Archive for August, 2012

Public Broadcaster Makes HD Studio Upgrade with Hitachi Cameras

Budget, Ease of Use, Picture Quality and SD/HD Interoperability Cited as Reasons for Selection by PATV-15

WOODBURY, NEW YORK– Cox Communications recently installed three Hitachi Z-HD5000 studio and field HDTV cameras in the Manchester, Connecticut studio of its public access channel PATV-15.

Residents in Cox Communications’ three franchise areas —Manchester, Cheshire, and Enfield, CT— can produce a show or a series for air on PATV-15 after taking a television production-training course. Because of this, user-friendliness was a key concern in camera selection. After they receive basic video training from PATV-15 production technicians—including Greg Thresher and Laurie Batignani—the new producers are able to truck the pedestal-based HD cameras around the studio and pan, tilt, and zoom.

Two other factors in the selection process were cost and SD/HD interoperability. “For us, buying three broadcast-quality HDTV cameras at once was a major capital expense—one that consumed much of our annual equipment budget,” said Chris Giard, Video Engineer, PATV-15. “We consider such large purchases carefully because we hope to keep the equipment in service for at least 10 years or more. We chose Hitachi for several reasons, including the outstanding service we’ve received over the years from our Hitachi Representatives Sean Moran and Kenneth Cyr, and the incomparable price-performance Hitachi delivers.”

Budget constraints prompted PATV-15 to tackle the HD studio upgrade in three phases, including Phase 1 for cameras. When Cox is ready, it will proceed with Phase 2 plans to buy a Broadcast Pix Mica or Granite HD production switcher among other production gear, and eventually Phase 3 for full HDTV distribution.

Because Hitachi Z-HD5000’s are native multi-standard cameras—with integrated format conversion—PATV-15 operators can shoot in HD today and output down-converted 4:3 480i SD-SDI video until the broadcaster has completed its entire HD workflow. In the future, Cox intends to buy additional Hitachi Z-HD5000’s to convert its Cheshire and Enfield studios to HDTV.

The three new Hitachi Z-HD5000’s cameras in Manchester are each outfitted with optical fiber camera adapters, 7-inch HDTV LCD color viewfinders, Hitachi CU-HD500 camera control units, and Hitachi’s RU-1000-VR remote control panels—critical for remote camera set-ups, such as color balancing and iris control.

While new HD lenses are on the station’s wish list, Giard reports that the Hitachi Z-HD5000 cameras produce superior image quality and meet their technical specs even with SD lenses. “This excellent picture quality motivates and inspires people to use our facilities and raises the bar on the credibility, impact, and value of the shows we air,” he added.

About Hitachi

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2009 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company’s website at

Hitachi Kokusai Electric America, Ltd. designs, manufacturers and markets video cameras, digital transmission, processing and recording devices for the broadcast television, cable, video production, and industrial vision markets. For more information, please call (516) 921-7200 or visit Hitachi’s web site at . Hitachi Kokusai Electric, Inc. (TSE, OSE: 6756), is a Hitachi, Ltd. (NYSE: HIT) group company.

Full versions of all press releases and product images are posted on the web site in the pressroom section:

Editor’s Note: Color product photographs are available upon request.

Hitachi Kokusai Electric America, Ltd., 150 Crossways Park Drive, Woodbury, NY 11797, U.S.A.
Tel: (516) 921-7200; Fax: (516) 496-3718; website:

Iron Claw Creates Dramatic Opener For “Madden NFL 13″ Featuring Baltimore Ravens’ Ray Lewis

Full-service production company Iron Claw brings the chills in a powerful opening sequence for EA Sports’ blockbuster video game “Madden NFL 13″ featuring Baltimore Ravens Linebacker Ray Lewis. In the two-minute piece, Lewis sits in a dark locker room sharing his battle-tested insights into what it takes to be the best, and to build a legacy in the NFL.

To view the opening sequence:

“The crew at Iron Claw was instrumental in this project,” says Jean Adams, EA Sports “Madden NFL 13″ Creative Director. “They captured the emotion of the NFL and created a piece that describes our product better than words could convey. The community loves this piece and describes it as the best intro in sports games. They get chills every time they see it and for the first time, refuse to skip it before going in game.”

“As a video game brand, Madden represents the best NFL interactive experience,” adds Jeremy Wabiszczewicz, Iron Claw Art Director, who directed the live-action opening sequence. “It has a mass dedicated following. Our challenge to engage the player in an unexpected way from the moment the game boots up for the first time. This sequence was all about legacy. Ray Lewis has a tremendous ability to motivate people, and gives off this indefinable savage energy. I wanted to exploit that visually. From there, the concept wrote itself.”

