Archive for July, 2011

Single Chip Camera Evaluation (SCCE) Makes East Coast Public Debut


Screening Set for Createasphere Entertainment Technology Expo on September 20 & 21

Createasphere, a global community builder for the entertainment technology industry, presents the East Coast public debut of the Single Chip Camera Evaluation (SCCE) at this year’s Entertainment Technology Expo – the entertainment and media industry’s premier conference for previewing ground-breaking technology and learning about the latest trends in content creation. The fourth annual edition of Createasphere’s Entertainment Technology Expo NY runs September 20-21 at The New Yorker Hotel. The two-day event includes engaging panel discussions, informative seminars and a full exhibition focused on the intersection of creativity with the latest technology. A vibrant community resource, Createasphere also provides social and networking opportunities for the filmmakers, industry professionals, technical innovators, and experts attending this preeminent event.

The SCCE session takes place Tuesday, September 20, at 1:30 p.m. Emmy(r) and ASC-winning cinematographer Bob Primes, ASC (My more

Tweak’s RV Streamlines Stereo 3D VFX Collaboration and Reviews for Industrial Light & Magic on ‘Transformers: Dark of the Moon’


Tweak Software’s RV, used by Industrial Light & Magic (ILM) as its image and sequence viewer of choice, helped the company streamline stereo 3D visual effects reviews on the summer blockbuster Transformers 3. RV enabled stereo dailies review, collaborative reviews between its Singapore and San Francisco studios, and remote stereo reviews by director Michael Bay in Los Angeles.

Nigel Sumner, ILM digital production supervisor said, “Transformers 3 was unique in that we were working with a wide array of media, both film and digital, spherical and anamorphic, with the final result being a checkerboard of native stereo and dimensionalized media. RV gave us the advantage of being able to review all of our imagery in a single application and in multiple locations simultaneously.”

Mike Morgan, ILM’s manager of media systems engineering added, “It was vital for us not just to play more

Image Systems Announces 50 Customers for New Precision Panel


(London, UK) Image Systems, formerly Digital Vision, has today announced that it is shipping 50 Precision panels to customers around the world. Precision is the company’s next-generation integrated control surface for the Nucoda range of grading and mastering products.

Featuring five high-resolution touch screens Precision combines the latest technology with premium design, maximizing creativity with efficient and innovative navigation and a highly stylized look and feel. With the addition of touch screen operation alongside traditional controller elements, Precision offers features and functionality not available with any other generic or integrated grading panel.

Tony Osborne, Films@59 Colorist says, “The new Precision panel is a terrific asset to our post production process. The panel has facilitated quicker access to the color tools as well as finer control. The touch screen control significantly speeds the process of saving and recalling grades and more

SIGGRAPH 2011: Autodesk Software Powers Modern Production Pipelines

Connect With Autodesk Live in Vancouver or Virtually on AREA

SAN RAFAEL, Calif., July 28, 2011 — During SIGGRAPH 2011, Autodesk, Inc. will showcase its Digital Entertainment Creation (DEC) technology both in Vancouver (booth #429, West Building), and on AREA at Presentations by experts from Autodesk and industry leaders — including Pixar Animation Studios, Electronic Arts and Microsoft — will demonstrate how Autodesk’s modern pipeline solutions help artists create more believable characters, tell better stories and deliver more realistic results. Follow Autodesk at SIGGRAPH on Twitter at, hashtag ADSKSIGG, and on Facebook at

Autodesk would like to thank its strategic booth partners HP and NVIDIA, as well as its technology partner Fusion-io. Autodesk would also like to thank its strategic virtual event partners HP and NVIDIA.

Modern Pipeline Demonstrations & Presentations
At the Autodesk booth #429, Autodesk and a more

NewTek Releases LightWave™ 10.1 with New Stereoscopic Features and Interactive Production Workflow


Advancements deliver robust stereoscopic camera rig and VPR functionality, better import and export capabilities, new Skin Shader node, and more.

NewTek, a worldwide leader of 3D animation and video products, announced LightWave™ 10.1, the latest version of its Emmy® Award-winning 3D modeling, animation, visual effects and rendering software, is now available. With powerful advanced modeling and animation tools designed to integrate into any production pipeline, LightWave 10.1 offers a new off-axis stereoscopic camera rig option, improved Viewport Preview Renderer (VPR), advanced import and export capabilities, including MDD and integrated Autodesk® Geometry Cache support, a new Skin Shader node, and more. Artists count on the features of LightWave to deliver stunning results.


