Archive for April, 2011

Charlex, coming off of the success of short-film ShapeShifter, has turned out another gem in a fiftieth anniversary spot for COVERGIRL. The :30, starring Queen Latifah, sets the radiant starlet against a gold-curtained backdrop, strutting and dancing about. Close-ups and wide shots of Latifah are interspersed with sparkling shots of COVERGIRL’s LashBlast Volume Blasting Mascara, Outlast Lipcolor, and Clean Makeup products.

With instructions from the agency to create a Studio 54-inspired design theme that would mesh with H.S.I. Director Hype Williams’ on-set lighting/video walls and COVERGIRL’s golden 50-year anniversary, Charlex worked closely with all parties over a four-week period to enhance the production and create parts of the product shots. The studio created the LashBlast CG product in Maya, matched lighting and animation to the Outlast and Clean shots, did face and skin retouch on Queen Latifah in Flame, and added light more

In a major move to expand its influence, Tool – long known for its groundbreaking commercial advertising and, more recently, its interactive digital experiences – has brought on Rio Hernandez to fill the newly created role of Head of Feature Film and TV Development. Hernandez will tap her rich history as a development executive and agent to secure opportunities for Tool’s roster.

Hernandez is ideally suited for this new role: after 13 years collaborating with some of the most respected names in the entertainment industry, she brings with her a deep understanding of the business. As an agent at UTA, she played a dynamic role that ranged from representing writers and directors to signing key talent to servicing the agency’s existing client base. Prior to that, Hernandez spent two years working as a creative executive for producer Barry Mendel.

“This job is a more

LAS VEGAS, APRIL 11, 2011 – At this year’s 2011 NAB Show, TC Electronic (Booth SU10217) is exhibiting its precision loudness meter range, as well as a number of professional broadcasting processors that take broadcast audio to a new level. Be sure to attend the press conference being held at the company’s booth, at 3 p.m. on April 11.

Radar Meter – Loudness has never sounded so good!
TC Electronic has an impressive range of loudness metering solutions for professional broadcasters, and a key element in this range is the unique ‘Radar Meter’ that provides a standardized, precise and clear presentation of any audio signal. This meter comes standard with several TC Electronic broadcast units such as the rack-mountable, stereo loudness meter, LM2, and the brand new DB4 MKII and DB8 MKII broadcasting processors. For a more hands-on experience, the Radar Meter is an expansion option for more

Las Vegas, April 11, 2011 ― Globalstor Data Corporation, a premier OEM integrator of high-performance RAID, SAN and storage/video servers, is pleased to announce that its ExtremeStor-DI video storage and playback system will once again be powering Bluefish444’s (NAB Booth SL3809) powerful Epoch 2K Horizon video processing card demonstration at this year’s NAB show.

The demonstration will feature content generated by ASSIMILATE’s SCRATCH Data Process Solution and post-production software along with NVIDIA Quadro 6000 SDI by PNY professional graphics boards, and will showcase uncompressed 2K end-to-end capture, color grading and playback. NAB attendees will be able to witness firsthand the extraordinary processing power of the Bluefish444 Epoch 2K Horizon, complimented by the superb color-grading and DI content toolset of the SCRATCH software and the NVIDIA Quadro FX 6000 SDI graphics card. Bluefish444 will deploy the latest generation of Globalstor’s 10-drive more

Mcgarrybowen concepted the campaign. Identity Director Javier Blanco made the spots. That just left Absolute Lead VFX Artist Nathan Kane with the minor task of making the entire galaxy come alive behind the imaginations of a group of 10-year-olds. And did he ever. In a – surprise – colorful four-spot campaign for Crayola, Kane crafted the essential effects to help bring four new products to life.

Kane enhanced multiple shots in Galaxy, which introduces Crayola’s Glow Explosion Sand with a group of awestruck kids creating all manner of star-themed designs in a dark room. Kane added the glowing-galaxy effect, color corrected all the sand shots, and handled rig removal and cleanup where needed. He also composited shots of the talent with light interaction on their faces to create the authentic glow spill onto the kids and contact points.

