 2012 — The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, is proud to see its MaxxAudio technologies employed on new ASUS N Series notebook computers. This line of premium portable PCs will now have the audio experience to match, as the same award-winning Waves processors that are utilized to improve sound quality in the creation of the world’s most popular music, television, gaming, movies, and multimedia titles are now available for studio-quality sound at home, in the office or on the go. A major point of focus for ASUS is its unwavering dedication to customer satisfaction with every product. This commitment holds true with the new N Series of multimedia notebooks, which deliver ASUS SonicMaster Premium audio technology to ensure the utmost sound quality. It uses enhanced hardware alongside professional Waves MaxxAudio processing tools, further enhancing audio capabilities and taking sound experiences to the next level. In terms of aesthetics, an elegant ripple-effect speaker mesh conveys the flow of lifelike, high-quality sound, emphasizing the elegant design and powerful technology offered by the new ASUS N Series to consumers worldwide.

“We are pleased to be working with ASUS on their new product line,” stated Tomer Elbaz, General Manager of the Waves Consumer Electronics Division. “The new N Series models truly live up to the ASUS reputation as a trailblazer in the new digital era, and we are proud that Waves MaxxAudio technology can help take their audio to the next level.”

Jeff Yang, Marketing Director of the ASUS System Business Group, added, “As audio is becoming increasingly important in computing, we felt it important to work with Waves, the proven leader in the professional audio recording industry, for our new N Series. Now customers are able to get larger than life, immersive sound from their notebooks at home or on the go.”

For more information, please visit www.maxx.com.

— 233rd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 21, 2012) – On the evening of Thursday, August 9, 2012, Guitar Center held the grand opening of its new location in College Station, Texas, located at 1003 Harvey Rd. Ste 100, College Station, TX 77840-3752. Guitar Center College Station is Guitar Center’s 233rd retail location.

Guitar Center College Station’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Guitar Center’s newest College Station location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center College Station also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center College Station will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. College Station shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the College Station store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new College Station store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. College Station residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player and The grand prize package is valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center College Station is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Thursday; 11:00 a.m. – 8:00 p.m. Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Upcoming event:
Monday, August 27: Guitar Workshop with Dave Elitch (Drummer for The Mars Volta, Daughters of Mara) (7:00pm)

— Based on Auralex®’s popular ProPanel series, UtiliTek™ panels offer contractors and system integrators a cost-effective solution in acoustical control —

INDIANAPOLIS, IN, August 13, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its UtiliTek™ sound absorbers. Designed based on input from leading contractors and system integrators, the UtiliTek panels are similar in function, performance and design to Auralex’s acclaimed ProPanel series, but at an even more attractive price point that still yields top-notch aesthetics and performance. UtiliTek panels are fabric covered, acoustically absorptive panels designed to reduce unwanted room reflections and reverberation, providing a more accurate and articulate listening experience. UtiliTek panels are highly effective and lightweight, are composed of Class A fire-rated materials and feature a recycled absorbent core.

UtiliTek is available in four thicknesses and two edge profiles. The beveled-edge style is available in 2′x2′x1″, 2′x4′x1″ and 2′x4′x2″ sizes. The square-edge style is available in a 2′x4′x3″ size that is perfect for corner mounting between two walls or across wall/ceiling junctures for moderate low-frequency control.

“As part of our ongoing commitment to the sound contracting/fixed installation market sectors, we wanted to offer solutions for contractors working with the tighter budgets that are common in today’s economy,” stated Eric Smith, Auralex Founder and President. “UtiliTek panels can be employed in a wide variety of installations, including clubs, live performance venues, restaurants/bars, houses of worship, corporate, municipal and residential installations.”

For more information, please visit www.auralex.com.

doddlePRO 3.0 Adds New Features for Effortless Creation, Editing and Distribution

 of Digital Mobile Call Sheets 

Boulder, CO (August 21, 2012) – Mobile Imagination LLC (www.doddleme.com) today announced it has released doddlePRO 3.0, the Company’s online, collaborative call sheet and planning solution for production planning and logistics management.

With the release of doddlePRO 3.0, production managers who use doddlePRO Online can now drag and drop each call sheet section, department, and participant in the precise order they wish to display for distribution. Custom visual changes will be synced and delivered via instantly created branded PDF call sheets, as well as through the dynamic digital call sheets that are received and viewable on the free doddle and enhanced doddlePRO iTunes apps.

Additionally in doddlePRO 3.0, a refreshed Mobile Contacts feature adds a fresh, clean new look and elevates all free and premium content, map views and other valuable, relevant information into a contacts’ profile. This new enhancement saves time and eliminates the need for users to drill down to find more information about a resource.

The doddlePRO mobile app for IOS also allows for the creation, editing, and distribution of call sheets, providing users with instantly refreshed weather and lighting conditions, turn by turn directions to locations and emergency resources, multiple communication options with other participants, GPS marking for location scouting, instant photo add to enhance locations, schedule items, talent, and more.

Since its introduction at the Sundance Film Festival in 2011, doddlePRO and its accompanying online production guide, doddle, has quickly grown in popularity among indie filmmakers as a necessary tool for planning productions under tight budgets and with scarce resources. The professional television production community worldwide has also taken notice and is embracing doddlePRO as their new hub for all facets of production planning and logistics management.