The boot flow or opener for “Madden NFL 13″ differs from the more traditional motion graphics piece for “Madden NFL 12,” which Iron Claw also created. This time around, the client gave Iron Claw a canvas to create a true narrative. Wabiszczewicz says the user has a more personal role in the game, developing teams and players, and connecting to friends and others through the hub of the game experience.

“EA wanted to focus on Lewis and his career along with some key additions to the Madden game itself,” explains Wabiszczewicz. “They were implementing the Infinity Engine, which inserts physics into the game for more organic movements of the football players. This more or less changes the core feel of the game, and the in-depth depth career mode is like a role-playing game for Madden players. It was up to us to create a piece that encompassed these elements, and build a story out of it.”

Iron Claw produced the shoot in Los Angeles, using the increasingly popular RED Epic camera. The team jumped immediately into post, augmenting the live-action shots with CG using Maya and composited with After Effects.

“Ray Lewis played a big part, beyond just being the feature of the piece,” concludes Wabiszczewicz. “He’s clearly a creatively-minded guy and understanding of the process of a visual effects-heavy piece. It was great to collaborate with Jean Adams, [Executive Producer] Anthony Stevenson and [Post Production Director] Steve Brooks. The kernel and vision started with these guys, and we just took the ball and ran with it. EA has been a fantastic client through the years and offers a lot of creative latitude. The gaming industry has really created a new landscape for the visual narrative.”

Project: EA Sports “Madden NFL 13″ Opening Sequence
Airdate: August 28, 2012

Client: Electronic Arts
Creative Director: Jean Adams
Executive Producer: Anthony Stevenson
Post Production Director: Steve Brooks

Production Company: Iron Claw/Los Angeles, CA
Director: Jeremy Wabiszczewicz
DP: Stacy Toyama
Executive Producer: Greg Talmage
Producer: Carmen Bosley
Where shot: Los Angeles, CA

Editorial Company: Iron Claw/Los Angeles, CA
Editor: Davon Ramos
Assistant Editor: Anthony Golibersuch

VFX Company: Iron Claw/Los Angeles, CA
Executive Producer: Greg Talmage
Creative Director: Jeremy Wabiszczewicz
Production Coordinators: David Thomas, Judy Bowers
3D Animators: Brendan Eddy, Kevin Lim, Tim Ryan
2D Animators: Ryan Levitus, Ramzi Hogan, Link Huang, Adam Smith, Luis Vega

About Iron Claw:
Iron Claw is a boutique full-service production company that specializes in design and visual effects for the film, television and video game industries. Recent clients include NBC Sports, ESPN, EA Sports, Toyota, and Suzuki. Iron Claw is represented by iartists:

yes, Israel’s Satellite Television Provider, Deploys Dalet Media Life for Program Preparation and Production

