Archive for November, 2011

NAB Show Renews Commitment to Hollywood Post Alliance Engineering Excellence Award

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced that NAB Show will sponsor its HPA Engineering Excellence Award again this year, renewing its commitment to the organization’s HPA Awards and its Engineering honors. The Awards were launched in 2006 to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent and build involvement in the Hollywood Post Alliance.

The HPA Awards are the standard by which creative and technical excellence in the art, science and craft of post production are measured. The Engineering Excellence Award is a coveted honor, long recognized by the technical and post production community as a gold standard of accomplishment. The Engineering honors were developed to showcase and reward inventors, manufacturers, vendors and/or peer post production companies for their outstanding product or technology application offerings.

Chris Brown, EVP Conventions & Business Operations of NAB announced the ongoing affiliation. “We value highly our commitment to the Hollywood Post Alliance and see the HPA as a crucial cornerstone in the industry. The Engineering Excellence Award is one of the most esteemed in the post industry, and we are proud to sponsor something that recognizes the innovative technology and tools that are inspiring the incredible work of our creative community. We look forward to the evolution of our partnership.

Leon Silverman, President of the HPA, commented, “We are proud that we have again earned the support of NAB Show, and are honored that we will continue our collaboration with them for this Award. The HPA Engineering Excellence Award speaks to the significance that technology and tools play for our creative community. To have NAB Show sponsor and present this award is significant. This partnership between NAB Show and HPA brings great focus on those companies and individuals who present and create our industry’s best work, which we celebrate each year at the HPA Awards.”

The Hollywood Post Alliance has announced the recipients of the organization’s Engineering Excellence Award for 2011 – Sony Professional Solutions of America, Dolby Laboratories, Lightcraft Technology and IBM (

The 2011 HPA Awards show will be held on November 10th at the Skirball Cultural Center in Los Angeles, CA. Tickets are now available at or at For questions regarding ticket purchases call 213-614-0860 or write to Press inquiries should be directed to Christine Purse or Mimi Rossi at ignite, 818.303.8088 or email

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Premier Sponsor: NAB Show; Foundation Sponsors: Avid Technology, Company 3, Deluxe, EFilm, Encore, Method Studios and Stereo D and Supporting Sponsors: Grass Valley, Light Iron Digital, Quantel and Xytech.

About NAB Show
The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

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Media Contact:
Ignite strategic communications
p: 818.303.8088
Christine Purse, or
Mimi Rossi,

Imagineer Systems mocha Pro Streamlines After Effects Workflow for Java Post

Jack Tunnicliffe of Java Post understands the inherent difficulties at just about every level of production. Having worked in television as a cameraman, director, producer, and ultimately parlaying all of his production and post production experiences into the company he founded, Jack brings a solve-anything approach to his work. In fact, Java Post is often praised by its clients as a shop that “takes the pain out of production!”

Java Post, a leading editing and visual effects facilities based in western Canada, boasts an impressive roster of post-production credits that includes hit Canadian TV sitcoms such as Corner Gas and InSecurity, and the critically acclaimed film, Hungry Hills featured at the 2009 Toronto International Film Festival.??Jack has been described as a technical wizard with an artist’s eye and a philosophy of surrounding himself with the very best, whether it’s cutting edge technology or the people behind the controls.  From post-production coordinators to the editors, animators and visual FX artists, Java Post prides itself in the fact that every one of his team brings their special brand of craft, creativity, experience and enthusiasm to every project.??Imagineer Systems spoke with Jack recently where he shared some details on the workflow issues he’s facing now on the popular CBC Network television series, InSecurity.

“Right now, we’re working on a television series that’s turned out to be a real workhorse show for us – it’s the kind of show that’s laden with invisible VFX, the sort that could take hours and hours of tedious work. I’m talking about clean up. This show in particular has a tremendous amount of clean up, tons of boom shadows and reflections throughout each scene that need to be removed. And, since the show is constantly growing, there are now twice as many people, shadows and lines that need to be removed from each scene.”

