In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with.
To view the new, three-spot campaign, go here: http://bit.ly/AccompliceBon-Ton
Shot on location throughout Chicago amidst this past summer’s heat wave, Accomplice’s Guy Sagy directed a series of fashion models as they showcased the diversity of Bon-Ton’s fashions. According to the Director, who has shot commercial campaigns all over the world, the collaboration with Bon-Ton Creative Director Barb Pellegrino was incredibly important to the overall vision, as well as the partnership with the creative team at Laughlin Constable. “We had a lot of fun,” notes Sagy, “amidst really challenging conditions. We more