“We’re using LightWave 10.1 for everything—from lighting and shading, to working on material from other pieces of software, as well as just producing everything in it—from start to finish,” explains John F. K. Parenteau, managing producer more

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Jan Gleie Reveals the Miracle of Childbirth for Pampers


LOS ANGELES—Jan Gleie, represented in the U.S. by Madheart, has directed a new spot for Pampers and Saatchi & Saatchi, New York, celebrating the miracle of babies. ‘Every Little Miracle’ produced by Twin Film, Germany, presents images of mothers and newborns of every description—premature babies, unplanned babies and healthy babies; young moms and surrogate moms; children who have been adopted and children growing up in multi-cultural households. The point is simple, powerful and unmistakable: all births, and all children, are miraculous. Although the commercial includes few images of diapers, the connection between the life-affirming message and the Pampers brand is strong, and all the more so because it is understated. more

Manhattan Edit Workshop Alumni Land Topnotch Filmmaking and Editing Industry Positions

Six-week students take to the streets with concrete skills and a savvy approach to editing: From NBC Universal and BET to feature films, Mewshop alumni find great success in editing world


New York, New York – July 28, 2011Manhattan Edit Workshop (Mewshop), the cutting-edge authorized digital-training destination, prides itself on its unique and hands-on approach to teaching the art and craft of editing. From Mewshop’s signature Six-Week Intensive course on the art and technique of editing to their Artist-in-Residence Program, Mewshop students receive an advanced editing education like none other on the market. “I landed a job the day after I graduated from Manhattan Edit Workshop’s Six Week Intensive,” says Kevin Moore, Editor, Hybrid Films. “The class prepares you for working within a professional post-production environment, so when started working at Hybrid Films I had a strong understanding more

Genelec 8260A Tri-Amplified DSP Active Monitoring System Helps Seattle’s Fullsound Recording Take It Up Another Notch


— Genelec’s acclaimed proprietary GLM™ and AutoCal™ technology are the key to success for Fullsound’s control rooms, which feature challenging physical dimensions —

Seattle, Washington-based Fullsound Recording studio owner Jeff Herrmann has been a Genelec fan for 25 years, all the way back before the glory days of Seattle’s revolutionary grunge music scene, when he recorded artists including Dr. Grind, Sinister Minister and Grunt Truck. Today, Herrmann continues his tradition of Genelec monitoring with the installation of a new pair of Genelec 8260A Tri-Amplified DSP monitors in Fullsound Recording’s main control room. Flanking the studio’s Avid C|24 Pro Tools HD3 controller and Neve summing mixer, the new 8260A monitors will take the studio into the next generation of Seattle music. Currently, jazz, adult contemporary rock and worship records make up much of Fullsound Recording’s and Herrmann’s portfolio, including that of his wife, worship music more

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East Pleasant, EP*Vision Help Atmosphere Proximity Kick Off The Big Ad Gig

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Client: The Big Ad Gig
Spot Titles: Big Ad Gig 1950′s TV Spot, Big Ad Gig Internet Spot
Air Date: July 2011

Agency: Atmosphere Proximity
Chairman/CEO: Andreas Combuechen
Sr. ECD: Stewart Krull
CD: Tim McKee
ACD: Joel Bloom
Sr. Art Director(s): Tim Wolf, Rob Bigwood, Axel Gimenez
Art Director: Anna Lippert
Executive Director, Creative Technologies: David Moore
Exectuive Director, Mobile and Social Media: David Bear
Director, Communications: Michelle McCourt
Sr. Developer: Wonil Suh
Developer(s): Marissa Lere, Ken Shor
Agency Producer: Logan Clevenger

Production Co: East Pleasant Pictures (Big Ad Gig 1950′s TV Spot)
Director: Brad Hasse (Big Ad Gig 1950′s TV Spot)
DP: Clint more

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New Extra Long Range (ELR) KVM Extender from Gefen Delivers WUXGA Resolutions with USB Peripherals using Just One CAT-5 Cable up to 100 Meters

Digital connectivity solutions provider Gefen today announced that its DVI KVM ELR Extender (EXT-DVIKVM-ELR) is now shipping. Based on HDBaseT technology, Gefen’s ELR technology enables high resolution video in the DVI format to travel greater distances than ever before using a single CAT-5 cable.

With its ability to carry three USB 2.0 signals on the same CAT-5 cable alongside the DVI, the Gefen DVI KVM ELR Extender significantly reduces the amount of cables needed while increasing the length of extension to 330 feet (100m). At this distance, high resolution video is supported at resolutions up to 1920×1200 with a perfect signal delivery and zero signal drop-outs. USB data is sent at rates reaching up to 100 Mbps for a reliable, instantaneous delivery.

Installation is plug and play simple, requiring the connection of the computer to the sender unit. The receiver offers three USB outputs for keyboard/mouse, camera, hard more

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July 2011
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