“Adobe After Effects is a big part of our workflow here at Java, we do a lot of our VFX and clean up in After Effects. The problem arises when we’re removing a shadow that’s either on corrugated surface, or worse, goes off screen and then comes back in to the shot. There’s just not enough information for point trackers to handle that. That’s where mocha Pro comes in for us. mocha AE actually comes bundled with After Effects, so that’s a tremendous bonus. It’s so well integrated. Whenever we have a shot that needs Planar Tracking, we simply drag the clip from AE and drop it into mocha and it opens instantly. We ended up migrating from mocha AE to full mocha Pro as we found all the added capabilities, such as the remove tool, to be invaluable to us. Just that one feature had a huge impact on my workflow and saved tons of time on clean up projects.”

“In one example (see before and after clip), we had a shadow before, to the right of the couple approaching. As you can see it, runs across the curb and then across a highly textured ground surface, so not the easiest thing to remove. In the second shot of the couple the shadow moves right up the brick wall at an angle, again not an easy fix.”

“With mocha Pro, I tracked the background planes beneath the shadow on the ground and then tracked the planes of the brick wall, then tracked the actual shadow and used the remove tool. The results were quite outstanding and would have taken considerably longer using traditional methods of removal, clean plates and painting.”

“Another scene in the series is shot inside an office with big windows throughout the background. The directors wanted a view from the windows of downtown Ottawa – every show we needed this view. So we turned to greenscreen and mocha Pro. mocha Pro is so powerful, all we had to do was track in the windows and now those windows are locked to this virtual outside world. For more realism, we even threw in some 3D animated birds to fly by the windows occasionally. Again, an example of massive time savings that allows us to focus on the creative and getting the job done quickly, on time and on budget!”

“When a tool saves you the kind of time like mocha Pro does for our team, it pays for itself in a matter of days. And especially for After Effects users, when you discover the power of mocha AE and the value you get from migrating to full mocha Pro, you wonder why you didn’t do it sooner!

And who knows, my love for coffee also inspired my company name and logo. Clearly mocha Pro just fits right in! Coincidence?”

ACE ups the ante with Quantel

Brussels-based film FX facility upgrades to Pablo Neo and adds Pablo PA to workflow

ACE, a specialist Belgian film-effects facility, has upgraded its Quantel iQ to full Pablo 2K specification with the Neo panel. It has also purchased Pablo PA, Quantel’s conform, preparation and workflow software.
“We were so impressed with the performance of V5 software that we decided to take our system one step further and go for the full Pablo suite,” said Stefan Rycken, ACE Managing Director. “There were several reasons for our choice. First, the speed and accuracy of today’s Quantel systems are unequalled for color grading and conforming in different formats. Second, our iQ was working overtime and so, what tipped the scales for us was being able to add Pablo PA into our workflow. This great software enables us to do basic technical work ‘off-line’, such as preparing titles or conforming, freeing up the Pablo to do what it does best: color grading. It’s like having two integrated post systems. Third, the Pablo PA’s soft-mount feature allows us to pre-grade content on a laptop during the shooting stage since the Pablo PA can read RAW formats such as Alexa, Red or Phantom files directly from the recording disk, without even downloading into the PC. The workflow advantages and the comfort for the director are incredible.”

ACE staff, including its in-house color grader Tom Mulder, have just completed training with Quantel support and are now working on a short film to get accustomed to the Pablo and prepare for a full-length feature in November. “We’ll be doing all the FX, color grading and conforming for The Loft, an American remake of a Belgian film directed by Erik van Looy. He did the original movie with us and is now doing the US version. It’s a fantastic first job for us on the Pablo, proving we can work to Hollywood standards,” Rycken concludes.

Martin Mulligan, Quantel Sales and Marketing Director, said, “By moving up to the Pablo, ACE has once again proven that a specialist facility in a relatively small market can leverage its business with our equipment. The fact that they’re now working on a feature for the US market is a fabulous step forward for them. We will be there to support them fully in this endeavour and in all their future developments.”

About ACE
Brussels-based ACE is one of Belgium’s leading film editing and effects facilities. It mainly provides services to independent film production companies. Its multilingual staff often work on European co-productions, providing high-end postproduction services at accessible prices. In recent years, ACE has worked on several feature films, including Rundskop (Bullhead) Belgium’s official entry for the Oscar for best Foreign Language FILM, Swooni, Adem (Oxygen), Loft and Ne te retourne pas, for which they did the morphing of Sophie Marceau as she turns into Monica Bellucci. “Not the worst job we’ve had to do,” comments Stefan Rycken, the facility’s Managing Director.

