Archive for July 25th, 2011

Aliens abound in the new “Earth’s Treasure” spot for McDonald’s via agency Moroch directed by BRW USA’s Fred Raimondi with narrative enhancing music and sound design created by PrimalScream Music. It’s a visual effects-heavy homage to sci-fi blockbusters that deftly transitions tone from creature thriller to its surprise conclusion.

Feature film intensity informs each aspect of the commercial’s production, where every element unites to produce the ultimate film styled experience. Accordingly, the team assembled for the production has deep roots in features and advertising, from award-winning director Fred Raimondi to PrimalScream Music’s selected composer George Kallis whose talent for blending cinematic boldness with humor was ideal for the project’s tone. Raimondi tapped preeminent character designer Tully Summers (Avatar, Green Lantern, Tron) to help design the commercial’s alien stars. To add depth to these original characters, PrimalScream Music developed and recorded more

LOS ANGELES, JULY 25, 2011—With more than 35 years of experience in the industry, Lee White, owner of Lee White Photography, appreciates the confidence reliable equipment instils as he works on-set for his various projects. To power his cameras, whether on-location or during educational workshops, White’s go-to batteries are exclusively those from Anton/Bauer®, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries.

In addition to shooting advertising, corporate and editorial photography and short-form video for major advertising agencies, Fortune 500 corporations and magazines, White is a photography educator, teaching video production courses at Santa Monica College and leading the “Secrets of Video Production for Photographers” workshops around the country. During these full-day workshops, White shows how photographers can create video and photography in tandem, to help meet the increasing demands more

Central Presentations Ltd (CPL), West Midlands and Bristol UK based AV rental specialist has designed a new expedient sized “Fly Away” portable video PPU unit to service its smaller shows and events, and for situations where space is at a premium and the larger full sized Grass Valley PPUs would be over-specified and too large. more

Los Angeles, July 25, 2011 — LA-based Cristina Anderlini and her company GIRL FACTORY continue their role as one of the top promotional marketing companies behind the release of major video game titles. After the 2010 success of its “Iron Man 2” video game marketing campaign, Cristina and GIRL FACTORY re-teamed with Sega to Produce and Direct the behind the scene trailers for both their new “CAPTAIN AMERICA” and “THOR” video game releases.

The “CAPTAIN AMERICA” project took Cristina and her crew to Vancouver, Chicago and San Francisco, where she filmed the development process for both the Next Gen and Wii versions of the game. Chris Evans reprised his role as “The First Avenger” by voicing the role of “Captain America” for the game. “The Captain America: Super Soldier Trailer” premiered July 21, exclusively on Metacafe, garnering over 250,000 more

Award-winning post production house Company 3 completed work on the Beastie Boys‘ latest music video “Don’t Play No Game That I Can’t Win (featuring Santigold).” Billed as an “action adventure spectacular,” the video, directed by Spike Jonze, features the legendary hip-hop group as action figures in the middle of a performance when a ruthless band of assassins tries to kill them. The trio escapes via a zipline, commandeer a Jeep and lead the assassins on a wild chase where the group encounters everything from a submarine to a shark attack.

The initial concept of the video, which is an 80′s-style action movie, was the brainchild of MCA (Adam Yauch). Company 3 Colorist Tim Masick, who graded the Beasties’ recent short film, “Fight For Your Right (Revisited),” performed more