Dalet Media Life with MAM platform and workflow tools improves productivity with a streamlined workflow that includes file-based ingest, QC, editing, captioning and subtitles for high-value channels, VOD and new media platforms
Levallois-Perret, France – August 31, 2012Dalet Digital Media Systems, a leading provider of Media Asset Management solutions for News, Sports, Program Preparation and Archiving, has announced that yes, the sole provider of satellite television services to Israel, has implemented Dalet Media Life for program preparation and production at its television play-out center in Kfar Saba. Dalet Enterprise Edition, the powerful Dalet MAM platform for Dalet Media Life, integrates with several other systems at yes to create a streamlined workflow by managing media and metadata through multiple aspects of program preparation including ingest, compliance editing and content enrichment. With more than a 580,000 subscribers, yes garners 40% of the country’s multi-channel TV market share with more than 168 video channels, radio and music channels, interactive game channels, information channels, pay-per-view video channels, 20 HD channels and Over the Top VOD service. In addition to providing news and general interest channels from major international broadcasters and networks, yes has signed acquisition agreements with the world’s leading film studios and producers thus assuring the widest choice of new movies at the highest quality. yes is well known for its 9 yes-branded, “larger than life” movie channels, multiple themed channels, and its documentary channel.
“Dalet Media Life with the Dalet Enterprise Edition MAM platform has given us a smoother workflow with much greater control along the production chain and as we prepare content for the 40 channels we program in-house. We’ve seen a big improvement in productivity,” says Oz Peleg, Head of Broadcast Centers for yes. “The system is extremely flexible and easily adapted to our preferred workflows. And the open architecture allows for integration with our other systems, giving us cross-system metadata management. We are strong promoters of applying advanced technologies to improve efficiencies and are very interested in the potential offered by Dalet Galaxy, the new MAM platform. We would definitely consider expanding the system down the road as we can envision how the new Business Process Management (BPM) workflow engine in Dalet Galaxy with real-time reporting metrics could give us greater visibility into all our processes and workflow steps. This kind of insight and precision makes it far easier to identify bottlenecks and continuously improve productivity.”
Dalet Media Life includes the Dalet Enterprise Edition MAM platform, a centralized content catalogue and workflow engine that orchestrates many tasks in the program prep workflow. Dalet Media Life also includes specially designed toolsets that facilitate the production chain covering ingest, dubbing and QC, rough-cut editing, subtitling and captioning as needed for broadcast, VOD or other platforms.
Accessible from a single user interface, these purpose-built tools enable a more collaborative workflow. At yes, multiple integrations provide a fluid workflow from start to finish. These include integrations with some of the leading providers of broadcast products including servers, storage, transcoders, business management systems, graphics, and NLEs.
“Broadcasters like yes realize that the value of the Dalet Media Life with the Dalet MAM platform goes well beyond managing the media and metadata. It extends to managing all the different steps of the workflow in unison in order to maximize resources, improve productivity and meet deadlines,” says Stephane Schlayen, COO, Dalet. “The MAM can drive multiple workflows simultaneously with many tasks fully automated. Assignments can be orchestrated so that operators follow precise steps and procedures using the most efficient tools to finalize their tasks. yes is leveraging the capability of the MAM platform to continually improve efficiency and realize tangible benefits.”
About yes DBS Satellite Services
yes satellite was established in 1998, and launched its broadcasting services in July 2000. yes is Israel’s only provider of multi-channel television broadcasts via satellite, and was the first company to offer digital broadcasts and interactive television services. Since its inception, the company has recruited over 580,000 subscribers constituting 40% of Israel’s multi-channel television market share.
yes broadcasts more than 150 video channels, including 50 radio and music channels, a diverse range of interactive channels, games, information channels (including portals), as well as pay-per-view video channels, 20HD channels in 1080i format and Over the Top VOD service. yes broadcasts are renowned for their high picture and sound quality and the company was the first in Israel to broadcast advanced formats on a wide screen, utilizing Dolby voice technology, together with rapid user-friendly EPG interface.
About Dalet
Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities; a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards.
Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.
For more information on Dalet, please visit
Press contact:
Janice Dolan
Zazil Media Group
(p) +1 617-817-6595

Dalet Showcases Dalet Galaxy, the Latest Advance in Media Asset Management Technology

