LONG ISLAND CITY, N.Y., May 17, 2012 — Commercial production house SFI (Simpson Films), headed by founder/director Jerry Simpson, has hired David Nelson to serve as executive producer. Recent projects from SFI have included producing spots for Pepsi/TBWA/Chiat Day; Joe’s Crab Shack/ Slingshot; Avon/Ogilvy & Mather; Calvin Klein Fragrance/Baron & Baron,
Said Mr. Simpson, “Executive Producer David Nelson is an established NY based production veteran with a good deal of experience in all aspects of production. He has worked closely with me on a freelance basis during the past few years. He has the proven expertise to develop creative and cost-effective solutions for agencies and their clients, so as to provide them with the highest level of production services, even as budgets and schedules continue to tighten.”
ABOUT DAVID NELSON:
With over 25 years of experience, David Nelson has worked in production on countless TV spots, television programs and multi-media content. Prior to joining SFI, Nelson has been line producing for Director Greg Ramsey on tabletop productions and VFX/green screen shoots out of production house Curious Pictures. Concurrently, he has been working as a DGA First AD for various production companies, including Jerry Simpson at SFI.
Earlier, as a Line Producer/Assistant Director, his commercial production clients have included: Bully Pictures, Celsius Films, Chelsea Pictures, Curious Pictures, Czar US, Eyeball NYC, Freemarket Films, Go Film, Humble TV, Propaganda Films, @radical.media, Shilo, Stardust TV, and Stun Creative.
Nelson has collaborated with such major directors as Anouk Besson, Christian Charles, Charlie Cole, Brett Froomer, Lionel Goldstein, Gary McKendry, Rob Meltzer, Errol Morris, Edouard Nammour, Vadim Perelman, Greg Ramsey, Michael Shapiro, Lieven van Baelen and Bruce Van Dusen.
Nelson also worked as assistant director on the Cheech & Chong feature film “Hey Watch This,” produced the half-hour documentary “Your Skin and How to Save It” for pharmaceutical company Beiersdorf, produced a half-hour DRTV infomercial for The Hoover Company, served as an Executive Producer with Geoffrey Mayo Films, and as Head of Production with Ulick Mayo Productions.
Nelson attended New York University’s Graduate School of the Arts, and also holds a B.A. degree from the University of Maryland’s Dept. of Radio, Television and Film. In addition, he is a member of the Directors Guild of America
Located in Long Island City in Queens, NY (recently dubbed “Hollywood East” by the NY Times,) SFI has created a studio and production facility that includes two shooting spaces each with its own industrial kitchen, functional work spaces for visiting clients, as well as post-production rooms for color grading and editorial services.
SFI was founded in 1993 by acclaimed Director/Cinematographer Jerry Simpson and has since become known for its creative and innovative tabletop productions. With Jerry at the helm and behind the camera, SFI has produced countless campaigns for many of the world’s best known products and brands. His work as included shooting spots and campaigns for Anheuser-Busch, Applebee’s, Burger King, Campbell’s, Dominos, Dr. Pepper, 7UP, IHOP, Maybelline, McDonald’s, Miller, and Olay, among many others.
SFI is a collective of artists and producers that offers a wide-ranging set of creative skills to its clients. The company embraces the art of digital cinema and the future of integrated marketing, and constantly pushes the limits of technology and innovation in order to provide a seamless workflow from production through supervised dailies. SFI offers the ability to take projects from conception to finish, by providing graphics, design, color grading, VFX and editorial services.
With its specialization in tabletop work, SFI has always stayed responsive to the needs of its clients and collaborates extensively in the preproduction process to ensure a successful shoot. SFI has recently expanded to offer an integrated approach to its clients that includes digital cinema, still photography, and post production services. In addition, SFI is developing a documentary film and a digital food magazine. For more information, please see: