Archive for May 11th, 2011

Studio-Level Workflow Solutions & Service Division

Continues Growth In Hollywood & Burbank Locations

Los Angeles, CA – Computer systems integration company MelroseMAC is continuing to grow its Melrose Video Professionals (MVP) division, adding two new industry veterans to the team: Gary Carter, who has been brought on to expand MVP’s 3D workflow expertise and Kevin Sanders, who will function to widen MVP’s installation and design bandwidth.

MVP, which launched in June of 2010 with the mission of servicing studio-level film and television clientele, guided by Director of Business Development, Joel Epps, has continued to grow its staff, now numbering at 7 highly regarded members of the production & post community after the new additions of Carter and Sanders.

Kevin Sanders has been in the Entertainment Industry for over forty years and has spent over twenty-five of those years engineering innovative and cutting edge technology more

In keeping with its brash New York sensibility, SportsNet New York (SNY) is launching a new series of ads under the banner “More Sports. More Testosterone,” conceived by Ogilvy & Mather New York to promote the networks extensive coverage of the total New York sports scene.

This new campaign comes on the heels of the network’s award-winning campaign “NY NY Sports Sports” and touts SNY as the official TV home of the New York Mets, Jets and Big East Conference.

As SNY’s audience is predominantly men, the ads were created to target the male demographic with a provocative tone. The new campaign features a series of ads that depict the positive impact watching sports has on a man’s testosterone levels with one ad showcasing how it has a positive impact on a man’s libido and another on muscle development.

“We thought more

Nice Shoes has made a foray into re-branding with an in-store film and two spots for Timex that made their premier Baselworld 2011, the World Watch Jewelery Show in Switzerland. The New York-based creative post studio has been working direct-to-client over three months to help creatively reposition two of the watch giant’s brands, Nautica and Ecko Unlimited.

Each piece uses a mix of CG, motion graphics and live action to showcase the watches’ unique detailing and inner workings in a newly re-positioned context; Nautica retained its sporty lifestyle look but elevated with a sophisticated and timeless all-American feel, while Ecko Unlimited moved away from luxury glam to a sleek, hard-edged tech vibe.

“Our aim was to evoke a sophisticated and irreverent feeling,” says creative director Aron Baxter, who also directed the Unlimited spot. “It’s a little more mature than they had previously conceived. We had more

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Credits
Client: Seattle’s Best Coffee

Spots Title: The Brew-lanthropy Project-Chicago
Launch Date: April 2011

Agency: Creature
Group Creative Director: Steve Cullen
Copywriter: Julian Timberlake
Director of Broadcast Production: Dax Estorninos
Producer: Kaylin Fitzpatrick

Prod Company: Tool of North America
Director: Matt Ogens
DP: Charles Gruet
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Kelly Christensen

Editorial: Cosmo Street
Editor: Asako Ushio

Shoot Location: Seattle
About Tool
Bicoastal Tool of North America is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

More info: TRUST 646 452 3388 more

Profitability, New Services, Growth in Digital Television Put Company in Spotlight

(Burbank, CA) Testronic Labs – the recognized global leader in quality assurance services for film and television, games, websites, hardware, and software – is announcing strong results for the 2010 fiscal year and Q1 of 2011. Successful quarters in the second half of 2010 and the first quarter of 2011 showed marked year over year growth in both revenue and profits. Emerging from a period of slower earnings, the company has seen growth in all of its business lines and has experienced increased customer demand for its Film and Television Quality Assurance, 3D Testing, Games, and Digital TV Services.

Seth Hallen, who was appointed to the position of Chief Executive Officer in mid-2010 commented, “During a period of very challenging times throughout the global economy, Testronic Labs was able to hold its own during 2008 more

Falcon

A.C.T Lighting is proud to announce that it has become the exclusive North American distributor for all A&O/alpha one products. The announcement is timed to coincide with LIGHTFAIR 2011 in Philadelphia, PA where the company will display fixtures from the FALCON-Range in Booth 1008. A.C.T Lighting will offer the same client-centric service and support for the lighting manufacturer as it has been known for with its other product lines, including MA Lighting’s grandMA consoles.

Claus Spreyer, A&O Technology’s Executive Vice President states, “I have worked with Bob Gordon and his team at A.C.T Lighting for many years. Their knowledge of the market and dedication to customer service is legendary. Marco (Niedermeier, CEO of A&O Technology) and I are excited to invite them to join our team.”

“A&O/alpha one’s innovative range of xenon and LED more