Make a Note to See Charlex’s Latest Verizon Spot
Ah, the sticky note – that pre-digital-age holdover that is as failsafe a reminder as any to take care of the myriad chores consuming our days. Charlex neatly appropriates this old-school idea in a new :30 promoting Verizon’s not-so-low-tech high-speed Internet and phone bundle.
Notes features a colorful series of the old stickies, displaying Sharpie-drawn pictures and key words associated with the Verizon services. A hand occasionally flashes across the screen, switching the notes to match the content of the narrator’s message. The spot closes with a slick merger of the old and new, as the camera zooms out to reveal the “sticky note” mural framed inside a laptop screen.
Credits
Client: Verizon HSI
Spot Title: Notes
Air Date: December 2011
Agency: McCann Erickson
EVP, Executive Creative Director: Sean Bryan
EVP, Executive Creative Director: Tom Murphy
SVP, Group Creative Director: Chris Quillen
SVP, Group Creative Director: Jeff Taylor
Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
SVP, Director of Production: Michele Ferone
Senior Producer: Jessica Coccaro
Production Company: Charlex
Director, Editor: Ryan Dunn
Stop-Motion Animators: Adam Pierce, Chris Gilligan, Esther Casas
VFX Supervisor: Steve Chiarello
Live-Action Producer: Lori Fechter
Senior Producer: Alex Jarman
Lead Designer: John Bermingham
Lead Compositor: Kyle Derleth
Compositors: Ryan Gotilla, Adam Miller
Director’s Assistant: Drew Weigel
Executive Creative Director: Alex Weil
Executive Producer: Meredith Machial
Music: Antfood
Hand Talent: Jimmy Aquino
About Charlex
Charlex is a full-service creative studio based in New York City. We specialize in visual effects, animation, design and live-action. We’ve thrown fancy mission statements out the window and simply embrace versatility. Our motto is design and build. We can take any seed of an idea and bring it to life.
Making great work is the product of forging great relationships. Our team prides itself on fast, efficient work at the highest level of excellence. Our reputation is founded on a commitment to creating compelling imagery, regardless of the assignment. We are experts at building a seamless experience from concept to completion, from client brief to end result.
More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com
