Archive for June 12th, 2012

Brickyard VFX Goes “Mad” for Turn

Santa Monica, CA Brickyard VFX collaborated with ad agency gyro on a new spot for Turn, a tech company that amplifies marketing outreach. Capturing the iconic style of “Mad Men” in its art direction, color correction and overall aesthetic, the :30 spot aired exclusively during the show’s season 5 finale on June 10.

Directed by Michael Lehmann of Dark Light Pictures (credits include “True Blood” and cult classic “Heathers”), the spot opens in the midst of an intimate moment between a 60s-era executive and his female secretary in his office. Their would-be tryst is interrupted as the executive’s wife enters, pulls a pistol from her purse and fires. In a series of dramatic slow motion shots, the bullet soars toward the couple. Just before impact, the Turn logo animates on screen, leaving the viewer in suspense.

Brickyard VFX crafted the visual effects, color correction and animation in-house at its Santa Monica shop. While on set, Brickyard’s VFX Supervisor Mandy Sorenson and CG Supervisor David Blumenfeld assisted in choreographing the shot sequence, and captured HDRI to seamlessly integrate the CG bullet into the live action. Brickyard also created photoreal animation of the shell casing and muzzle flash at the instant the gun is fired.

“We did extensive research on ballistics and the specific type of bullet in the previs stage to ensure the animation would match the “Mad Men” era without any modern undertones,” said Blumenfeld. “We also worked closely with Michael and DP Matt Jensen to determine the best angles and lighting for the shoot to achieve a photographic level of realism.”

The Brickyard team used Autodesk Maya for animation, Autodesk Flame for visual effects, and Autodesk Lustre for color correction, achieving a period-appropriate palette throughout the spot.

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.

# # #

Credits:

Client: Turn
Title: “Project Roger”
Air date: June 2012

Agency: gyro
President: Bob Ray
Executive Creative Director: Steffan Postaer
Group Creative Director: Jeff Shattuck
Senior Art Director: Ian Ashenbremer
Copywriter: Eric Flynn
Management Supervisor: Quynh Cline
Senior Account Executive: Natalie Marmer
Media Supervisor: Zak Garner
Senior Media Planner: Meredith Wenzel

Production Company: Dark Light Pictures
Director: Michael Lehmann
Executive Producer: Vincent Arcaro
Director of Photography: Matt Jensen
Head of Production: Sheila Flaherty
Producer: Sharon Groh

Editor: Mauro Camoroda

Visual Effects: Brickyard VFX, Santa Monica
VFX Lead: Mandy Sorenson
CG Lead: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Head of Production: Diana Young Gomez

Sound Design & Final Mix: Static Music
Audio Engineer: Rick Butler
Audio Engineer: Fred Rapoport

Music: Music Orange
Executive Producer: Blaise Smith
Composer: Michael Lande
Composer: Hector Perez
Track Name: Love Letter

Company 3 Completes Grading for Multiple Versions of “Prometheus” with DaVinci Resolve

Fremont, CA – June 12, 2012 – Blackmagic Design today announced that Company 3 used DaVinci Resolve for color grading four different versions of 20th Century Fox’s, “Prometheus.” One of the most anticipated features of the summer, the science fiction thriller was directed by Ridley Scott, the visionary filmmaker behind “Alien” and “Blade Runner,” who chose Company 3 to help enhance the stunning visual style for “Prometheus,” shot by renowned cinematographer Dariusz Wolski, ASC.

“Prometheus”, a 3D movie event starring Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green, and Charlize Theron, is set on another planet and has a feeling of lifelessness, and much of the action occurs in dark environments. Colorist Stephen Nakamura of Company 3, Santa Monica, helped enhance the feeling of Wolski’s imagery by further desaturating the already minimal color in the sequences. The filmmakers wanted the environment’s darkness to feel somewhat oppressive but not so all encompassing that it would obscure the incredible details of this alien world and the technology employed by the characters.

Nakamura combined Resolve’s tracking tools and Power Windows with the aperture correction feature to emphasize specific objects in the frame with some additional sharpening. “The filmmakers’ vision was of a burnt, almost ashen like look. Everything had to be muted and cold looking,” said Nakamura, who previously worked with Scott on “Robin Hood, “but the actors still needed to maintain their human qualities, and be seen in warm light without causing the darkness around them to appear muddy. To accomplish this in his films, and with ‘Prometheus’ in particular, Ridley likes to make use of the aperture correction feature to subtly enhance the sense that the images have a more limited depth of field. It helps direct the viewer’s eye right to a specific person or object without looking like a special effect.”