Metallic Pop and Lock featured more

NAB 2011 – Las Vegas – April 11, 2011–Matrox® Video Products Group today announced Matrox MXO2 devices featuring the all-new Thunderbolt™ technology developed by Intel® and brought to market with collaboration from Apple. Thunderbolt technology is a high-speed I/O technology running at 10 gigabits per second that brings together high-speed data transfer and high-definition (HD) display on to a single cable. It is currently available on the Apple MacBook Pro line. The Matrox MXO2 devices provide broadcast-quality video and audio capture, monitoring, output, and H.264 encoding for use with leading editing and content creation applications.
“Our original vision for the Matrox MXO2 product line was to bring audio/video connectivity and encoding functionality outside the computer to provide video professionals with portable, future-proof solutions,� said Alberto Cieri, senior director of sales and marketing at Matrox. “Thunderbolt technology builds on that vision, giving our customers the ability to take advantage of more

jumP Editor Luis Moreno, in collaboration with tempesta Director Jean-Pierre Phillippot via Gotham, recently cut a four-spot campaign launching Maybelline New York’s new Fit Me line, which features 18 shades of foundation, powder, blush and concealer, each designed to blend perfectly with a unique complexion.

The spots each feature a different model perfectly made up in Fit Me products, striking her way through various facets of her everyday life as they have been expertly strung together by Moreno. Emily struts about the studio, rolls windows-down in a classic VW with her friends, and hangs in a coffee shop. Jessica shoots hoops, works in the dance studio, and goes on a crazy date. Kemp writes music and bikes down the city street. Lisalla hails a cab on the streets of Manhattan, hits the books, and cruises through parks with the New York skyline rising in the background. more

MudGuardâ„¢ Isolates Microphones from Noise Bleeds and External Overtones

LAS VEGAS, APRIL 11, 2011 – Auralex® Acoustics, Inc., the industry leader in innovative sound control solutions, will debut its MudGuard™ microphone isolator at the 2011 NAB Show (Booth SL8810). Auralex’s MudGuard is the newest member of the ISO Series family of products designed to help isolate monitors, amps, microphones and stands from hard surfaces and sound reflections.

“External noise bleed and overtones can turn a voiceover session into a sonic nightmare, which is why Auralex developed the MudGuard,� says Eric Smith, founder and president of Auralex Acoustics. “It is easy to use, portable and engineered for maximum effectiveness. Studiofoam® further prevents unwanted sound and other elements from leaking into a recording. It’s a great example of our continual efforts to design quality sound protection for our customers.�

The Auralex MudGuard, ideal for voiceover booths, radio applications, ENG trucks and on-set ADR (automated dialog replacement), features the company’s well-regarded Studiofoam sound-absorbing acoustical foam, which helps to reduce excessive room ambience and off-axis sound. It mounts easily to most microphone stands and clips and has an adjustable height. Included hardware allows the microphone to be moved closer to the MudGuard for a more controlled sound. More open sound can be achieved by moving the microphone away from the MudGuard.

About Auralex Acoustics, Inc.
Located in Indianapolis, Auralex Acoustics was founded in 1977 with a mission to provide top-performing acoustical treatment products at the best value. Since then, thousands of satisfied Auralex customers have experienced improved acoustics, expert advice and exceptional customer service. Auralex products enjoy widespread use among prominent artists, producers, engineers, corporations, celebrities and government agencies.

Auralex Acoustics has become the industry leader in innovative sound control solutions and continues to enjoy rapid growth through an international network of authorized dealers. Visit the Auralex Web site at www.auralex.com. Auralex can be reached via email at auralexinfo@auralex.com or by calling 1.800.959.3343.

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Crossroads Films has signed the talented Katie Bell for representation in the UK and the US. The director, who has worked with brands such as Muller, Unilever, Sagicor, KLM, Ribena, Procter & Gamble, B&Q, and Eurostar, has a reputation for natural and engaging pieces that mix stylish vignettes with confident performances. Outside of the commercial world, she has shot music videos for top talent over the years, cultivating a rich history in the promo realm.

“With her special blend of creativity and vision, Katie is a great fit for Crossroads,” noted Crossroads UK MD Carly Stone. “She has the varied resume and appetite for diverse experiences that have become a hallmark of our stable of directors. We look forward to focusing her exclusively on the commercial side of production as she signs with us full time.”

Bell’s work has earned wide more

LAS VEGAS–Sean McKee, Director of Restoration & New Technology at Point.360 Digital Film Labs, will be giving a technology preview of the soon-to-be released Visionaryâ„¢ Archive system in the FilmLight hospitality suite – the Paramount Room at the Renaissance Hotel. Demonstrations will be available all day April 11th and 12th, and by appointment on the 13th and 14th.
FilmLight announced the partnership at IBC 2010 to provide distribution of Point.360 Digital Film Labs’ (formerly IVC) revolutionary Visionary™ Archive technology to all countries outside of the United States. more