CRASH+SUES Goes Off-Road With A High Octane Spot For Polaris That Showcases The Color Correction Expertise of SUE And Her New Digital Vision-Based Color Suite
CRASH+SUES colorist SUE demonstrated her expertise in the company’s new color suite with a rugged outdoors spot for Polaris Industries, the number one maker of ATVs and side-by-sides.
The vignette-style commercial showcases the “Breadth of Product” Polaris offers and highlights several models in the environments they were designed for. The spot opens with the company’s trail-dominating legend, the Sportsman XP 850, cutting through a path in the woods to join other Polaris off-road vehicles in a high-country clearing. Next, the voiceover spotlights the new Ranger 500 EFI, driving into a barn, busy with farm chores, that launches a new group of value-minded Polaris workhorses. It closes with hunters in camouflage driving a Ranger XP 800, the vehicle that heads up a new team of hard-working hunting machines. The tag line, “Polaris: Hardest working, smoothest riding,” brings home the commercial’s message.
“Breadth more





