Editor Diego Panich Takes His Cues From Lenny Kravitz’s Cool Style + Hot New Track, ‘Rock Star City Life,’ To Create A Natural Pace For His Second Spot For The Clothier, Basement
The concept was simple: Create a commercial that makes the viewers feel like they have an all-access pass backstage at a Lenny Kravitz concert and are sharing the experience with his inner circle of friends in a world where music and fashion come together. Wild(child) Editorial editor, Diego Panich, set the pace of the spot, taking his cues from the Grammy-winning artist’s ‘chill’ demeanor, the natural ease of his gate, and his recently released track, ‘Rock Star City Life.’ Director Philip Adelman’s stunning 35mm black + white footage created the documentary-like feel of a spot that conveys the rocker’s signature style, personified by the Basement’s hip urban line of men’s clothes.
The :30 spot, entitled ‘BASEMENT/Rock Star City Life,’ opens with an aerial shot of Miami, that cuts to street level as the camera moves with the city’s traffic. The viewer rides along, following a black SUV with tinted windows more