“Interestingly, aperture correction that worked well in 3D viewing situations did not work as well in 2D,” Nakamura continued. “The 3D glasses act as sort of a softening filter so that the amount of sharpness that looks subtle and natural under those conditions can look extreme when watching the film in 2D without glasses.” Because of the node based setup of Resolve, he added, “it was not that complicated, for the 2D version, to go through the footage and just selectively pull back on the sharpening effect without affecting the rest of the image.”

Nakamura also made use of Resolve’s Power Windows to help shape some of the virtual ‘lighting’ in environments that couldn’t really be illuminated with traditional approaches, such as creating a kind of ‘lighting’ inside characters’ spacesuits to bring out the actors’ faces amid the lifeless environment. “I created Power Windows for walls and across the sides of caves,” said Nakamura, “and built soft orbs of ‘light’ around the characters that might not be ‘motivated’ in the traditional sense, but made sense within the world of ‘Prometheus.’”

Company 3 also worked with the “Prometheus” stereography team to refine shot to shot convergence for the 3D version, a very important facet of refining the 3D effect and smoothing out what could otherwise be jarring transitions.

Resolve was also used extensively to prepare the film to be exhibited in a variety of different 3D venues. Different 3D projection systems bring varying levels of light (and therefore contrast) to the displayed images. Company 3 was able to build look up tables (LUTs) within Resolve to partially translate the work done for the lower brightness systems and create an additional master designed to make the most of the greater contrast range offered by the higher brightness projection.

“That worked fairly well,” said Nakamura, “but it still required us to go through and make some shot to shot adjustments for the brighter 3D display and again for the even brighter 2D version. It definitely helps that the Resolve lets me isolate and adjust every correction individually.”

About DaVinci Resolve
Blackmagic Design’s DaVinci Resolve is the world’s highest performance color correction solution for Mac OS X, Windows and Linux computers. DaVinci Resolve supports more real time color correction than any other system because it’s not limited by the performance of the computer it’s running on. DaVinci Resolve eliminates this performance barrier because it’s based on a cluster of high performance GPU cards, so all processing is always real time. DaVinci Resolve has the power of a true real time performance solution so handles complex color grades even when using dozens of primaries, secondaries, Power WindowsTM, multi point tracking, blurs, and more. DaVinci Resolve provides incredible performance in a low cost solution that can be easily upgraded by adding extra GPU’s for supercomputer power to handle 4K resolutions, stereoscopic 3D and real time grading direct from raw camera files such as ARRI raw and RED raw R3D files can be handled with ease.

Press Photography
Product photos of DaVinci Resolve, and all other Blackmagic Design products are available at www.blackmagic-design.com/press/images.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s EmmyTM award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has
offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.

About Company 3
Company 3 is a group of post production facilities for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.

Company 3′s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Adam Glasman, Dave Hussey, Tim Masick, Stephen Nakamura, Mike Pethel, Rob Pizzey, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects include campaigns for Apple, Audi, BMW, Heineken, Nike and others. Recent feature film credits include “Mission: Impossible – Ghost Protocol,” “Extremely Loud and Incredibly Close,” “Drive,” and Pirates of the Caribbean: On Stranger Tides.

Company 3 is part of Deluxe’s Creative Services Group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Beast, Deluxe New York, EFILM®, Method Studios, RIOT and Rushes, and leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. Company 3 is wholly owned by Deluxe Entertainment Services Group Inc., (www.bydeluxe.com), which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.

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Pixomondo Shatters Knights and Enhances Battles for Universal Pictures’ “Snow White and the Huntsman”

Los Angeles, CASnow White and the Huntsman, a breathtaking new vision of the legendary tale, features more than 270 visual effects shots created by international VFX company Pixomondo. The action-packed fantasy film from Universal Pictures includes epic battles and magical flair that would have been impossible to achieve without extensive visual effects. The film’s visual effects supervisors, Cedric Nicolas-Troyan and Phil Brennan, enlisted Pixomondo to work on much of the prologue, which features a barrage of fighting, as well as the final siege sequence.

“We knew we had an incredibly short post production timeline before shooting began, so we had to meticulously plan how we were going to pull it off,” explained Nicolas-Troyan. “Pixomondo has done some fantastic crowd work before, and based on their reel, we thought they would be well equipped to create the shattering soldiers in the prologue. The work was very tricky, and not only did they do an amazing job, but they were a pleasure to work with as well.”

