Archive for February 10th, 2012

Robot Field and Post Director Steve Petersen Helms “Valentine’s Day Massacre” and “Real Vice Miami” TV Series

Filmmaker Steve Petersen recently created, directed and executive produced “Valentine’s Day Massacre,” the highly anticipated television special for National Geographic Channel; and “Real Vice Miami,” a six-episode docudrama series for Investigation Discovery (ID). The shows, produced via Petersen’s production entity Robot Field and Post, elevate the bar for non-scripted television, with visual style and dramatic components based in real-world facts.

“Valentine’s Day Massacre” investigates the unsolved 1929 mass murder implicating infamous Chicago gang rivals Al Capone and Bugs Moran. The show features colorful interviews and dramatic reenactments bolstered by cutting-edge VFX and graphics. “Valentine’s Day Massacre” premieres on Friday, February 10, 2012 at 10:00 p.m. ET/PT.


To view the promo, click HERE

Exhibiting purposeful range in execution, Petersen brought more Hollywood feature film value to “Real Vice Miami,” a thrilling ride through America’s former undisputed drug-trafficking gateway. The episodes chronicle legendary stories of the spiraling drug wars that plagued South Beach, blurring the lines between crooked criminals and law enforcement during the colorful 1980s. Episode one, entitled “River Cops,” will premiere on March 1, 2012.



“As we shift towards more television and feature film projects, we created these shows to visually hold up with the scripted world,” states Steve Petersen, director and partner, Robot Field and Post. “We visually scrutinized each show to have its own unique stye and quality of execution, from camerawork and color grading (on-set and in post), to graphics and VFX, with lots of time and energy on interviews, casting and rehearsals to garner performance-levels not typically seen in this genre.”

Petersen lived and breathed 1920s Chicago to create “Valentine’s Day Massacre,” researching fashion, automobiles, architecture, art and music to inform the style and storytelling. He approached “Real Vice Miami” similarly, while drawing from his personal experience growing up in 1980s Miami.

“Miami lore has always been a passion of mine so it’s been a longtime dream to direct a piece about that magical, almost unbelievable era, which will never exist again,” remarks Petersen. “Of course, you remember things differently as a child, but my memory is of a colorful, vibrant place — almost cartoonish — that was larger than life.”

“Valentine’s Day Massacre” was shot using traditional filmmaking techniques familiar in classic gangster period pictures like The Godfather and The Untouchables. With a creative directing background, Petersen applied his design sensibilities to develop stylized visual language for reflecting the era. He shot and color graded the show on a palette muted around grays and off-whites, with very little saturation throughout the show and graphics package. For typography and text, he commissioned organic designs and hand-written fonts.



Shooting for VFX was pivotal to recreating scenes and historic locations, most notably, the reenactment of the massacre, which Petersen depicted in dramatic frozen moment. For a key segment that creatively transforms the modern-day grounds of the crime scene (now a senior citizens home and park) with augmented reality, Petersen was able to immerse the guest historian in the old car garage where the massacre took place. Without the budget to shutdown the streets, he conducted test shoots, framing extra wide to account for optimal compositing in post, and used trees and parking meters as natural tracking markers.

For “Real Vice Miami,” Petersen opted for hyper-colors and frenetic camerawork to capture the vibrance of the stories and fast-paced culture of the time. He built on his aesthetic concept with a fast editing style in order to motivate the audience to chase the action.

“It was a lot to think about in terms of pacing the story and being true to the material with the cinematography,” Petersen recounts. “Everything back then was happening so quickly with simultaneity, so I wanted the action a little ahead of the camera, which was always zooming, moving, running, swinging, underwater and flying. We positioned the interviews and shots of Miami as a character to subdue the pacing and give viewers moments to breathe.”



“In ‘Real Vice: Miami,’ we experience a kinetic visual feast that allows us to see crime scenes in a whole new way,” comments Pamela Deutsch, executive producer, Investigation Discovery. “Using their unique process called ‘hyperspatial slice animation,’ Robot Field and Post allows us to see images in three dimensions. From a bullet’s trajectory, to high speed chases, each episode is a mini-action movie with all the twists and turns that will keep you glued to your seat!”



According to Petersen, the interview process was crucial to staging scenes and plotting acts for complex stories that had to be told in just 40-some minutes for television; moreover, it brought the necessary emotional color, perspective and authenticity to the elements of realism portrayed.

“Typically interviewees are placed in defocused, generic backgrounds,” explains Petersen. “We strove to stylize the interviews, while remaining respectful to the fact that these are true and sometimes horrific accounts coming from real people. With ‘Valentine’s Day Massacre,’ we created an atmosphere that reflected the mood of the material, a 1920s jazz bar, using background actors and art direction that felt genuine.”

