Archive for June 2nd, 2011

VENICE, CA — On the heels of the dominant performance of two of their feature films at last month’s SXSW Film Festival, the six-year old production company Perfect Weekend — founded by former ICM agents Justin Moore-Lewy and Charlie Mason — has announced their arrival into the advertising/branded content production arena with a comprehensive global project for Reebok, helmed by director Peter Odiorne, that will break later this spring.

Additionally, the LA-based company Content Media has acquired the international rights to “96 Minutes,” which it plans to take to the Cannes International Film Festival next month.

”96 Minutes” — an edge-of-your-seat thriller about a day in the life of four young people caught up in a terrifying car jacking, produced by Perfect Weekend — was honored with a Breakthrough Performance award for its co-star Evan Ross. Its more

Brooklyn, NY – June 2nd, 2011 – Digital advertising agency Domani Studios just bolstered its client relations team by hiring Tom Padula as the new Client Solutions Manager. Tom will be applying his extensive experience in client relations and account management to leading Domani’s team in its competitive and strategic insights for new business proposals. He will be responsible for strategic account management and planning.

Prior to joining Domani Studios, Tom served as an Account Manager at interactive agencies Brand New World and Real Branding, where he led client relationships for brands such as Johnson & Johnson, EISAI Pharmaceuticals, the Interactive Advertising Bureau, Novo Nordisk, and STRATA, as well as assisting in the development of online platforms for entertainment-focused entrepreneurial ventures.

ABOUT DOMANI STUDIOS
Domani Studios, founded in 2001, is an award-winning digital marketing agency with offices in New York and Chicago. Born out of a passion for more

WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced that Northwestern University is using 25 JVC GD-463D10U 46-inch 3D LCD HD monitors to create a video wall display for visualization of detailed scientific data. The 5×5 video wall, which can provide presentations for up to 35 people, is located in the lobby of the Silverman Hall for Molecular Therapeutics and Diagnostics, which was built for the Chemistry of Life Processes Institute and opened last year.

Professor Tom Meade, director of the Center for Advanced Molecular Imaging (CAMI) research facility within the institute, said the video wall is an integral part of the center’s mission to acquire, visualize, and interpret data from magnetic resonance imaging (MRI), fluorescence and bioluminescence imaging, and other technologies within a single facility. He said the ability to display such large amounts more

Cine Gear 2011, Booth #109
FOR IMMEDIATE RELEASE

Companies to Demonstrate IRIDAS SpeedGrade NX Playing Back On-Set Stereo Dailies from ARRI ALEXA, Epic 5K and Phantom 3D Cameras on JMR Bluestor DigiLab Systems

Munich, DE (June 2, 2011) — IRIDAS (www.iridas.com) announced today new details of an innovative new on-set stereo daily system leveraging new features of SpeedGrade NX, and built on JMR Electronics (www.jmr.com) powerful new Bluestor DigiLab platform. During Cine Gear Expo 2011, IRIDAS, Video Equipment Rentals (www.verrents.com), and JMR Electronics will feature a new RAW playback and dailies processing system at Cine Gear Expo 2011 based on SpeedGrade NX, IRIDAS’ newest system for color and 3D depth grading, playback, conform, and review. Cine Gear Expo (www.cinegear.com) is being held at Paramount Studios this week on June 3 – 4, 2011. The system will be shown in VER’s booth #109 in more

Following an award-winning career in still photography, Aéro Film’s standout digital artist and director Indrani has transitioned to live-action directing recently, creating high-profile spots for the London Sunday Times, Carol’s Daughter, Ralph Lauren, Neiman Marcus, and Nothing But Nets. The transition came naturally to her, as she is known for collaborations with A-listers Jennifer Lopez, Beyonce, Lady Gaga, Anne Hathaway, Katie Holmes, Will Smith, Kanye West, and David Bowie, and high-profile campaigns for Lancome, L’Oreal, Hugo Boss, Nike, Pepsi, among others.

“Indrani has been shooting still photography with us for quite some time along with her creative partner Markus Klinko. Over the past year we have been building her motion reel to provide both mediums to clients,” noted Aéro NY EP Sara Eolin.

Aéro founder/EP Lance O’Connor added, “Her progress has been impressive as she’s shot alongside her still photo shoots and more

Sometimes, it’s not what’s in a name, but in what’s left out, and in the case of Breathe Editing – now known as ThinkBreatheLive – quite a bit was missing.

“When we opened 10 years ago, our messaging was all about offline editing, and even though we still sometimes did some production or helped out the music guys or worked with the writers and creatives to set the right tone for a spot, we never really told the wider world about what we were doing,” stated ThinkBreatheLive (TBL) EP Kenny Pedini. “Each year, our capabilities have grown across the production spectrum, but we were still officially just an edit house.”

So the studio set out to officially rebrand itself to better represent its full range of capabilities to an ever-changing advertising landscape. The rethinking process began four years ago, when a meeting more

Today, “The Super Civic Quest,” the most ambitious digital quest ever created, with 30 unique clues and 7 unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.

While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics-one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.

“We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch,” said Alicia Jones, social media strategist at American Honda more

Ever wonder what a superhero would look like if their powers allowed them to transform into a bottle of iced tea? Neither did we, but Absolute makes us wish we had in their latest spot for the launch of 100% Natural Lipton Iced Tea, a product of the Pepsi Lipton Partneship. In collaboration with DDB London and recurring partner Sonny London Productions Director Emil Moller (e-on, TFL, Bee TV), Absolute transforms a street-walking city girl into a living embodiment of Lipton tea’s three ingredients: water, tea leaves and sunshine.

“When Sonny London sought us out for this pitch, it was such an interesting challenge that we couldn’t turn it down,” noted Absolute EP Andrew Swepson. “We jumped in to help develop the treatment, and then, once DDB accepted our pitch, we remained fully engaged from R&D to final cut. This, our umpteenth collaboration with more

NYC-based Nice Shoes recently converted the new “Adventureland/Tasty Treasures Combo” Friskies spot from 2D to 3D, just in time to premiere during Pirates of the Caribbean: On Stranger Tides.

The spot conversion, for Avrett Free Ginsberg, was overseen by Nice Shoes’ VFX artists Rich Schreck and Russ Bigsby as well as senior producer Pat Portela. Originally animated in 2D by Passion Pictures, it features a cat in a real-world kitchen and a can of Friskies which emits a magical display of golden confetti. The cat then jumps through a magical looking glass and wanders through an animated wonderland that includes turkeys and cows and a ride on an animated fish-shaped boat.

“It’s actually a piggy-back spot,” Portela reports. “The first 30 seconds is from a Friskies spot called “Adventureland” that we’d already done the 2D to 3D conversion for. That was featured as more

Mobile Showcase of Wohler Products Will Visit 13 Countries in Three Months; Now Scheduling Product Demonstrations

SAN FRANCISCO — June 2, 2011 — Wohler Technologies today announced that its Euro Van, a showcase-on-wheels for the company’s state-of-the-art audio, video, data monitoring, and captioning solutions, has commenced on an inaugural tour throughout Europe. With the recent completion of engagements in both Germany and Denmark, the Euro Van is scheduled to visit 11 more countries over the next three months — culminating in its arrival at IBC2011 in Amsterdam this September. more