Pixomondo VFX supervisor Bryan Hirota, along with digital effects supervisor Andrew Roberts, matte painting supervisor Matt Lee and compositing supervisor Randy Brown, oversaw the project for the company. With concept artwork and a rough teaser created by Nicolas-Troyan for guidance, Pixomondo began working on shots in August 2011. In the prologue battle, an army of evil shadow soldiers marches against the valiant king. When the shadow soldiers are struck, they fracture into shards of obsidian glass, with additional shatters radiating outward. To achieve the effect, practical soldiers were first shot in the battle sequences for realistic interaction and then replaced with CG versions before the affected knights splinter.

“The CG duplication work done by Pixomondo was so flawless, there were several times when Cedric and I had to reference the original plates to determine which actors were practical and which were CG,” Brennan said. “Even more impressive, some of these shots are extreme close-ups, leaving little room for error. The shattering soldiers are quite stunning, and I think they will really stick in people’s minds.”

“Getting the right look of the knights was more complicated than just implementing a rigid dynamics simulation,” said Hirota. “This is probably some of the most technically complex work we have ever done. We developed a new system for true volume shattering that fractured each knight in its entirety. After the initial cut, all the pieces have secondary and tertiary fracturing until the knight has been reduced into a pile of shards. It was a very interesting and stylized way for the director to convey violence without being gory.”

Pixomondo created a procedural system that would accurately break up each knight along the strike points and allow artists to change animation of either the knight or his attacker and then run a new breaking simulation. Simulations are often unpredictable, so the flexibility to adjust shattering parameters or animation on the fly, control the fragmentation timing, and quickly re-simulate the effect were key to achieving the desired results.

“Overall, we created more than 1,500 digital knights in the first battle sequence, and a major challenge was making each knight feel unique, instead of an army of clones,” Roberts said. “To get around this, in addition to diffuse, reflection and normals passes, each character was rendered out with a unique character ID, which we used in comp to vary hue and luminance, giving each knight a distinct look.”

“Seamlessly mixing the live and CG performers posed an additional challenge,” added Roberts. “We took data from the matchmove camera and from the lidar terrain directly into comp, and were able to develop a smooth pipeline to make much of the CG work totally invisible to the audience.”

The opening battle sequence also featured a number of wide establishing shots that required terraforming to change a lush forest clearing (where the battle was shot) into a desolate space clearly showing the wear of war. Artists digitally scorched the terrain, removed excessive greenery using 2D and paintwork, and added in 3D simulations of fire and smoke for aerial shots. Pixomondo digitally enhanced the shadow army as well, filling out the king’s cavalry to effectively quadruple the size of his forces by expertly placing CG horses amongst the live-action animals.

Additionally, Pixomondo contributed to the final assault on the Queen’s castle toward the end of the film. Sharing work with BlueBolt, who created the castle, Pixomondo enhanced the battle by adding arrows, archers and fireballs. It digitally redressed the beach to make it seem like a wider expanse and supplemented the armies with digital soldiers and horses that amassed on the cliff overlooking the castle. Blending the digital VFX with practical effects, Pixomondo augmented real-life explosions in the sand and fireballs thrown by the trebuchets with CG simulations that matched their practical counterparts, blending in pieces of the practical elements wherever possible.

Though the project was based at Pixomondo’s Los Angeles facility, artists in Toronto, Beijing, Shanghai and Berlin played an important role in the creation of the complex effects. Hirota and Roberts in Los Angeles, alongside Mahmoud Rahnama in Toronto, supervised the shattering knights work. Patrik Witzmann and his team, also in Toronto, augmented burning buildings with CG. Beijing’s Thomas Lautenbach oversaw crowd duplication of soldiers, digitally adding horses and expanding the troop ranks. Artists in Shanghai enhanced the last battle sequence, while the Berlin team, helmed by Pieter Mentz and Michael Lankes, completed all the fireball work.

