Archive for August 13th, 2012

Audio specialist Sennheiser introduced two new gaming headsets including the PC 323D premium headset, which has advanced surround features powered by Dolby®, and the PC 310, an attractive headset designed for entry-level gamers who want to discover Sennheiser legendary gaming sound for the first time.

PC 323D puts the gamer in the center of the action
The new PC 323D premium headset, with a street price of $159.95, combines superior Sennheiser sound with 7.1 super-realistic surround powered by Dolby® Headphone and Dolby® ProLogic® IIx. It also features the CircleFlex™ design, which automatically adjusts to the head.

The PC 323D instantly surrounds you with legendary, superior Sennheiser sound, which has been combined with the latest 7.1 surround sound powered by Dolby® Headphone and Dolby® ProLogic® IIx. No internal sound card is needed since the PC 323D comes with its own 3D G4ME1 7.1 USB sound card attached — making installation hassle-free. This winning combination delivers audio so realistic that the gamer can pinpoint shouts and explosions not just from the left or right, but from seven different directions. With the PC 323D, it’s no longer just about hearing the action – it’s about being in the center of it.

Unmatched comfort
The open-acoustic design of the PC 323D keeps the head cool for hours, and the unique CircleFlex™ design ensures that the ear pads rotate and adjust automatically to the gamer’s head, making the game experience a comfortable thrill.

“We’ve made this spectacular gaming headset for gamers who seek the highest quality in surround sound combined with great wearing comfort,” commented Tori Seliokas, channel manager, Telecommunications, Sennheiser. “With the PC 323D, you don’t need a full surround system at home. This headset has you fully covered.”

It’s also easy to communicate with fellow gamers. The pro noise-canceling microphone reduces ambient noise for crystal-clear conversations, and allows the user to mute the microphone by simply raising the boom arm. Adjusting the volume control is just as easy, since it’s been placed intuitively on the right ear cup.

PC 310 enables new gamers to hear the difference of Sennheiser
Now it’s even easier for newcomers to experience the world of Sennheiser gaming sound thanks to the launch of the PC 310. Aimed at entry-level gamers, the PC 310, which has a street price of $59.95, features legendary Sennheiser sound, a noise canceling microphone and very soft, open-acoustic ear cups – all made in a timeless design.

Like the entire range of Sennheiser products, the PC 323D and the PC 310 are built to last and come with Sennheiser’s two-year worldwide warranty.

*Dolby and ProLogic are registered trademarks of Dolby Laboratories.

Companion book to Mixerman’s popular Zen and the Art of Mixing
now available.

Montclair, NJ (August 9, 2012) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, has published Zen and the Art of Producing ($24.99) by Mixerman. Following the popular Zen and the Art of Mixing, this new book provides valuable insights for both neophyte and veteran alike. Mixerman reveals all that goes into the most coveted job in record-making – producing.

In his signature style, Mixerman provides us a comprehensive blueprint for all that the job entails – from the organizational discipline needed to run a successful recording session, to the visionary leadership required to inspire great performances. As Mixerman points out, “It doesn’t matter if you’re producing a country album or a hard-rock album: the goal is to communicate with the audience in a manner they understand.”

“This book addresses the actual task of producing brilliantly. I wish every young artist and engineer I’ve worked with had read it!” – Bob Olhsson (Stevie Wonder, Jackson Five, Marvin Gaye)

“Producing a record, and doing it well, is crucially important, insanely difficult, maddeningly subtle and exquisitely complex. And all of that is to be found in this book.” – William Wittman (Cyndi Lauper, Joan Osborne, The Fixx)

“Informative and entertaining, this is a book that any ‘wannabe producer’ (and several established producers) should keep in their racks to constantly use as reference.” – Ron Saint German (Jimi Hendrix, Mick Jagger, Living Colour)

“The production equivalent of a Kama Sutra for the double-jointed.” – Aardvark (Johnny Reed, Ren and Stimpy, Byron)

Zen and the Art of Producing is a fun-to-read guide that teaches you everything from team building and the necessary social skills, to how to pick successful projects and deal with the mechanics and the money side in an ever-changing industry.