To date, production companies have used doddlePRO to manage the logistics of major television productions, such as EXTRA; commercials and promos for Toyota, NASCAR, NBC’s The Voice, TaylorMade golf shoes, and for the New York Knicks; stage productions like Billy Elliot; by entrants in the 48 Hour Film Festival; and at media production companies like Manhattan Place Entertainment. Additionally, doddlePRO is used by 5 Creative/Channel 5 UK to produce Big Brother UK, and is in trials at the BBC Scotland and is being considered for company-wide deployment.

What doddle is All About: The doddle Platform

doddle is based on a powerful platform developed by Mobile Imagination to create collaborative, mobile and cloud-based efficiency tools for businesses and creative professionals.

Today, the Company provides four primary offerings for the professional production community:

• The doddle Directory for the iPhone: doddle is the first entirely free interactive, digital mobile production resource guide for the film and video industry. doddle is designed for anyone involved in the production process and provides easy access to key resources and information to help find anything and anyone required for a shoot – from producers, directors, photographers, grips, gaffers, sound and talent to information about hotels, restaurants, catering, transportation, even the local weather forecast.

• doddlePRO is a mobile, collaborative call sheets and productions planning efficiency tool optimized for the desktop/browser, iPhone and iPad.

• doddlePRO Online is a browser based version of the Company’s collaborative call sheets and planning tool, ideal for larger productions and teams coordinating efforts from a central location and communicating to its people in the field. doddlePRO Online automatically synchs with iOs devices and provides a powerful hub of logistical operations for the crew.

• doddleNEWS is a free online news service with daily industry news for the production community, reported by creative production professionals. It includes industry news for pros, reported by pros with the primary goal of delivering credible, valuable and relevant content for the community.

About Mobile Imagination, LLC

Mobile Imagination develops collaborative mobile and cloud based apps and services for business and creative professionals that take the pain out of logistics and data management associated with just about any project. Today, the Company provides a family of solutions for the professional production, television and film community and have designed a family of mobile and cloud-based solutions to help create a paperless, highly collaborative workflow experience for the filmmaking and television production community. The Company’s solutions are tailored for everyone from indie filmmakers to the world largest broadcast operations. The company was founded in 2009 by software industry and professional production industry veterans Jim Robertson and Rich Kwiat. For more information, please visit www.doddleme.com.

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SÃO PAULO, BRAZIL, AUGUST 22, 2012—Autoscript, part of Vitec Videocom, a Vitec Group company, and a world-leading teleprompting company, is showcasing the company’s latest prompting solutions at the SET Congress and 21st edition of the Broadcast & Cable Show – International Technology Fair. The company is present at two locations at the show; attendees can visit either the Vitec Brasil Booth (B11A) and/or the PHASE Booth to see a variety of the company’s teleprompters, accessories and software.

Autoscript is exhibiting its full line of LED teleprompters at the show, including the LED17TFT-BLW and W19HDSDI-OA prompters. The LED17TFT-BLW is a 17-inch LED color on-camera prompter with a wide-angle molded hood and 17-inch LED teleprompter monitor. The W19HDSDI-OA is a 19-inch HD/SD SDI widescreen color LCD professional monitor with on-air kit. Both systems incorporate the latest in Autoscript’s illumination technology, the TFT (thin-film transistor) LED system. Unlike CCFLs (Cold Cathode Fluorescent Tubes), which take many minutes to reach full efficiency and light output, the company’s LED prompters offer instant warm-up to full brightness. In addition, the wide-angle hood of the prompters makes them optimal for news- or studio-based productions.

For broadcasters in search of portable and/or handheld solutions, Autoscript is featuring its LED8TFT and ELP15 teleprompters. The LED8TFT is an eight-inch high-bright LED color TFT on-camera prompter with a small folding hood. Weighing only 7.7 pounds, it is suitable for studio (jib), field and high-bright applications. The ELP15-POV is a 15-inch TFT color LCD on-camera prompter ideal for small POV cameras.

Autoscript is also highlighting all three versions of its WinPlus prompting software. Compatible with all leading newsroom systems, including ENPS and iNEWS, WinPlus-News, Studio and Xlite offer users all-in-one solutions for show rundowns, cues and prompting. User-friendly and intuitive, WinPlus software enables users to control the run order and edit anywhere within the script, even when scrolling through the on-air story. This leaves the prompt output unaffected, adding resilience to the overall system.

The company is also exhibiting its range of tally and timecode accessories. The ClockPlus is an LED SMPTE/EBU timecode display that changes color from green to red when a suitable tally input is applied. In addition, the company will showcase its TallyPlus, a unique camera number system that features a large LED indicator. It displays the camera in green (1-9) while in standby and then turns red when the camera is live. TallyPlus retrofits to the entire range of Autoscript TFTs. It has the unique feature of a second photo-electric cell built into the rear of the device, which docks with the cue light on the TFT.

For more information and to find an authorized Autoscript dealer, please visit www.Autoscript.tv or contact ussales@autoscript.tv.

About Autoscript?
Established in the UK in 1984, with headquarters in the US and the UK, Autoscript is the world leader in the prompting industry. Autoscript provides a complete range of teleprompters for PC and the i-Series, the best designed and built hardware, PC cards and software, and—with its expanding line of intuitive accessories—is the new definition in prompting. Autoscript is a member of the Vitec Group. For more information visit www.autoscript.tv.

About Vitec Videocom
Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autoscript, Litepanels, OConnor, Petrol Bags, Sachtler, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom – innovative products around the camera.