Henry van der Helm has joined Simulation Displays Ltd as Business Development Manager, heading up Paradigm AV Ltd’s new wholly owned subsidiary.
Van der Helm, who has a long and distinguished pedigree in the specialist simulation and 3D visualisation sector, stated, “I am relishing the opportunity to get involved in this start-up phase in the field where I have focused my professional life.”
Before joining Simulation Displays Ltd, Henry van der Helm worked in a similar sector for Pro Systems International for four and a half years, and prior to that was VP of sales for Panoram Technologies for eight years. He has also worked for AmPro, Unitek Displays and Greyhawk Europe.
Greg Jeffreys, MD of Paradigm commented: “Having been quietly making simulation displays and solutions for the likes of major simulation integrators such as Boeing, QinetiQ and General Dynamics UK over the last 15 years, a recent upsurge in demand led to the formation of Simulation Displays Ltd.
“Simulation Displays has quite a disruptive business model in that we offer clients the elements that they need, from simple display components to entire simulator sub-systems. This allows us to continue to work with specialist AV resellers as well as developing our relationships with the major simulation players.”
Van der Helm continues, “We are now fully enabled to work from driving basic systems up to equipping full immersive environments, creating field-of-view and simulation for a wide range of applications — from ATC towers, ship bridge and even crane simulators. Our aim is to shake up the market a bit and at the same time bring add extra value to Paradigm’s core customer base.”
In conclusion, he said, “I have known Greg and the Paradigm team for many years, having worked together on complex projects throughout Europe since the 1990s, and I’m just delighted to be leading this exciting new division.”