Zen and the Art of Producing
Hal Leonard Books
August 2012
300 pages, 5.5” x 7.75” Paperback
$24.99, ISBN 9781458402882
www.halleonardbooks.com
www.onstageandbackstage.wordpress.com

Proving that you don’t have to spend money to have fun with money, DDB Worldwide recently tapped Fluid Editorial to deliver a range of post-production services on a raucous new spot for the New York Lottery.

Visit FLUID
View Media

Credits
Client: NY Lottery
Spot : Beach Party :30
Air Date: August 2012

Agency: DDB Worldwide
CCO: Matt Eastwood
Group CD: Rich Sharp
CD: Mike Sullivan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak

Production Co.: @radical media
Director: Dave Meyers
EP: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Line Producer: Angie Revell

Editorial Co: Fluid
Editor: John Piccolo
Assistant Editor: Dan Ratcliff
Executive Producer: Laura Relovsky

Post-production Co.: Fluid
Flame/Online: Wes Waldron

Color Grading: Co 3
Colorist: Tom Poole

Mix: Mr. Bronx
Mixer: Dave Wolfe
About FLUID
Fluid, comprised of a team of award-winning editors, provides editorial services complemented by a family of in-house creative partners: graphics and CG from Platige; VFX, retouching, and finish from Wes Waldron; and audio post from Mr. Bronx, and original composition and sound design from Butter. All located in their Soho loft studios, this wealth of creative and technical resources allows for a uniquely collaborative environment.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

Don’t wave goodbye to the barely-clad babes just yet, but Go Daddy has introduced a whole new cast of characters short on looks and big on brains. Rock Paper Scissors editor Carlos Arias recently teamed up with Traktor via Deutsch New York for the advertising giant’s debut effort for the digital brand. Premiering during the Olympics, the resulting trio of spots reorient Go Daddy’s brand image from sexy and sultry to sexy and smart.

Visit Rock Paper Scissors

Credits
Client: Go Daddy
Spot Title: “Berries” (featured), “Bubble Bath”
Air Date: July 2012

Agency: Deutsch
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Director: Joanne Scannello
EVP/Director of Broadcast Production: Joe Calabrese
VP/Executive Producer: Greg Tharp

Production Company: Traktor
Director: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez

Editorial: Rock Paper Scissors
Editor: Carlos Arias

VFX: MPC NY
About Rock Paper Scissors
Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

May 4-7, 2013 At The Roma Eventi – Fontana di Trevi Conference Centre

ROME, ITALY: “We take great pleasure in announcing that the 134th Audio Engineering Society Convention will be held in Rome, May 4-7, 2013,” reports AES executive director, Bob Moses. “Set in the heart of the ‘Eternal City’ at the new Roma Eventi – Fontana di Trevi Conference Centre, the Convention will be chaired by Umberto Zanghieri, vice president of the AES Southern Europe Region,” Moses adds.

Recently opened in the heart of Rome, a stone’s throw from the Quirinale Palace and, its namesake the Trevi Fountain, the very modern, Roma Eventi – Fontana di Trevi Conference Centre is situated in a magnificent neoclassical palace, built by Guido Barluzzi in 1930. Designated by Benedict XV as home to the Gregorian University, the Conference Centre covers almost 30,000 square feet, and consists of 15 meeting rooms able to accommodate over 1,000 participants.

The 134th AES Convention will bring together audio engineers from around the world to ‘Listen, Learn, Connect’ and, share the latest knowledge in audio research, development and applications. More details will follow shortly. This marks the first time an AES Convention will be held in Rome.

The 133rd AES Convention will be held in SF’s Moscone Center, Oct. 26 – 29, 2012

Photo: The Roma Eventi – Fontana di Trevi Conference Centre

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

In-Depth Tutorial Created By Groove 3

OXFORD, UK “Sonnox Pro-Codec Explained,” a comprehensive, tutorial on the innovative Sonnox Fraunhofer Plug-in, has been produced by Groove 3, a leading provider of training and tutorial videos.