CET Universe Delivers New Tapeless Workflow And Archive Product Bundles at Createasphere

Avid-AJA; Matrox MXO2 Mini; and LTO-5 Media Back-up and Archive Solutions Complement Company’s Innovative Constellation™ Archive Management System


STUDIO CITY, CA – CET Universe, a leading provider of services, systems, and solutions for professional audio and video production, today announced a new series of product bundles for its production customers at Createasphere’s Entertainment Technology Expo at the Burbank Marriott. CET will demonstrate the product bundles today and tomorrow at the Expo, in Booth #207.

CET’s product bundles complement the company’s innovative Constellation™ VCM asset and storage management software suite, which is used by major facilities and corporations, including Universal Sports and Northwestern Mutual, among others. CET maintains a wide array of partnerships with leading vendors, including Adobe, AJA, Apple, Archion, ATTO, Avid, Blackmagic Design, Hewlett-Packard, Iridas, Panasonic, Promise, and QLogic, among many others.

The new product bundles will carry special prices at the Expo, including:


Option 1: AJA IO Express and AJA IO Express Portable HD/SD/I/O (Desktop or Laptop) with Avid MC 6.0 or Adobe Production Premium Suite for PC or Mac at $2,889.00

Option 2: AJA IO Express and AJA IO Express Portable HD/SD/I/O (Desktop or Laptop) with Avid Final Cut Cross Grade for $2,149.00

Option 3: AJA IO Express – AJA to Express Portable HD/SD I/O (Desktop or Laptop) for $1,609.99

Customers can upgrade Avid MC Pre 5.x and Xpress to version 5.5 with Kit and 3rd Party Apps.


Option 1: Matrox MXO2 Mini Max (Desktop or Laptop) with Avid MC 6.0 or Adobe Production Premium Suite (PC or Mac) for $2,815.00

Option 2: Matrox MXO2 Mini Max (Desktop or Laptop) with Avid Final Cut Cross Grade for $2,075.00

Option 3: Matrox MXO2 Mini Max (Desktop or Laptop) for $1,539.00

Customers can upgrade Avid MC Pre 5.x and Xpress to version 5.5 with Kit and 3rd Party Apps.


Constellation LTO-5 Media Backup/Archive Kit

Connects to Mac, Windows and Linux Workstations


* external LTO-5 Drive
* Constellation Software License
* SAS Card for computer
* Cable
* 1-Year Software/Hardware Warranty
* 1-Year Free Phone and On-Line Support

The bundle, with the Expo discount, is priced at $4,441.00.

Customers can add a Boland monitor (HDMI, DVI, Composite, Component, VGA 1080P display) for only $1,889.00.

“Our team has always sought to deliver the ideal solution for customers – whether on-set or in-suite – and our new product bundles exemplify our commitment to true best-of-breed products for their production needs,” said Steve Klein, CEO of CET Universe. “We have created a stellar team of solutions engineers, and as our business becomes increasingly complex, we are creating effective product bundles that complement our proprietary solutions.”


CET Universe is a leading developer of next-generation storage and asset management products for video professionals. The company develops, sells, and services an array of innovative file-based workflow systems for media & entertainment, corporate, and government and military accounts. Based in Studio City, California, the company’s web site is at
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EDITOR’S NOTE: If you would like a color photograph of Steve Klein, CEO of CET Universe, or product shots of CET product bundles, the Constellation system, please contact Chris Pfaff at 201-218-0262 or

HARMAN’s Studer Appoints Simon Roome as Technical Sales Manager

POTTERS BAR, United Kingdom— HARMAN’s Studer has appointed Simon Roome to the position of Technical Sales Manager. Based in Potters Bar and reporting directly to Karl Chapman, Simon’s primary task will be technical sales support for UK-based systems integrators and the UK broadcast market and will support Studer sales across the European region as required.

“I am very pleased to have someone of Simon’s technical ability join the Studer sales team,” said Adrian Curtis, Vice President of Sales, Soundcraft Studer. “Simon brings many years of experience with digital consoles and systems, having worked with the Soundcraft Vi6 rangesince its launch and more recently with all Studer consoles as our UK-based Customer Service specialist for the Swiss-based Studer team.”