Additional new features include Dalet One Cut video editing platform, revamped graphical user interface, and expanded support for new standards
Levallois-Perret, France – August 31, 2012Dalet Digital Media Systems is showcasing Dalet Galaxy, the latest and most advanced version of the company’s enterprise Media Asset Management (MAM) platform at the IBC Exhibition in Amsterdam, September 7-11, 2012 (Stand 8.B77). Dalet Galaxy includes a BPMN 2.0-compliant workflow engine that has been specially tailored to media workflows in order to improve productivity while adding operational and business visibility across the enterprise. Additional new features in Dalet Galaxy include Dalet One Cut, a multitrack video editing framework; a modern graphical user interface; more customizable data models; advanced tools for searching and indexing; increased interoperability with NLEs; and support for upcoming industry standards such as AS-02 and FIMS. Dalet Galaxy will become the foundation for the company’s enterprise MAM solutions, which include the purpose-built workgroup packages: Dalet Media Life for program prep and archiving, Dalet News Suite for news production and distribution, Dalet Sports Factory for live event and sports production, and Dalet Radio Suite for multiplatform news and music programming.
The new, industry-standard BPM workflow engine in Dalet Galaxy meets the specific workflow needs of broadcasters and media companies and makes all of the operational and business processes fully visible. Managers can see the workflow in total as well as at the granular level. They can monitor the internal progress of each workflow step and pinpoint the status of assets in the workflow so priorities and tasks can be adjusted and reassigned to ensure that deadlines are met. The BPM workflow engine includes easy-to-use tools for designing and modeling workflows, and for orchestrating human tasks as well as automated processes (transcoding, file transfers, etc.). It’s also possible to create contextual “To Do” lists, which simplify the workflow for operators and ensure compliance to established procedures.
Advanced Media Asset Management Platform unifies diverse systems to provide an end-to-end, cross-system metadata, content and workflow management solution.
• Integrated, single database solution with centralized, multimedia content catalogue with highly customizable data model
• Enterprise search engine for indexing and searching for fast, easy content sharing and repurposing
• Built-in tools for key operational tasks (ingest, production, distribution, etc.)
• Highly scalable, based on open standards in broadcast and IT
• Integration tools (Web Services APIs, MXF, XML, etc.) for building a cross-system, end-to-end solution linking together traffic, graphics, post-production, automation and archive
BPM-Compliant Workflow Engine – Added to Dalet MAM core and adapted for media businesses, this powerful, non-proprietary workflow engine follows the BPMN 2.0 Business Process Management standard.
• Adds visibility to your enterprise by exposing operational processes/workflows to business layer
• Greater clarity in the process chain adds value to the business enterprise
• Improves agility to react to industry and competitive shifts
• Orchestrates and automates IT processes and human tasks for greater productivity and efficiency
Design Tool for Modeling Workflows allows you to graphically design your workflows.
• Visual modeling based on BPMN 2.0 standardized notation helps define roles, responsibilities and processes. Precise, graphical representation helps identify and correct gaps, redundancies and inefficiencies
Real-time Data for Business Reporting
• Audit trails improve accountability with easily traceable paths for key actions in production chain
• Accessible in customized reports or available as raw data for complex analysis
• Data can be used to build Key Performance Indicators (KPIs) for ongoing Business Activity Monitoring
Contextual To Do Lists streamline the workflow and ensure compliance with established procedures. Tasks are prioritized and assigned to individual users or user groups. When operators accept a task, the tools needed to complete the task (video editor, metadata form, etc.) automatically open on the user’s desktop. There is no doubt about which tool to use, what asset to work on or how to proceed as user prompts drive the task to completion.
The New Graphical User Interface is completely updated to meet modern usability standards and will provide a consistent look across all applications. The GUI also features different “skins.” Either a light or dark background can be applied to particular functions or workgroups in order to make the desktop tools easier to see and navigate. For instance, the dark background might be applied for technical operators who perform tasks in low-light environments such as gallery control rooms, while the light background might be more beneficial for users focused on text, metadata entry, indexing and logging.
Dalet One Cut is a real-time, multitrack video and audio editing platform. One Cut is the ideal tool for multimedia journalists and content prep operators. The system can be configured to match the complexity of different tasks and the proficiency of the users. Clips can be stored in the Dalet Clip Bin where they can be shared, assembled and storyboarded.
Dalet Xtend for Avid NLEs and Adobe Premiere – This module provides for seamless exchanges of videos, shot lists, EDLs and their metadata between NLEs and the Dalet MAM and is now available for Avid Media Composer and Avid NewsCutter in addition to Apple Final Cut Pro. The module will shortly be available for Adobe Premiere editing systems.
Enterprise Search and Cataloguing – including glossary, thesaurus and genealogy for faster searching and content sharing.
Dalet WebSpace and Google Gadgets – Dalet Galaxy now makes content and tools even more accessible. With Web Space, authorized local and remote users can share content and access Dalet toolsets via a standard web browser. It is also possible to expose content and tools such as Dalet Preview, Media Logger and Storyboarder directly onto customer portals using Google gadget technology.
Dalet Media Life
MAM and workflow automation for program prep, promos and archives
Dalet Media Life leverages IT standards and infrastructure to meet the complex production and asset management needs of multiplatform content providers such as networks, thematic channels and promo departments that deal with high volumes of video and audio programming — from movies, documentaries and TV series to cartoons, promos and jingles. Media Life has a flexible, comprehensive data model; support for managing all types of media, including still images; and a workflow engine for managing human and automated tasks. A complete set of functional tools for pre-editing, storyboarding, subtitling, captioning, versioning, etc., is accessible from the same user interface. Media Life is designed to integrate with third-party systems such as NLEs, automation devices, archives and business systems. Media Life is an open platform with a variety of data exchange and integration paths, including using SOA-compliant tools such as Web Services APIs.
Dalet News Suite
MAM-driven News Production and Playout
Dalet News Suite, the only integrated, end-to-end, MAM-based newsroom production system on the market, improves efficiency, productivity and collaboration with its advanced design and smart tools. With fully integrated desktop scripting, video, graphic and multimedia tools, journalists are engaged in a smooth and intuitive workflow that allows them to concentrate on producing high-quality content for broadcast and new media outlets. Content and metadata are enriched at every step — from ingest through automated playout, archives and multiplatform delivery. Dalet News Suite facilitates story-centric production and fosters collaboration between different departments — from the news desk, planning and production to the control room and new media units. The Dalet MAM platform tracks it all, and the workflow engine automates many background tasks. With full media and metadata tracking, the MAM platform provides a robust framework for managing assets and leveraging content to take advantage of new business opportunities.
Dalet Sports Factory
Sports production tools with built-in MAM
Dalet Sports Factory offers fast sports production tools, fully integrated within an enterprise MAM platform. Sports Factory’s highlights and replay components cover logging, play-by-play highlights and playback, and instant replay with multiple camera angles and slow motion. Media are logged once and immediately available for use in programs and packages. Unlike typical sports production products, Dalet Sports Factory integrates production archives and media management, ensuring all enriched media assets are at your fingertips during and after the game. Designed on the open Dalet MAM platform, Sports Factory integrates with industry-standard NLEs and other broadcast and sports production systems to provide a cohesive, fluid workflow.
Dalet Sports Logger features one-button logging and “intelligent” team rosters for fast highlight creation. One click denotes the type of play (goals, penalties, etc.) and the start of the highlight. Add player info with a single click on the roster display. Plays and metadata are accurately entered into your pre-configured MAM fields, adding value and consistency to game logs. Highlight starts can be set a few seconds before mark-ins, so that you’ll never miss a key play; all clips are immediately available in Dalet Hilites Espresso for fast assembly of multiple playlists.
Dalet Radio Suite
Radio … and more
Dalet Radio Suite is the only radio production and automation software that incorporates music workflows including music rotation, news workflows, media asset management and multimedia distribution within the same system. Designed for the era of media convergence, Radio Suite is built on Dalet’s powerful Media Asset Management (MAM) platform and streamlines every aspect of the digital production chain for news and music channels. Stations can optimize their programming efforts for traditional over-the-air broadcasts as well as other outlets with automated multiplatform delivery including podcasts, iTunes, EPG and DAB.
Combined with modular, task-specific tools, Dalet Radio Suite meets the comprehensive demands of large-scale newsrooms as well as the needs of multichannel music networks. Journalists have an integrated newsroom computer system and all the desktop tools they need to ingest audio, create scripts, record and edit audio, and build and manage rundowns. DJs can exercise their creativity with easy-to-use playlists, the One Cut multitrack editing systems and Carts for jingles and liners. Remote voice-tracking tools facilitate contributions by off-site talent. Dalet OnAir is a proven and highly reliable automated solution used in some of the world’s largest multichannel operations. Dalet Radio Suite is designed for outstanding scalability with hundreds of simultaneous users.
About Dalet
Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities, a configurable workflow engine and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards.
Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP and Reuters: DALE.PA.
Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.
For more information on Dalet, visit
Press contact:
Janice Dolan
Zazil Media Group
(p) +1 617-817-6595

