Hollywood, CA, Dec. 1, 2011 — Popular talk show host Wendy Williams, San Francisco-based Prochilo Health, and NuContext Creative, an award winning, Hollywood-based entertainment marketing and production agency, have teamed up to produce a dramatic, national PSA spot which promotes “World Aids Day,” on behalf of The National Minority AIDS Council and Gilead Sciences, Inc. The PSA calls on all Americans to join the fight to help end HIV. Angela Guice, president, Nucontext Creative, made the announcement.
The spot, which now appears online at various social media sites, will make its broadcast TV debut December 1 on the Logo and BET cable channels, and also during “The Wendy Williams” syndicated TV show. The PSA will also appear on the giant CBS “Super Screen” located in Times Square.
To view this work, please see:
In the spot, a tuxedo-clad Wendy Williams, standing against a stark white background, states, “HIV Aids is not the same epidemic it was 30 years ago, but it’s far from over. You see even today, right here in the U.S., someone is infected with HIV every nine and a half minutes. Imagine the day when new HIV infections are a thing of the past.”
Placing her top hat on a table and waving a magic wand over it, Williams continues, “Listen, ending HIV is not magic. All of us have the basic tools to end the epidemic.” After a rabbit leaps from it, the hat morphs into a series of luggage pieces including a satchel, a gym bag, a purse, a doctor’s medical bag, and a backpack.
Williams continues, “Break the silence. Talk to family and friends, church, your community and co-workers. Be a role model. Take the 20 minutes it takes to get tested and encourage others to follow your lead. If you’re HIV negative, takes steps to stay negative. If you’re HIV positive, protect yourself and others. If you’re HIV positive, talk to your doctor about HIV treatment while you’re still feeling well. Get involved—with all of us fighting stigma and discrimination, we will turn the tide.”
At this point in the PSA, we see a series of couples—lovers, parents and children, doctors and patients, and friends—who declare “It’s within our grasp. We have the tools. It takes all of us. HIV ends with us.” Williams, then standing in front of this group of people concludes, “Because HIV ends with us.”
Regarding the PSA, Ann Prochilo, Principal with Prochilo Health, Inc., said, “After we crafted the concept, script and storyboard for this PSA, we were highly recommended by producers at both NBC and CBS to retain NuContext Creative to produce it. Angela and her team were terrific, a real pleasure to work with, and eager to help us promote this worthy cause. They presented a real spirit of collaboration, a willingness to delve deep into some controversial issues and brought a real creative flair to the piece. We’re just thrilled with the end result.”
Adds Angela Guice, “It’s hard to believe that in this day and age, AIDS is still a worldwide problem and continues to kill millions. For the first time in 30 years of the HIV/AIDS epidemic, powerful HIV prevention tools now exist that can change the course of the epidemic. At this exciting crossroads, even President Obama has pronounced that the question is not ‘Whether we know what to do. But whether we will do it.”
Guice continues, “We were honored to work with Wendy and Prochilo Health to help spread the message that even in 2011, people must keep an open dialogue going about this disease. People need to keep practicing safe sex, have frank discussions with their partners, doctors and families, and keep themselves informed, whether they are infected or not. Working together, we can all help to ensure that this deadly pandemic doesn’t continue to ravage innocent people around the globe.”
Angela Guice served as Supervising Producer for the PSA, with Brent Loefke as Director and Jessie Marcus as Producer. Ann Prochilo and Prochilo Health, Inc., served as Executive Producers.
ABOUT WORLD AIDS DAY:
World AIDS Day is held on December 1st each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV, and to commemorate people who have died. World AIDS Day was the first ever global health day and the first one was held in 1988. More than 90,000 people are currently living with HIV in the UK and globally an estimated 33.3 million people have HIV. More than 25 million people between 1981 and 2007 have died from the virus, making it one of the most destructive pandemics in history.
Today, many scientific advances have been made in HIV treatment, there are laws to protect people living with HIV and we understand so much more about the condition. But despite this, people do not know the facts about how to protect themselves and others from HIV, and stigma and discrimination remain a reality for many people living with HIV. World AIDS Day is important as it reminds the public and Government that HIV has not gone away – there is still a vital need to raise money, increase awareness, fight prejudice and improve education.
For more info: http://www.worldaidsday.org/about-world-aids-day.php
ABOUT PROCHILO HEALTH:
Prochilo Health is a San Francisco-based Health Care advocacy relations and communications firm with capabilities in New York, Washington, DC, and Miami. The firm specializes in creating relationship-based solutions proven effective in product development and brand marketing. For more info:
The National Minority AIDS Council (NMAC) builds leadership within communities of color to address challenges of HIV/AIDS. Since 1987, NMAC has advanced this mission through a variety of programs and services, including: a public policy education program, national and regional training conferences, a treatment and research program, numerous publications and a website: http://www.nmac.org/.
Today, NMAC is an association of AIDS service organizations providing valuable information to community-based organizations, hospitals, clinics and other groups assisting individuals and families affected by the AIDS epidemic. NMAC’s advocacy efforts are funded through private funders and donors only. Visit the agency online at http://www.nmac.org/
ABOUT GILEAD SCIENCES, INC.:
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need.
ABOUT NUCONTEXT CREATIVE:
Launched by noted producer Angela Guice in Hollywood in 2005, NuContext Creative, the winner of numerous entertainment and broadcasting industry awards and honors, specializes in the conception, production, and post production of advertising and promotional campaigns, including live action shoots, promos, upfront presentations, websites, and mobile delivery, for television networks, programs, and telefilms, theatrical film and home entertainment releases, and multi-media corporations and their products.
Major cable television networks and entertainment companies including THQ, Sony, NBC Universal, Oxygen, Lifetime, Lifetime Movie Network, USA Network, The Disney Channel, Syfy, Fuse, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and AMC Networks are counted among NuContext clients. Please see: http://www.nucontext.tv/