“Having many years of experience supporting digital console systems, I am now looking forward to applying this knowledge to identify sales opportunities for Studer digital consoles and seeing the projects through to delivery,” Simon commented.

HARMAN ( designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,500 people across the Americas, Europe and Asia, and reported net sales of $4.0 billion for twelve months ending September 30, 2011.

Christie Projects for Electrosonic at Kuwait 360 Mall Family Entertainment Center

The 360 Mall’s Family Entertainment Center in Kuwait features an all-around immersive mall experience offering top-of-the-line rides and the latest video games and skill tests for the entire family.
Drawing on Christie projection systems, Electrosonic designed, supplied, installed and programmed extensive LED lighting, digital signage, video projection, special effects, audio and show control for what has become a go-to destination. The concept was created by Tamdeen Entertainment Company and designed by Concept i Design.
Helping to put the ‘fun’ into the ‘Infunity Zone,’ with its assortment of rides, is a Christie DS+750, 7500 ANSI lumens 1-chip DLP® SXGA+ projector. Working in combination with GestureTek gesture-controlled tracking technology, images are projected vertically down onto the floor, enabling children to interact with the content of popping balloons and swimming fish.
Elsewhere, the Freeze Club (with its North Pole motif) offers a unique venue for Kuwaiti teens with arcades, video games and simulators. An interactive video wall at the entrance features two Christie DHD700 1-chip DLP® HD projectors — again working with GestureTek cameras and tracking systems, and outputting 6500 ANSI lumens — allowing young guests to interact with the content, while low-lying fog is generated at the foot of the video wall. The DHD700 contains a unique, user-changeable, twin-color wheel system for high brightness and rich-color options, as well as a choice of six motorized HD lens.
Creating further impact in Infunity are 67 LED fixtures, which bathe the games area in light and generate excitement with color changes, while an entire wall of 18 displays forms an art installation in the middle of the zone’s large atrium. Infunity also features a 10 mm thick, 7.68 meter by 4.8 meter (25 feet 2 inches by 8 feet 9 inches) LED video wall, possibly the largest LED wall in Kuwait.
Electrosonic also injected the Freeze Club with 15 LCD digital signage systems to display advertising and information, while a low-resolution wall, boasting over 2,000 meters (6,562 feet) of LEDs, wraps around the entire room and displays fire, rain, graphics and abstract patterns. Enhanced by smoke effects, a laser system installed by Electrosonic recreates the Aurora Borealis on the domed ceiling.
The complex also incorporates a 20-lane Bowling Room (plus separate VIP lanes), which includes 3,500 individual strands of color-changing fibers in a nine-chandelier array. The overall installation incorporates an advanced audio solution, with central and local control racks and centrally located Medialon servers control digital signage throughout the complex.
Electrosonic’s work in the complex spanned 18 months with local labor and support provided by aDawliah.

Robust Alcorn McBride Digital Binloop HD Meets AV Needs of Kentucky Underground Coal Mine Tour

Portal 31 Mine Exhibition

Portal 31 Mine Exhibition

Alcorn McBride’s Digital Binloop HD multi-track video player went deep underground to service AV needs at the Portal 31 Mine Exhibition Tour in Lynch, Kentucky. The two-year old attraction shows visitors what it’s like to venture into an actual working coal mine, teaches them the history of mining in the community and outlines advances in the industry through the decades.

“It’s a remarkable site: The Mine set records for coal production in a 10-hour shift and was the industry leader in safety,” says Bob Ernspiker, managing partner of Louisville-based Communications Electronic Design, Inc., which designed the exhibition. “The mine was big in the war effort because the type of coal extracted was critical to steel production in World War II.”

The Portal 31 Tour presents the history of the Kentucky Coal Museum as it shuttles visitors through the mine on a narrow-gauge track. Eight stops take them from the opening of the mine in 1917 to its closure in 1960.

“Stop eight has a seamless three-screen projection on the mine walls,” Ernspiker explains. “The space is a big cavern with surround sound played in sync off the Digital Binloop HD; one Binloop channel is dedicated to each screen. With the lights off, it’s very dark and dramatic, and people get a really big kick out of it. It’s very cool.”

He notes that equipment must be robust to keep running in the hostile environment of an underground coal mine. “The Alcorn gear has performed flawlessly in a very abrasive environment with constant moisture and huge humidity shifts. We have a lot of problems keeping everything working despite equipment being housed in environmental enclosures. The mine is extremely hard on equipment, but the Binloops have never broken down.”