Olfert Kempff Joins Advanced Systems Group

EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading West Coast video and film integration firm, has hired industry veteran Olfert Kempff, who will work as logistics coordinator and purchasing assistant, supporting the company and its customers through equipment purchases and inventories.

Since 1996, Kempff has been an independent contractor in the San Francisco area, serving as a videographer, audio technician, and photographer for a variety of broadcast, software, and music projects. During that time, he also worked at DVD Copycat as a production technician for two years, and was the warehouse manager for Media Distributors for four years.

“It’s always an advantage to add experienced video professionals to our team, and we are pleased to welcome Olfert to our purchasing department,” said Dave Van Hoy, president of ASG.

Kempff is based at ASG’s Emeryville office and can be contacted at (510) 654-8300 or via e-mail at

About ASG:

Advanced Systems Group LLC of Emeryville, Calif., with offices in the Bay Area and Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 185 SANs, production, and post production systems over the last six years. For more information, visit or call 510-654-8300.

MIRA Mobile Television Adds Twenty Four FUJINON Lenses to Current Line Up, Now Totals Over 100

Selection of lenses for use in the company’s newest mobile truck, M12HD

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division announces that MIRA Mobile Television, the largest western U.S.-based mobile facilities provider, recently purchased an array of new FUJINON lenses for use in their fleet of mobile units, including the company’s newest truck, M12HD. Included among the additions are: four XA101x8.9BESM Super Telephoto Field lenses, two XA88X8.8BESM Telephoto Field lenses, six HA14x4.5BERM-M1B Super Wide Angle ENG/EFP lenses, five XA77x9.5BESM HDTV Field lenses, two XA76X9.3BESM Telephoto HD lenses, and five ZA22X7.6BERM Telephoto HD lenses with Remote Control. The provider of high-end remote video production services now owns 102 FUJINON lenses in total, divided up among its eight production trucks.

Two of MIRA Mobile’s FUJINON XA101x8.9BESM Super Telephoto Field lenses are being utilized in the new M12HD. The unit is the seventh truck in MIRA’s HD fleet of expanding trailers and was first used at the end of May for international soccer coverage. This fall, the lenses will be in use on M12HD to support its production of Pac-12 Networks’ coverage of premiere college football and basketball match-ups. The lenses are being utilized on Grass Valley LDK-8000 Elite cameras.

“We have an invaluable partnership with FUJIFILM Optical Devices,” said Bill Duncan, Director of Engineering, MIRA Mobile Television. “When designing M12HD, it was an easy choice to include FUJINON lenses. We’re happy to have been able to augment our complement of FUJINON lenses in our other mobile trucks as well. Besides their excellent picture quality, we’re most impressed with FUJINON’s anti-fogging technology. It allows us to move from one environment to the next without having to worry if our lenses will perform well. We’re confident in the reliability of the lenses and look forward to utilizing them for production of a variety of live and taped events in sports, corporate, and entertainment venues.”