Directed by Rupert Sanders and starring Kristen Stewart, Academy Award® winner Charlize Theron and Chris Hemsworth, Snow White and the Huntsman opened in theaters on June 1, 2012. www.snowwhiteandthehuntsman.com

ABOUT PIXOMONDO
Pixomondo is an international visual effects company with 24-hour production cycles enabled across a global network of facilities in Frankfurt, Stuttgart, Berlin, Los Angeles, Shanghai, Beijing, London, Munich, Burbank, Toronto, Hamburg, Baton Rouge and Detroit. Pixomondo was lead VFX house for HUGO, recognized with an Academy Award™ for best visual effects in 2011, and has worked on more than 30 feature films including The Amazing Spider-Man, Snow White and the Huntsman, Journey 2: The Mysterious Island, Red Tails, Sucker Punch, Super 8, Fast Five, Percy Jackson & The Olympians: The Lightning Thief, 2012 and many others, and on TV series including Game of Thrones, Hawaii 5-O and Grimm. Pixomondo was founded by Thilo Kuther in 2001, and in addition to visual effects delivers the full range of creative, production and post services required to produce design-driven storytelling for the advertising industry. http://www.pixomondo.com

Blac Ionica Joins MPC Creative


MPC Creative is bringing versatile and multi-talented directing collective Blac Ionica to the US for the first time. Composed of experienced directors, animators and designers operating out of London, Blac Ionica will work with MPC Creative in the US advertising market.

Blac Ionica brings a concept-to-completion skillset to MPC Creative, laden with talent in the realms of creative, production, sound design, and all areas of post. The studio is capable of generating motion graphics, live action, animation, CGI, stop frame, sound design, music composition and stop-motion animation.

“Blac Ionica are true, creative problem solvers,” stated MPC Creative EP Paul Abatemarco. “Their body of work is dynamic and innovative, and they bring an international perspective and the ability to work on just about any piece of the production pipeline in just about any imaginable format.”

“Coming to the US for the first time is a fantastic opportunity for us,” stated Tim Wetherall of Blac Ionica. “Looking at all the great work coming out of the US over the past several years, we knew it was time to see what we could bring to this market. Plus MPC Creative is a really exciting company with an outstanding VFX heritage and a fresh creative arm. We feel our holistic and creative approach to directing and production marries perfectly with MPC’s direction.”

Recent Blac Ionica work includes a split-screen BlackBerry spot and a monster Red Stripe ad that combined action, stop frame and motion graphics. In collaborations with top agencies such as KK Outlet, Razorfish, Ogilvy & Mather, SapientNitro, BMB and BBH, Blac Ionica has produced work for heavyweights Foot Locker, KFC, McDonald’s, Financial Times and Sony PSP, among others.

Visit MPC

About MPC Creative
MPC Creative, a branch of award-winning VFX and digital studio MPC, is a true collective of filmmakers, visual effects artists, and in-house directors that offers concept-to-completion capabilities for agencies seeking visionary creative talent. We’re passionate about creating beautiful, visual work in every medium-from live action production to photo-real VFX, and everything in between. Maintaining strategic relationships with top outside directors and studios in London, LA, New York and Bangalore, MPC Creative can be wherever you need us – whenever you need us – to create your next masterpiece.

MPC is a Technicolor Company.

moving-picture.com

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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Click 3X Delivers First-Ever App for PromaxBDA


Heading for PromaxBDA: The Conference 2012 at L.A. LIVE June 12-14? Make sure to first download the new iPhone, iPad and Android application conceived of and developed by Click 3X Entertainment and ClickFire Media. The PromaxBDA app, a comprehensive source for all conference-related information, offers attendees user-friendly digital access during their annual event where marketing, promotion and design executives gather as a global community.

Click 3X approached PromaxBDA with the idea to develop the application, and once conference organizers were onboard, the Click team quickly got to work. The result is an intuitive, complete and easy-to-navigate app that fluidly guides attendees through the more than 40 sessions and more than 100 speakers; allows users to build a personalized schedule; and seamlessly links comments on particular sessions or elements of the conference to Facebook and Twitter.

“Every event like PromaxBDA should have an app,” noted Click 3X Entertainment Managing Director David Edelstein. “This program brings the event roaring into the 21st century, giving attendees ways to interact with the conference as they never could before, grading sessions and navigating their way through the event.”

The studio collaborated closely with PromaxBDA throughout the application’s development to ensure the content and functionality best served their constituents. PromaxBDA International President and CEO Jonathan Block-Verk noted, “We wanted the app to be intuitive, complete and easy to navigate. There is a tremendous amount of content to squeeze into an on-the-go, “at your fingertips” source. The Click team did a great job of creating a platform that meets our needs perfectly.”

To download the app, visit the Apple Store, or Google Play Store.

Visit Click 3X

About Click 3X
Click 3X, its interactive division ClickFire Media, and the recently launched C3X Live create engaging film, TV, web, and branded content. Positioned at the intersection of entertainment, advertising, and technology, the studios work in tandem or autonomously. Click 3X shoots, edits, designs, animates and creates VFX; ClickFire brings those disciplines into the interactive space; and C3X Live delivers branded content in-house from conception to full-service production to distribution. Click operates a full service, 11,000 square foot state of the art studio in Manhattan outfitted with 60 fulltime staffers.