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit

A.C.T Lighting And Partners Claim Coveted Industry Awards

A.C.T Lighting, leading importer and distributor of lighting products, is proud to acknowledge seven prestigious awards bestowed to its partners, MA Lighting, Clay Paky and GDS.

At the 4th annual PLASA Rock Our World Awards, MA Lighting, manufacturers of the grandMA and grandMA2 lighting consoles, cinched the accolades for the 83rd Annual Academy Awards production, and for Disney World of Color. Clay Paky nailed it for the Sharpy moving head.

The live event industry-renowned Parnelli Awards afforded one of its Indispensible Technology “IT” awards to Clay Paky for its Sharpy line of luminaries.

Clay Paky was also cited with two LDI2011 awards, a booth award for Most Creative Use of Light, and a product award for the Alpha Spot QWO 800 moving light. Finally, GDS picked up an LDI2011 award for Best Green Product Award (sponsored by Showman Fabricators) for its ArcSystem house light.

“We fondly recognize our trophy-winning partners’ hard work, dedication to detail and outstanding conceptual product designs,” says A.C.T Lighting executive VP and COO Ben Saltzman. “We cherish our strong, productive relationships with them, and stand behind their continued efforts to bring to market durable, reliable lighting products that truly perform, time after time.”

About A.C.T Lighting

A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients.

For more information call 818-707-0884.


** Photo: Turner Studios’ Erinn Thorpe on left and Rick Perry **

Atlanta, GA – November 2011… Lawo, recognized globally as a leading manufacturer of digital audio networking and console systems for production, post production, broadcast, and related applications, is pleased to announce that Turner Studios, the broadcast production division of Turner Entertainment Group that provides turnkey services for film, video, and audio production for all of the Turner Entertainment Networks, has taken delivery of a second Lawo mc²90 production console. Combined with the facility’s expanded Lawo Nova 73 HD router for rights-management of shared router I/O resources with the company’s original mc²90 that resides in Audio Control Room 22 (ACR22), the new console and enhanced infrastructure are expected to dramatically improve Turner Studios’ operating efficiencies. more

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Telestream ScreenFlow Selected as Official BlogWorld Capture Tool

World’s largest social media conference uses Telestream ScreenFlow screencasting software for the second year in a row to capture sessions for playback in the BlogWorld online education library

Telestream, a leading provider of digital media tools and workflow solutions, today announced that its ScreenFlow screencasting software will be used for the second consecutive year to capture conference sessions at BlogWorld & New Media Expo 2011 which opens November 3 in Los Angeles, California. Event organizers will use ScreenFlow to capture, edit and then export presentations for viewing after the event in the BlogWorld online education library, called “BlogWorld Virtual Ticket.”

“We chose ScreenFlow because it is an affordable, easy-to-use solution for capturing educational content,” said Dave Cynkin, co-founder and CMO of BlogWorld & New Media Expo.

BlogWorld organizers will use ScreenFlow software on MacBook computers to capture more than 50 conference sessions on-site, including presentation decks and audio. After the event, easy-to-use ScreenFlow editing tools will allow organizers to quickly edit captured video and audio, add titles, intros and outros, and then export finished pieces to downloadable movies. Organizers plan to offer the sessions via the BlogWorld Virtual Ticket for a fee after the event.

“We are delighted that ScreenFlow was selected again this year as the official capture tool for BlogWorld 2011,” said Barbara DeHart, VP of marketing at Telestream. “ScreenFlow is an ideal online marketing tool for internet marketers, educators and bloggers, making it easy to capture educational content, edit and then export movies for publishing on websites or blogs.”

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees learn about content creation, distribution, monetization and social media marketing strategies, including step-by-step techniques and leading-edge tools from the most successful and influential bloggers, podcasters, vloggers, Web TV & radio broadcasters, social influencers, new media pros and online journalists. 

Telestream, who is also the maker of Flip4Mac, is exhibiting at the conference in booth 500 where its ScreenFlow screencasting software and Wirecast live webcasting software will be demonstrated. For more information about ScreenFlow and Wirecast, free trial downloads, or online purchase, visit:

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Related Topics: News |


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