At ninety minutes, the tutorial is the most comprehensive and highly detailed training program on the Pro-Codec ever produced. Three full-length episodes: “Intro,” 8:27,
“Which Codec To Use,” 8:09, and a 12-minute “Overview,” have been culled from the tutorial series. Click here to view them at no charge. The full tutorial series is available from Groove 3 at 50% off the regular $25.00 (£15.929) price with promo code: sonnox50. This offer ends on August 31st.

Introduced in January 2011, the Sonnox Fraunhofer Pro-Codec has garnered rave reviews from users and press for its revolutionary ability to enable auditioning, encoding and decoding of audio in real-time. Mixes can be optimized towards specific target codecs, and encoded to multiple distribution formats with a host DAW environment.

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For information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

August 13, 2012 — Turkish national broadcaster TRT relied extensively on Orad’s PlayMaker super slow-motion replay servers with Orbit real-time storage for its Olympic and major football productions. PlayMaker and Orbit provided TRT the tapeless workflow necessary for fast-paced Olympic and sports environments.
 
For its Olympic coverage, TRT utilized PlayMaker’s unique flexible eight-channel configuration to ingest multiple satellite feeds for fast highlight editing, as well as playout craft editing of files, clips, editorials, news stories, headline sports news, and more. Clipping and logging of material for NLE environments were done in DVC Pro HD. TRT used PlayMaker’s PlayNet feature to browse through the remote server clip list and select one to preview, copy, or playback instantly. Orbit provided TRT with an additional 50 terabytes of real-time shared storage.
 
For more information about PlayMaker and Orbit, come visit us at IBC2012, booth 7.B27, or go to http://www.orad.tv/playmaker.
 
About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at http://www.orad.tv/.
 
For further information contact:
Orad Hi-Tec Systems Ltd
Ofir Benovici
Vice President Marketing
ofirb@orad.tv
 
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Hollywood Center Studios’ Virtual Stage provided the shooting location for an on-air promotional campaign for JFL XXX — The Ultimate Nasty Show, a live comedy special broadcast this month on The Movie Network in Canada. The stage’s proprietary virtual set technology offered the producers an efficient and cost effective means for completing the project by allowing them to create two sets, literally at the touch of a button.

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August 13, 2012 — Argentina’s Torneos y Competencias (TyC) relied on Orad’s ProSet virtual studio and 3DPlay controller for its Olympic productions. DirectTV, the official broadcaster of the Olympic Games in Latin America, broadcasted Torneos y Competencias’ production to its six Olympics-dedicated HD/SD channels.
 
Torneos y Competencias broadcasted several times a day three different sports shows from its ProSet multi-camera virtual studio. ProSet’s advanced production capabilities, such as depth of field, particles and shader packages, provided Torneos y Competencias with a realistic environment that came to life with rich textures, depth, and perspectives. All the graphics during the live show were powered by Orad’s 3DPlay channel branding solution and were fed with tickers from the Olympics in real time, providing a captivating production.
 
Torneos y Competencias has vast experience with Orad’s ProSet virtual studio after having used it extensively in the 2010 World Cup.
 
For more information about Orad ProSet virtual studio and 3DPlay branding solutions, please visit: http://www.orad.tv/proset, http://www.orad.tv/3dplay, or come visit us at IBC, booth 7.B27.
 
About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at http://www.orad.tv/.
 
For further information contact:
Orad Hi-Tec Systems Ltd
Ofir Benovici
Vice President Marketing
ofirb@orad.tv
 
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The Bourne Legacy, the fourth installment in the Bourne action-thriller franchise, expands on the events of the previous films with the story of a rogue agent, Aaron Cross (Jeremy Renner), who sets out to expose an illegal CIA operation to the public. The film, scheduled for release August 10th by Universal Pictures, is directed by Tony Gilroy, who wrote the screenplay for all four films.

The sound team for the film was led by Supervising Sound Editor Per Hallberg of Soundelux, Hollywood. Hallberg supervised sound for each of the three prior Bourne films and won an Academy Award (with Karen Baker Landers) for their work on The Bourne Ultimatum. more