About the 2012 Conference

The annual conference is where marketing, promotion and design executives gather as a global community to share ideas, learn the best techniques, develop the right tools, get insight on the latest technologies and be inspired by the brightest of luminaries in the industry. There is no other place for this level of collective thought – at the intersection where creative and strategy, promotion and production, technology and design meet. PromaxBDA: The Conference. Connecting. Together.

PromaxBDA: The Conference 2012 will feature additional speaker sessions, strategic and creative presentations, panels and workshops for every career stage in the marketing, promotion, design industry. PromaxBDA will provide an exclusive look at the most compelling, innovative and eye-catching creative work from around the globe, covering the breadth of the entertainment industry. The two-and-a-half-day event will culminate with the 2012 PromaxBDA Promotion, Marketing and Design Awards recognizing creativity and excellence, taking place on the closing night, June 14th. For more information, or to attend, please visit promaxbda.org and for 2012 Conference updates, speaker information and promotions, follow PromaxBDA on Twitter @PromaxBDA and Facebook at facebook.com/PromaxBDA.

About PromaxBDA

PromaxBDA is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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DUCK Adds Wenlock’s Distinct Animation Style to Its Roster


DUCK is pleased to announce the addition of animator/director Ned Wenlock to its roster. Best known for a distinct, inventive and vibrant 2D animation style, Wenlock has worked across the advertising and music video worlds. His ad work, which has been featured at onedotzero, Annecy, Supertoon, and PromaxBDA, includes engaging spots for Honda and UBank. His music portfolio includes videos for CasioNova, MGMT, and Danger Beach’s Apache, which was selected by IdN magazine for its best of 2011 roundup.

“I love Ned’s work,” gushed DUCK EP Mark Medernach. “He is super talented and imaginative in his simplicity, always delivering highly original work that sucks the viewers in.”

“DUCK has an incredibly versatile and talented roster, and I’m proud to join them,” noted Wenlock. “It’s exciting to be part of a studio with top-notch facilities, an enormous web of connections, and the ambition to constantly take on new challenges.”

And those new challenges are surely on the way. With 2012 less than halfway over, DUCK has already fired off a barrage of visionary original work this year, including projects for Pop Tarts, The Shins, and a massive 12-spot campaign for the US Olympic Committee. Coming hot on the heels of DUCK’s acquisition of the award-winning director, Knife Party, Wenlock’s addition to the DUCK team marks yet another coup for the ever-expanding creative studio.

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About DUCK
Los Angeles-based DUCK is a continually evolving creative studio producing commercials, music videos, short films and web content. DUCK offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. In recent years, the studio has expanded, adding an original content division that works with writers and animators on unique ideas for film and TV.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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AAMCO Trusts Backyard with Latest Campaign


If a fat, hairy, shirtless man showed up at your front door, would you trust him to come inside and hug your mother? Probably not, and you shouldn’t trust just anyone with your car, either, as Backyard Productions makes clear in a hilarious spot promoting AAMCO’s comprehensive car repair services. Director Rob Pritts teamed up with Qorvis Communications on this latest effort, just one among several collaborations between the two.

Trust, which is part of a three-spot campaign, opens on the disturbing image of a man licking a keyboard as his horrified coworker looks on. “You wouldn’t trust just anyone to sit in your cubicle,” a narrator suggests. “Or hug your mother,” he continues, as the spot cuts to the scene of a fat man embracing an older woman. “Or to be your massage therapist,” he concludes, as a masked madman pounces on a helpless patron. The point being – be careful who you trust, and, when it comes to your car, you can trust AAMCO.

“When you’re dealing with such off-beat subject matter, you have to be careful that you don’t obscure the message behind the gags,” stated Pritts. “I love the odd and awkward moments and think we balanced things out nicely here, delivering something that’s going to get a laugh without sacrificing AAMCO’s message.”

“Rob has such a natural flair when it comes to these sorts projects,” noted Backyard EP Kris Mathur. “The Keyboard and Hugging vignettes were a team effort and, like any great director, Rob really excels at collaboration. This was right up his alley, a perfect fit.”