Robot Field and Post also recently wrapped up Hostage: Do or Die for ID. The production company is currently developing another mob show featuring “Valentine’s Day Massacre” host Johnny Fratto, and a bomb squad TV special for Investigation Discovery.

“These shows offered me a great opportunity to demonstrate my knowledge of every aspect of filmmaking,” concludes Petersen. “Combining my design background with my narrative sensibilities shooting and staging dramatic moments, directing from a visual standpoint has become so engrained in me. I’m very eager to bring that to the scripted world of film and television.”

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Swiss Parliament Harmonizes With Shotoku’s Orchestra CMS

Staines, UK – Shotoku Broadcast Systems, a leading international manufacturer of advanced camera support products, recently completed the successful installation and commissioning of an advanced camera support and management system at the Swiss Parliament in Bern. The announcement was made by Shotoku sales director James Eddershaw from the Company’s European headquarters in Staines, UK.

The project entailed complete replacement of outdated technology in the Ständerat chamber with Shotoku’s state-of-the-art Orchestra Camera Management System (CMS) with a TR-16S Shot Control Panel to direct seven strategically mounted TG-27 robotic pan/tilt heads. The Shotoku management system is fully integrated with the facility’s vision mixer and audio controls.

“We have been working with Shotoku for several years and had no hesitation completing the final stage of the TV upgrade [with] Shotoku’s TG-27 head and Orchestra control systems,” said Technical Project Manager Hermann Krähenbühl. “We operate with a combination of microphone-driven automatic control and operator-driven, joystick control for smooth on-air close-up work Shotoku’s Orchestra CMS system provides the perfect solution for this careful balance of requirements.”

“Shotoku provided systems for the Nationalrat [National Council] Chamber and Press Centre in recent years and we are delighted now to complete this major upgrade for the Ständerat,” said Eddershaw. “Our parliamentary TV system—based on the TG-27 head, TR-S shot panel and Orchestra CMS software—is built on years of experience gained from operations in parliaments across the world. As a result, it is very well suited to the uniquely demanding application of live coverage of extended debates in large chambers.”

About Shotoku Broadcast Systems
Shotoku Broadcast Systems is an international leader in the manufacture and marketing of a full range of camera support products with emphasis on manual and robotic pedestals and pan/tilt heads for the television broadcast industry. The Company also provides robotic camera systems capable of interfacing with third-party equipment. Established as an engineering design firm specializing in advanced mechanics and electronic control systems, Shotoku maintains headquarters in Japan with offices in Staines, UK and Torrance, CA. The Company’s robotic camera systems are designed, developed and manufactured in Staines, UK. For further information: www.Shotoku.co.uk

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Shotoku contact: James Eddershaw
+44 (0)1784 224 650 • info@shotoku.co.uk

Press contact: Desert Moon Communications, Harriet Diener
+1-845-512-8283 / harriet@desertmooncomm.com

FSR Partners With Griffith Sales Associates To Offer Superior Sales And Support In The Southeast

Woodland Park, NJ – FSR, manufacturer of audio and video switching, control products, and connectivity boxes, has appointed Griffith Sales Associates of Marietta, GA as a manufacturer’s representative in the southeastern US. Jan Sandri, president of FSR Inc., made the announcement today from headquarters in Woodland Park, NJ.

“Griffith Sales is a seasoned, professional organization that is thoroughly familiar with the requirements of the regional markets that they serve,” commented Sandri. “We are confident that their industry and product knowledge will prove very advantageous for our customers. We are delighted to welcome Griffith Sales Associates to the FSR family.”

Added Scott Hough, Griffith Sales Contractor Division Manager, “Griffith Sales is excited to be representing FSR in the Southeast! For over 25 years, Griffith Sales has been representing the best product lines in the industry. FSR has a great reputation for quality and service and we are proud to be working with them.”

Griffith Sales territory comprises the Southeast US, including North Carolina, South Carolina, Tennessee, Georgia, Alabama and Mississippi. Griffith will sell, service and support FSR’s entire product portfolio that includes floor, wall, ceiling and table boxes; switchers and scalars; audio and video switchers; interfaces, plates and cables; and CAT-5 and fiber transmission systems.

Griffith Sales can be reached at 770-919-1030 or sales@griffithsales.com .

About FSR
FSR, established in 1981, manufactures a wide variety of products for the audio / video, education, hospitality, government, and religious markets, including AV floor, wall, table, and ceiling connectivity boxes, as well as a full line of interfaces, distribution amplifiers, matrix switchers, seamless switchers and CAT-5 solutions.

