Tool and The Richards Group Bring Bridgestone’s Tire Technology to the Super Bow
Credits
Client: Bridgestone
Spot Title: Performance Football, Performance Basketball
Air Date: Super Bowl 2012
Agency: The Richards Group
Producer: JR Dixon
CD/AD: Shane Altman
CD/CW: Mike Bales
Production Company: Tool
Director: Erich Joiner
Executive Producer: Brian Latt, Dustin Callif, Oliver Fuselier
Editorial: Rock, Paper, Scissors
Editor: Damion Clayton
VO: John Rubinow
VFX Co: The Mission
Music: Beacon Street Studios
Sound Design: Lime
About Tool
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.
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