Boutique music production company Shout It Out Loud Music (SIOLM) is pleased to present its 6th consecutive year of South by Southwest festivities with two parties: Tradition and Crystal Daze.
SIOLM has partnered with Mexican Summer record label imprint Software and Moog to kick off the festival with Tradition at SXSW 2012. The DJ event, hosted by Software and Group Tightener Records, is migrating South for a special edition of the Brooklyn-based party. Tradition will take place Wednesday, March 14th at the Lanai Rooftop Lounge in Austin, TX. Making an exclusive SXSW appearance, legendary French electro producer and DJ Alan Braxe will headline the evening, with DJs Mike Simonetti, Napolian and Rezound also spinning. Tradition at SXSW 2012 will feature top-secret guest performances that electronic and dance music fans will not want to miss.
The “Shout by Southwest” festivities continue on Friday, March 16th with Crystal Daze at SXSW 2012. The afternoon of music will happen at Takoba, an acclaimed outdoor Mexican restaurant located near all the major festival activity on Austin’s East Side. Headliners Delicate Steve play NPR-endorsed “exhilarating guitar pop blended with polyrhythmic beats and psychedelic electronics” via David Byrne’s Luaka Bop label. Also on the bill are Austin shoegaze revivalists/Smashing Pumpkins tour-mates Ringo Deathstarr, Parisian electronic artists Anoraak, Brooklyn co-ed indie pop quintet North Highlands (one of MTV’s “Most Criminally Overlooked Artists of 2011″) and Brooklyn goth-punk-dance-rockers Hussle Club (led by Spank Rock/Santigold drummer Prince Terrence). Music industry tastemakers DJ Bunny Ears, Gabe McDonough and SIOLM’s Francis Garcia round out the afternoon of entertainment with DJ sets. Friendly Ghost DJs (featuring members of Anamanaguchi) will also perform.
TRADITION at SXSW 2012
Presented by Shout It Out Loud Music, Software and Moog
Where: Lanai Rooftop Lounge, 422 Congress Avenue @ West 5th Street
When: Wednesday, March 14th, 9pm-2am
Performers: DJ sets by Alan Braxe (exclusive SXSW performance), Mike Simonetti, Napolian and Rezound plus special guests
On Tap: Free Brooklyn Brewery Beer 9pm-10pm
CRYSTAL DAZE at SXSW 2012 Presented by Shout It Out Loud Music
Where: Takoba, 1411 East 7th Street @ Onion Street
When: Friday, March 16th, 2pm-7pm
Performers: Live sets by Delicate Steve, Ringo Deathstarr, Anoraak, North Highlands and Hussle Club; DJ sets by DJ Bunny Ears, Gabe McDonough, Friendly Ghost, (members of Anamanaguchi), Francis Garcia (SIOLM) and Fredster
On Tap: Free Lone Star beer 2-4pm