“We pride ourselves as being a provider whose lenses consistently provide superior optical performance,” said Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “We’re thrilled that MIRA Mobile has acquired more of our lenses, and we look forward to continuing to aid MIRA Mobile in their video production services.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 79 yen to the dollar.

About MIRA Mobile Television

MIRA Mobile Television is a remote television production company founded in 1982. MIRA currently operates nine mobile units (seven HD expandos, and a digital expando). MIRA maintains offices and/or field shops in Portland, Oregon, the San Francisco Bay Area, and Vancouver, BC. The company has been providing remote television production services for 30 years, covering regional and national sporting events, entertainment programming, corporate

and other special events. MIRA Mobile Television is a partner in Alliance Productions, For more information, go

Sonnet and Sony Team Up to Offer Sonnet Ingest Products With Purchase of Sony(R) SxS PRO(TM) 64GB Memory Cards

‘Read with Speed’ Promotion Rewards Sony SxS Media Customers With Free Sonnet Thunderbolt(TM) Adapters or Multicard Readers

IRVINE, Calif. — Aug. 30, 2012 — Sonnet Technologies today announced that it is working with Sony Electronics Inc. to make a special offer for its North American customers: purchase Sony(R) SxS PRO(TM) 64GB memory cards and receive a choice of Sonnet Thunderbolt(TM) adapters or multicard readers. The “Read with Speed” promotion will run Sept. 1 through Oct. 31.

“Sony SxS PRO memory cards are synonymous with high transfer speeds and reliability. Likewise, our ultra-fast SxS card readers and Thunderbolt Adapter offer exceptional I/O performance,” said Greg LaPorte, vice president of sales and marketing at Sonnet Technologies. “Through the ‘Read with Speed’ promotion, both Mac and PC users can move their file-based workflows into the fast lane, ingesting content from SxS cards in a fraction of the time previously required.”

Purchasers of Sony SxS PRO SBP64A memory cards can choose from several Sonnet adapter or reader options to fit their own hardware-configuration and workflow needs. Users of computers with a Thunderbolt interface who purchase two Sony SxS PRO memory cards will receive a single-slot Echo(TM) ExpressCard(R) Pro Thunderbolt Adapter plus a $100 rebate check. The Echo ExpressCard Pro is a portable single-slot SxS memory card reader capable of ingesting content at transfer speeds up to 1.2 GB/s (150 MB/s).

For each purchase of four Sony SxS PRO 64GB memory cards, users of Mac(R) or Windows(R) notebooks with ExpressCard slots, or Mac or Windows workstations with PCIe(R) interfaces, will receive a Sonnet Qio(TM) E3 Pro SxS media reader. The Qio E3 Pro provides simultaneous high-speed ingest of content from three SxS memory cards at a transfer speed up to 1.6 GB/s (200 MB/s) for ExpressCard slots (model QIO-E3-E34) or a transfer speed up to 3.2 GB/s (400 MB/s) for PCIe interfaces (model QIO-E3-PCIE).

Finally, users of computers with Thunderbolt interfaces who purchase five Sony SxS PRO 64GB memory cards will receive the single-slot Sonnet Echo ExpressCard PRO Thunderbolt Adapter plus the Qio E3 Pro SxS Media Reader (model QIO-E3), as well as a $100 rebate check.

The “Read with Speed” promotion will be available through Sony Electronics’ professional media group. More information is available at:

More information about Sonnet and its products is available at

# # #

About Sony
Sony Corporation is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music, and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world. Sony, SxS, and its respective logo are registered trademarks of Sony.

About Sonnet Technologies
Sonnet Technologies Inc. is a leader in providing storage systems, media readers, and Thunderbolt(TM) technology PCIe(R) expansion products for professional users of Mac(R), Windows(R), and UNIX(R) systems in the film, video, and broadcast industries. The company’s product line features a range of high-performance, cost-effective, and reliable desktop and rackmount RAID storage solutions ranging from two- and four-drive portable units, to eight- and 16-drive desktop attached storage with advanced RAID controllers, to 16-drive, 16-port, 8Gb Fibre Channel shared storage systems that are expandable to 384TB. Celebrating 26 years in business, Sonnet has pioneered and brought to market numerous innovative solutions that enhance the performance and connectivity of Mac, Windows, and other industry-standard computers. More information is available at

All trademarks appearing herein are the property of their respective owners.