Visit Backyard
View Media

Credits
Spot Title(s): Trust (featured), We Hear You 50th
Air Date: June 1 2012

Client: AAMCO Transmissions/AAMCO National Creative
AAMCO National Creative Chairman: Mike Ganjei
AAMCO Transmissions V.P. of Marketing: Jack Bachinsky

Agency: Qorvis Communications
Managing Partner: Michael Petruzzello
AM, Managing Director: Carrie Blewitt
CD, Managing Director: Cassie Elliot
Sr. AD: Lara Oliveira

Prod Co: Backyard Productions
Director: Rob Pritts
DP: Florian Stadler
EP: Kris Mathur
Producer: Kevin Sharpton

Editorial Co: Golden Entertainment
Editor: Gary Gannon

DIT/Colorist(s): Stephen Latty

Sound Mixer(s): Janet Urban

Shoot Location: Los Angeles, CA
About Backyard
We are Backyard: a trusted production company, defined by genuine talent and driven by an unshakable commitment to authentic, inspired creativity. A down-to-earth team and collaborative approach make possible our loyalty and long-term relationships with clients. Our support of director growth and seamless management, encourage thoughtful, organically produced work.

Led by Owner/EP Blair Stribley, Backyard takes pride in integrity, dependability and a strong work ethic—a delicate balance of qualities that make our process truly unique.

For more information, please visit: www.backyard.com.

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Director Adria Petty and Stardust’s Alan Bibby Co-Direct Visual Fantasy “Princess of China” for Coldplay and Rihanna

New York, NY – Stardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna’s epic music video for “Princess of China.” Petty, whose credits include videos for Beyonce’s “Sweet Dreams” and “Countdown” plus spots for Target, Hershey’s and Lancome, and Bibby, whose credits include VFX-heavy commercials for Mercedes-Benz, AT&T and Shell, combined their unique talents and visions for the movie-trailer-style video, which premiered worldwide on June 4, 2012.

Blending iconic elements from kung fu films and samurai epics, “Princess of China” is a soaring visual fantasy that pays homage to Petty and Bibby’s favorite films and scenes. The directors embraced Asian influences from multiple countries and eras to round out the video’s visually stunning world. “We love old kung fu movies, the Shaw Brothers, all of that,” Bibby explained. “This began as a love letter to that genre, but we also wanted to make it much broader and just go way over the top with it. The Japanese taiko drums, the Guanyin multi-arm imagery, the Southeast Asian architecture, the hair and modern fashion – it was this mix of visual elements that really created the immersive world for this story.”

“It is so rare to get to work with one of your best friends on an original creative idea,” said Petty, “and we were so blessed to be doing it for such amazing talent and star power. I am really delighted with how the clip turned out and the spirit of fun and visual spectacle it achieved. We were very lucky in that Rihanna and Chris were both totally on board with this vision, and we had an amazing crew to help make everything come together seamlessly.”

Check out a behind-the-scenes video from the “Princess of China” shoot here: http://www.youtube.com/watch?v=SfJH9XT3BeY

About Stardust
Stardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit www.stardust.tv.

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Credits:

Directors: Adria Petty and Alan Bibby
Executive Producer: Sheira Rees-Davies for aWHITELABELproduct
Executive Producer: Richard Skinner for Skinflicks
Line Producer: Clark Jackson
Post Producer: Maura Naughton
1st AD: Chris Berger
Director of Photography: Stephane Vallee
Production Designer: Annie Sperling
Costume Design: Mel Ottenburg (Rihanna)
Costume Design: Lauren Bradley (Chris Martin)
Costume Design: Ivy Jarrin
Makeup Rihanna: Kabuki
Makeup: Michelle Bankson
Hair Rihanna: Kim Kimble
Choreographer Rihanna: Hi-Hat
Choreographer: Peppa Yuan
Casting: David Kang
Stunts: Ralph Koch
Editor: Akiko Iwakawa at Cut & Run
Visual Effects: Copa Network and Quietman
Creative director / VFX supervisor: Vico Sharabani

Visual effects by Copa Network
Yfat Neev: Executive Producer NYC
Steve Reiss: Executive Producer LA
Lead Flame artists: John Budion, Tal Shuv, Alex Frisch, Vico Sharabani
Flame artists: Itay Niv, Victor Melton, Lior Weiss
Matte painter: Marco Iozzi

Visual effects by Quietman
Johnnie Semerad: Creative Director/Lead Flame Artist
Inti Martinez: Flame Artist
Nic Seresin: Flame Artist
Derina Doorley: Flame Artist
Anthony Ferrara: Creative Director/Lead Designer
Ali Birns: Designer
Aaron Maurer: Designer
Alex George: CG Modeler/Animator
Zach Rubind: CG Modeler/Animator
Young Park: CG Animator/Lighter
Carey Gattyan: Executive Producer/Head of Production
David Michaels: Producer
Martin Boksar: matte painter
Ram Bhat: matte painter