All FSR products are designed and manufactured in its Woodland Park, NJ facility. The company is an Energy Star Partner and complies with the American Recovery and Reinvestment Act of 2009 to demonstrate its deep commitment to preserving the planet. FSR offers live 24/7 technical and sales support throughout the country from expertly trained technicians and sales representatives. For more information: http://www.fsrinc.com.

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FSR Contact: Jan Sandri
973-785-4347 • mailto:sales@fsrinc.com

Press Contact: Desert Moon Communications
Harriet Diener
845-512-8283 • mailto:harriet@desertmooncomm.com

ADVANCED BROADCAST SOLUTIONS AND BROADCAST PIX CO-SPONSOR WORSHIP NORTHWEST 2012

SEATAC, WA— Professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) and Broadcast Pix are co-sponsors for Worship Northwest 2012, which runs Feb. 24-25 at Dayspring Fellowship in Keizer, Ore. Now in its 14th year, the two-day conference is expected to attract more than 500 worship leaders and team members representing more than 200 churches across several states. ABS and Broadcast Pix will exhibit in the Worship Expo area, which showcases products and technologies that can help churches improve their AV presentations.

“Our participation in Worship Northwest is part of an ABS initiative to address the growing worship market,” said Mark Siegel, President of ABS. “Churches of all sizes are using AV technology to improve their worship experience, and events like Worship Northwest provide outstanding educational opportunities.”

For registration and more information, visit www.worshipnorthwest.com.

About Broadcast Pix:

Broadcast Pix is the leader in integrated live video production systems. Its systems provide the best control surface for combining cameras, clips and graphics to create compelling live video. These surfaces offer Command Center Control™ of the built-in multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls. Its Fluent™ workflow enables files and data to be easily incorporated from other parts of the studio. Broadcast Pix systems are a fraction of the cost of a conventional control room to buy, staff and operate. System range from compact systems controlled by a touch-screen or voice-automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 110 countries. Learn more at www.broadcastpix.com.

About Advanced Broadcast Solutions:

Based in SeaTac, WA, Advanced Broadcast Solutions (ABS) specializes in personalized broadcast services such as consulting, project budgeting, workflow analysis, feasibility studies, project management, system and architectural design and engineering, equipment specifying, procurement and installation, maintenance support and training. ABS boasts a technical staff with over a century of practical experience in television operations, automation, traffic implementation, multiple program stream management and signal distribution by fiber, microwave and satellite. ABS clients include: Fisher Communications, Cowles California Media, Real Networks, Cisco Systems, and Microsoft Studios.

For more information about ABS, call 206-870-0244 or visit our Web site at www.advancedbroadcastsolutions.com.

ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab

ASSIMILATE (www.assimilateinc.com) today announced that SCRATCH and SCRATCH Lab version 6.1 have achieved never-before-seen performance levels in the playback of RED EPIC Stereo content. SCRATCH Lab now provides DITs, DPs and Directors with dailies playback and review of RAW Stereo EPIC streams, direct from the camera at a full 48 FPS. SCRATCH 6.1 finishing systems can achieve the same 48 FPS playback rate of EPIC Stereo content even after sophisticated color grades and VFX have been applied.

Luma Pictures used SCRATCH for VFX post on Underworld Awakening, a RED Epic stereo production

Now, Directors and DPs that are planning the next generation of stereo feature films can have the confidence of knowing that they can maintain the integrity of their shot from on-set QC and review, all the way through post-production. And best of all, they can eliminate the costly and time-consuming step of transcoding.

“48 FPS Stereo EPIC feature films are the next holy grail on the moviemaking horizon”, said Ted Schilowitz of RED. “Directors are constantly pushing the envelope to deliver the highest quality cinematic experience possible, and EPIC is the camera of choice for the majority of the top stereo productions in 2012. We’re delighted that these productions now have the benefit of 48 FPS playback, review and QC of stereo EPIC shots, on-set and in realtime, with an industry-leading tool like SCRATCH Lab. The ability to achieve 48 FPS Stereo EPIC support in a world-class dailies workflow system for less than $5,000 is astonishing”.

Jeff Edson, CEO of ASSIMILATE, said, “SCRATCH and SCRATCH Lab have been at the leading edge of digital moviemaking since the original RED One camera. Today’s announcement is just another example of how SCRATCH and Lab and RED continue to set the pace for the industry. ASSIMILATE is dedicated to delivering the highest quality, most consistent artist experience for file-based content – from image acquisition, all the way through DI and post. We’re committed to continue working in lock-step with RED as we consistently deliver the technology that changes the way the world watches movies”.

SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. www.assimilateinc.com.

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