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The Tiffen Company Heads West for Photoshop World

Booth will feature special presentations from Tiffen DfxPERTS and interactive product demos on Tiffen Dfx Software, Tiffen Filters, Lowel-Light, Davis & Sanford Tripods, Listec Teleprompters, Domke gear and Steadicam brands
Hauppauge, NY – August 30, 2012The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture and broadcast markets, will exhibit products from its Domke, Davis & Sanford, Listec, Lowel-Light, Tiffen Digital and Optical filters, and Steadicam brands at the upcoming Photoshop World West Expo held at the Mandalay Bay Resort in Las Vegas, Nevada from September 5 – 7 (booth 523). “Tiffen is all about helping people create a great image, whether they are using one of our professional Lowel-Light systems to capture an emotion or the Tiffen Dfx digital filter suite as a plug-in for Photoshop to create one. Tiffen offers just about any image capture or creation accessory a professional could need, and these products can be seen and experienced right on the show floor at Photoshop World West,” comments Steve Tiffen, president and CEO, The Tiffen Company.
In addition to interactive product demonstrations, the stand will buzz with special Tiffen Dfx v3 presentations from Tiffen DfxPERTS Richard Harrington and Eddie Tapp. Now in version 3.0, the multi-award winning Tiffen Dfx has quickly built its reputation as the fastest, easiest, most powerful and most versatile image editing system in the industry. Eddie Tapp, M.Photog., MEI, Cr., API, Photoshop Hall of Fame Inductee, Canon Explorer of Light and Tiffen DfxPERT, had this to say about version 3, “Features in Dfx add brilliant options to my workflow, and one of the most important features to me is the fact that all of the Dfx filters are available in 16-bit with my Smart Object workflow. This allows me to refine any Dfx creative enhancement at any time. When I do have to make changes of any kind from Smart Objects, the amount of time to update any Tiffen Dfx filter is acceptably smooth and fast, allowing me to try various settings and get the results in short order.”
The popular digital effects software has received several awards, including the Award of Superiority from MicroFilmmaker Magazine, the Photo Industry Reporter’s prestigious Best of the Best award for CES 2012, the DV Black Diamond, Videomaker Best of Show CES and Digital Photography Magazine 2012 Editors’ Choice Award – making it one of the most award-winning photo and video digital filter effects software applications on the market.
Tiffen DfxPERT Richard Harrington, who is also presenting at the Photoshop World West Conference, uses Tiffen Dfx extensively. “I use Dfx in both my photo and video workflows because I just love how it simulates traditional film stocks. I also find it’s the perfect balance of great presets with extensive controls that are easy to use. I also enjoy the great control over tone and color throughout the Dfx suite, particularly its easy-to-use selection tools for generating masks. I recommend the package highly to my students and use it professionally at RHED Pixel.”
Photoshop World West attendees are encouraged to stop by the booth to participate in daily raffles for a chance to win one of Tiffen’s award-winning photo accessories.
The Photoshop World West 2012 Tiffen Product Lineup
Photoshop World press and attendees are invited to stop by the Tiffen booth #523 for a look at the newest technology gear and products from the following Tiffen brands:
Tiffen Dfx 3.0: Simulating 2,000+ popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction, plus natural light and photographic effects, the Tiffen Dfx digital filter suite is the definitive set of digital optical filters for both amateur and professional photographers and video enthusiasts worldwide.
Tiffen Optical Filters Featuring the Variable ND: Tiffen filters are manufactured using the company’s award-winning ColorCore™ technology, which enables Tiffen to control the color and density of its filters with greater accuracy than typical dyed-in-the-mass filters. The Variable ND filter is a versatile and flexible filter that offers users the convenience of leveraging several Neutral Density filters all in one. Primarily used as a photographic tool for controlling depth of field and exposure, the Variable ND is also sought after by videographers for its fast, easy-to-use and lightweight nature.
The Blender, Ego, and Prime from Lowel-Light: Easy to carry and easy to use, the Lowel Blender and Prime Power LED lighting solutions bring flexibility, speed and power to ‘Run and Gun’ lighting. The Lowel Ego is a revolutionary tabletop fluorescent Digital Imaging Light. Easy to set up, the result is a fast, simple and beautiful light output ideal for taking digital tabletop shots.
Domke Camera Bags and RuggedWear Gear: For over 30 years, photographers from amateurs to pros have relied on the quality and reliability of Domke’s weather-tough camera bags, accessories, and utility clothing. Environmentally friendly, these durable products feature cotton canvas treated with non-solvent waxes, giving the fabric a lifelong resistance to inclement weather and a classic, distressed look and feel.
Steadicam Merlin2 and Smoothee: Shoot smooth videos anywhere with the Steadicam Merlin2 and Smoothee hand-held products. Ultra-light and ultra-compact, the Steadicam Merlin2 allows videographers to keep up with the action more easily than ever. Designed to work with Apple® iPhone 3GS, Apple® iPhone 4/4S, FLIP MinoHD, iPod Touch and GoPro Hero®, the Steadicam Smoothee is the ideal “smart iPhoneography” accessory for everyone, from novice to expert.
Davis & Sanford Tripods: The Davis & Sanford’s Vista Tripod product line provides the growing number of photography/videography hobbyists and enthusiasts with high-performance, durable tripods at affordable prices. While the advanced, state-of-the-art Magnum XG13 Tripod perfectly supports professional DSLRs and camcorders.
Listec: Staying true to its mission of innovating for the future, the Listec line of video teleprompters includes the Promptware PW-04, which turns your smartphone, iPod touch, and similar devices into a mini teleprompter, and the Promptware PW-10, which turns your iPad into a professional teleprompter. Both teleprompters come with Bluetooth wireless controls for on-the-go reporting and free Promptware Plus Software.
Press Invited to Drop by the Tiffen Booth
Members of the press are invited to stop by the booth and meet with Tiffen’s product managers. For more information, please contact Anya Oskolkova at
About Photoshop World
The Photoshop World Conference & Expo is the annual convention for the National Association of Photoshop Professionals (NAPP) and the largest Adobe Photoshop and photography event in the world. Sponsored by Adobe, it features more than 100 training sessions by recognized 35+ Photoshop and photography experts, a three-day expo with leading hardware and software exhibitors, and it’s the premier networking opportunity of the year. Details about the Photoshop World Conference & Expo are available online at
About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for over 70 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as an Emmy® Award from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® light, Listec™ teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.
For more information on Tiffen, please visit:
Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.
Press Contacts
Tiffen North America
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova
Janice Dolan
Zazil Media Group
(p) 617.817.6595
(skype) janicedolan