Color Correction: Harbor
Colorist: Joe Gawler
Color Correction EP: Zak Tucker

Christie Unveils Massive Product Rollout at InfoComm 2012

Christie will be front-and-center at this year’s InfoComm conference and exhibition at the Las Vegas Convention Center, June 13-15, 2012 to unveil a host of economical, user-friendly and technologically-advanced visual solutions for the Pro AV, large venue, architectural, corporate, broadcast, control room and digital signage markets.
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With many unique displays representing real-world situations, Christie solutions show businesses, government entities and academia how they can safeguard the value and leverage the potential of their visual technology investments, while delighting their own end-users and customers.
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“Nine new Christie M Series projectors, two new 3LCD platforms and a new Pro AV 4K projector join a wide range of display options – including standard and custom-sized, stackable displays and LCD flat panels – to send a clear message,” commented Kathryn Cress, vice president, global and corporate marketing, Christie. “And that message is that Christie remains the only single source manufacturer that supplies proven, leading-edge technology and products for business, all backed with substantial warranties and industry-leading service and support.”
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Christie’s booth will also feature an impressive projection mapping display utilizing four Christie Roadster S+22K-J models, all with onboard Christie Twist – the best image warping and blending software on the market. “It’s not just about mapping images onto building facades anymore. With Christie Twist, mapping specialists have the creative freedom to map onto unusual surfaces and structures,” added Cress. Featuring content designed and mapped by BARTKRESA design (www.bartkresa.com), Christie’s projection mapping display at InfoComm illustrates the effect of mapping onto a pyramidal structure with deep facets and dramatic angles.
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Specific to Insight Media’s Projection Summit opening today, Dr. Paul Salvini, chief technology officer at Christie, will give the keynote address on “What’s Next for Pro AV?” beginning at 9:00 a.m. PST at the Las Vegas Hotel.
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Broad and Deep Array of Solutions Debut
Designed for small-to-medium sized venues in higher education, corporate environments and government agencies, the Christie LW401, Christie LWU421, Christie LWU501i and Christie LW551i (3LCD) projectors all feature wide-screen capabilities and provide various resolutions and brightness along with professional functionality. Feature-rich yet affordable, these models are perfect for multi-screen applications. They feature both Picture-in-Picture (PIP) and Picture-by-Picture, allowing end users to display two input signals or video teleconferencing for collaboration. And with the lens memory recall, users can lock-in and quickly recall lens-shift positions settings, making these projectors ideal for multi-screen applications.
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Christie LX41/Christie LW41 – The Christie LX41 and Christie LW41 provide bright, affordable options in XGA and WXGA resolutions that meet the Pro AV feature requirements in today’s small-to-medium sized venues. This platform is priced for performance and ideal for higher education, corporate AV, and house of worship applications or any organization that requires a full-featured, portable widescreen or XGA projector in the 4000 ANSI lumens range.
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Nine new additions to the dual-lamp, Christie M Series platform – including three Mirage models – comprising the Christie DS+14K-M, Christie HD 14K-M, Christie WU14K-M, Roadster S+14K-M, Roadster HD14K-M , Roadster WU14K-M, Mirage DS+14K-M, Mirage HD14K-M and Mirage WU14K-M projectors will make their presence felt. Much brighter than current M Series models, these 14,000 lumen projectors target auditoriums, boardrooms, conference rooms, houses of worship, post-production and live event users who need high brightness, 3-chip DLP® technology and reliability that cuts through ambient lighting. Featuring built-in Christie Twist, which enables edge-blending and warping capabilities, as well as shipping standard with built-in portrait mode capabilities, the new M Series projectors are also equipped with ‘hot swappable’ mercury lamps for additional cost savings.
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Targeting high resolution markets including amusement parks, automotive designers, museums, broadcasters, simulation, 3D users and planetariums, the Christie D4K25 projector offers 3-chip DLP® technology, native 4K resolution for precision image detail, while providing 25,000 lumens of brightness and the flexibility to use different lamp powers, depending on application needs.
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The Christie Entero LED 70” Display System is a HD LED stackable display system featuring a new and improved design based on a proven platform that was first introduced by Christie in 2009. Owing to the use of solid-state illumination, the Entero LED 70” features vivid, wide-color gamut performance and there are no lamps to replace, no moving parts and no consumables. The system’s zero-maintenance design provides exceptional reliability and a long lamp life.
It also features Christie ArrayLOC™ automatic brightness and color balancing technology, which monitors and adjusts color and brightness levels across the display wall in real time.
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Rounding out Christie’s new offerings is the Christie TVC-1700, the latest generation of Christie video wall processors. Based on Windows 7 and running on a 64-bit OS architecture, it supports single- and dual-link DVI inputs and a wide range of video inputs. Its PCIe bus architecture is perfectly suited for capturing and displaying high-resolution, high frame rate (HFR) content, while providing ample processing power to support multiple inputs and outputs simultaneously. It easily powers large arrays for controlling every display device over the entire screen, with reliable performance, compatibility, and versatility. The TVC-1700 is comprehensively managed through Christie MASTERSuite™ software – a feature-rich, multi-tiered, easy to set up and use application suite providing immediate and convenient access to any source of visual information found in a control room.
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Christie Enables Arsenal Media Booth, “Fountain of Content” Display
Arsenal Media (booth #N623; www.Arsenal-Media.com), a Montreal-based digital content marketing agency and Christie partner will feature a custom, ‘Fountain of Content’ tower that combines different displays to run ambient and interactive creative. This content will move and merge from a large base of Christie MicroTiles, along the central portion made up of more MicroTiles, LCD and LED display blocks, culminating at the top of the fountain where projection mapping using Christie projectors will display a 3D mapped surface. The Fountain will employ a dedicated VJ blending live feeds of ambient audio and video content, with booth visitors able to interact with a sensor-driven camera to manipulate content on its screens.
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Christie Products Used Across InfoComm Exhibit Space
Business partners, consultants and integrators the world over use and recommend Christie display solutions and many are exhibiting their solutions using Christie technology at InfoComm 2012, including:
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Company Booth #
Da-Lite C5408
rp Visual Solutions C8530
Stewart Filmscreen N641
Premiere Mounts C9319
Draper Booth C8319
Flexible Picture Systems N369
Arsenal Media N623
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Christie Supports NSCA Events for Consultants
Christie is proud to continue its ongoing support of industry consultants through its gold sponsorship of the NSCA charity concert “Drunk Unkles” on Thursday, June 14, 9-11 p.m., at Gilley’s Saloon, Treasure Island hotel. Admission is free with InfoComm show credentials.

