There Was an Effects Studio That Made a Great Shoe…

When the Canadian Real Estate Association decided to craft a spot portraying an old woman and her dozens of children living in a shoe-shaped home, they turned to Dashing to craft the colossal structure, inspired by the classic nursery rhyme about a matriarch raising her brood in a shoe. Working with MJZ/Radke Films Director Blue Source via Crispin Porter + Bogusky Toronto, Dashing created an unlikely and impressive building at the nexus of the real and fantastic.
Old Woman is narrated by its star, Carmela, a determined mother who rises at 6 a.m. each day to care for her enormous brood. As she dishes out breakfast, works the endless lines of laundry, leads calisthenics and band practice, and corrals her children onto the school bus, she boasts about how much easier her life has been since moving to her new home and how helpful more