Christie’s Moving-Yoke Projection Technology Adds To The Excitement At 5LINX Sales Meeting

Christie® technology was the clear choice when Atlanta-based PPi was asked to provide the projection technology for the 5LINX company sales meeting at the Las Vegas Convention Center recently. 5LINX is a direct marketing company providing electrical, power, cellular and satellite services to customers throughout America with its head office located in Rochester, New York.
PPi produces corporate events and for the 5LINX meeting, they used the best ideas from award and reality shows – especially American Idol – and combined them. The 64-feet wide by 40-feet deep multi-tiered stage was bathed in colors from numerous spotlights, a Christie YK100 moving yoke system, and several Christie projectors – creating a feast for the eyes.
Geoffrey Platt, event production designer at PPi, used one Christie YK100 yoke with a Christie WX10K-M projector and was impressed with the result.
“One of the main elements of the show was an opening segment with lighting and pyrotechnics shown behind a center screen measuring 23-feet across by 11-feet high that tracked eight feet up-and-down, from which presenters would emerge,” he said. “The Christie YK100 and projector were tracking to this center screen, which is why we used the yoke solution. The quality of the WX10K-M projector we used in the yoke was great.”
Designed for staging and event productions, the award-winning Christie YK100 supports the Christie M Series 3-chip DLP® platform as well as the Christie LX1500 LCD model, giving AV professionals a range of brightness levels from 5,700 to 15,000 ANSI lumens and a choice of resolutions to fit any event requirements. The flexible Christie YK100 moving yoke includes an interchangeable head system so technicians can swap out one Christie projector for another— on the same yoke. The Christie YK100 can be rigged or set up at floor level with both projector and yoke control from the same console using DMX512 protocol.
“There are some similar moving projection products on the market but they don’t even come close to the quality of the Christie YK100,” he said. “For what we were doing, I couldn’t conceive of a better fit. This was the first time I had used the Christie YK100 and the yoke performed beautifully.”
Christie HD10K-M and Christie HD18K Projectors Complete the Presentation
Platt said that 5LINX used Christie HD10K-M 3-chip DLP® projectors for both a secondary screen and the ‘halos,’ which were tension fabric cut in rings eight feet across that hung 20 feet above the stage. Projected onto the halos were graphic treatments above customized 5LINX logos.
PPi also used four Christie HD18K 3-chip DLP® projectors – one each for four separate, main screens – to display graphics, PowerPoint, video and IMAG.
Planning and executing such an elaborate show is a major undertaking but Platt knew Christie technology would perform as advertised.
“I have never had any problems with Christie projectors and they have always been rock solid,” he concluded. “We had no issues at all. I love the color, contrast and picture quality and everything worked flawlessly out of the box. Christie also has the moving yoke/projector system, which is a big plus and made the decision that much easier. Christie had everything we needed to ensure this event went smoothly.”


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


August 2012
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