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Related Topics: New Products, News, Pro AV |

Testronic Labs Expands Games Services Team

Industry Vet Becky Walker Joins Division as Director of Business Development, Martin Rasmussen Moves into Scandinavian Sales Specialist Role

(Burbank, CA/London, UK) Testronic Labs – the recognized global leader in quality assurance services for games, film and television, websites, hardware and software – has announced key staff moves in their Games Services division. Becky Walker has joined the company as Director, Business Development for Games Services. In this new role, she will focus on growing the games business dynamically in Europe and around the globe, as well as serving as a customer service liaison for Testronic’s renowned list of clients.

Ms. Walker brings a strong industry background to her new appointment, built on a respected career that spans more than 26 years in the computer and games industries. She has held key global sales and marketing roles in distribution, development, publishing, and in her latest postings, quality assurance services. Most recently, Ms. Walker served as Vice President of European Sales for e4e Interactive.

Alastair Harsant, Testronic’s Vice President of Operations for Games Services, noted, “Becky brings a unique understanding of quality assurance in each market sector, and we see it as a terrific benefit to our customers. Whether it is consoles and PC’s, social gaming, MMO, or mobile gaming, Becky has the experience and knowledge this industry demands. She is a great asset to our team.”

Ms. Walker commented, “I am so pleased to have joined the Testronic team. Their localisation QA, functionality, compatibility, and compliance services for games are among the best in the business, and I am greatly enjoying working with our clients to customise our offerings to their specific needs.”

Martin Rasmussen has moved into the role of Scandinavian Sales Specialist where he will manage sales for the Northern European region for Testronic’s Games Services division. Previously, Rasmussen was in an operational role for the Testronic Labs Games Services division. He continues to be based in the Testronic facility in Central London.

Harsant concluded, “At Testronic, our primary goal is to exceed our clients’ expectations. With Becky and Martin on our team, we are even better positioned to achieve our aim. We are very happy to have them.”

About Testronic Labs
Testronic Labs’ high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA; London, UK; Diepenbeek, Belgium; Warsaw, Poland; and Tokyo, Japan, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry. For further information, visit www.TestronicLabs.com.

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Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

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