Archive for July 29th, 2011

Screening Set for Createasphere Entertainment Technology Expo on September 20 & 21

Createasphere, a global community builder for the entertainment technology industry, presents the East Coast public debut of the Single Chip Camera Evaluation (SCCE) at this year’s Entertainment Technology Expo – the entertainment and media industry’s premier conference for previewing ground-breaking technology and learning about the latest trends in content creation. The fourth annual edition of Createasphere’s Entertainment Technology Expo NY runs September 20-21 at The New Yorker Hotel. The two-day event includes engaging panel discussions, informative seminars and a full exhibition focused on the intersection of creativity with the latest technology. A vibrant community resource, Createasphere also provides social and networking opportunities for the filmmakers, industry professionals, technical innovators, and experts attending this preeminent event.

The SCCE session takes place Tuesday, September 20, at 1:30 p.m. Emmy(r) and ASC-winning cinematographer Bob Primes, ASC (My more

Tweak Software’s RV, used by Industrial Light & Magic (ILM) as its image and sequence viewer of choice, helped the company streamline stereo 3D visual effects reviews on the summer blockbuster Transformers 3. RV enabled stereo dailies review, collaborative reviews between its Singapore and San Francisco studios, and remote stereo reviews by director Michael Bay in Los Angeles.

Nigel Sumner, ILM digital production supervisor said, “Transformers 3 was unique in that we were working with a wide array of media, both film and digital, spherical and anamorphic, with the final result being a checkerboard of native stereo and dimensionalized media. RV gave us the advantage of being able to review all of our imagery in a single application and in multiple locations simultaneously.”

Mike Morgan, ILM’s manager of media systems engineering added, “It was vital for us not just to play more