Archive for March 9th, 2011

NAB, Las Vegas – The 3D Film Factory’s will offer its popular 3D training seminar in Las Vegas during the 2011 NAB (National Association of Broadcasters) convention, April 9-14th. These successful, “hands-onâ€? workshops guide filmmakers thru the principles and art of stereoscopic 3D production, from inception, production, post and even exhibition.

Workshops are a full day and cover the following topics; principles of 3D digital filmmaking, camera selection, gen-lock issues, re-lighting for 3D, beam-splitter vs side-by-side rigs, rig calibration & prep, 3D shooting ratios demystified, gauging depth, pop & parallax, convergence, perfect picture alignment, professional 3D vs. amateur 3D, easy 3D post workflows, what 3D formats to exhibit and all the other details you need to know to create superior quality 3D entertainment.

Our 3D Training Workshops are geared for individuals preparing to shoot a 3D production, be it a commercial, short, documentary and/or feature film in more

In response to demand – the 3D Film Factory’s will offer its popular 3D training workshops in Las Vegas during the 2011 NAB (National Association of Broadcasters) convention (April 9-14th). These successful, “hands-onâ€? sessions guide filmmakers thru the principles and art of stereoscopic 3D production, from inception, production, post and even exhibition.

Workshops are a full day and cover the following topics; principles of 3D digital filmmaking, camera selection, gen-lock issues, re-lighting for 3D, beam-splitter vs side-by-side rigs, rig calibration & prep, 3D shooting ratios demystified, gauging depth, pop & parallax, convergence, perfect picture alignment, professional 3D vs. amateur 3D, easy 3D post workflows, what 3D formats to exhibit and all the other details you need to know to create superior quality 3D entertainment.

Our 3D Training Workshops are geared for individuals preparing to shoot a 3D production, be it a commercial, short, documentary and/or feature film more

Atlanta: Artistic Image, which garnered top honors at the Telly Awards for the design-driven Oscar packages they produced for TNT-LA in 2009 and 2010, recently completed three graphic packages for The 83rd Annual Academy Awards, entitled ‘Pre-Show,’ ‘Show’ and ’7 Days.’

The one-stop company tapped into its full roster of high-end services – from production to 3D modeling, animation, editing, compositing and color correction – to execute their complex concept, which took three-months to complete.

The Atlanta-based company’s collaborative team of multi-disciplined talent was tasked with the challenge of bringing a first-person, 3D feel to this year’s campaign, while still maintaining the classic ‘Oscar look’ that has become the show’s signature. Ed Dye, president of Artistic Image and director of post production + design, came up with an innovative concept inspired by the public’s on-going fascination with the celebrity-studded awards show.

“The Academy Awards is an exclusive event that only stars and notable filmmakers have more

WOODBURY, NEW YORK – The City of Fort Collins—the largest city in Larimer County, Colorado—acquired nine Hitachi DK-Z50 multi-format HDTV high-performance special applications cameras as well as Hitachi PT-101 camera control systems (with integrated Eagle pan/tilt capability).

All nine cameras are dedicated to local HD programming for City Cable 14. City Cable 14 acquired the Hitachi DK-Z50 cameras in two orders—handled by Hitachi dealer RIA Corporation in Colorado Springs, CO—with five installed in November 2010 and four in January 2011. The camera systems, which replaced older Hitachi analog cameras, were purchased as part of City Cable 14’s gradual migration to full HDTV production.

“We’ve been long-time Hitachi customers,� said Carson Hamlin, Cable TV Manager, City of Fort Collins, CO. “We choose our cameras based on reliability, picture quality, price, and ease of use. The combination of more

Noted fashion studios adds high-end colour grading via Baselight as it extends its support for motion.

LONDON— Spring Studios, one of Europe’s premiere photographic studios, has purchased a Baselight colour grading system from FilmLight as part of its ongoing diversification into motion imagery.
Located in Kentish Town, Spring Studios is a Mecca for fashion shoots, providing stages, casting facilities and related photographic services for such brands as Giorgio Armani, Benetton, Chanel and Vogue. Recently, as many of the top photographers who use its studios have segued into motion imagery, Spring has supported them by adding such services as digital camera rentals, DIT technicians and editorial. The studios’ new Baselight extends that support to high end colour grading. more

LONDON – March 9, 2011 – Lightmap Ltd., makers of HDR Light Studio, and Next Limit Technologies, creators of Maxwell Render, are excited to announce HDR Light Studio Live for Maxwell Render, a new plugin that provides users with a totally new approach to lighting objects. This software will aid the visualization process for jewelry, product and automotive designers by adding interactive real-time lighting, reflection design and HDRI environment augmentation within Maxwell Studio.

HDR Light Studio Live is designed specifically for HDRI lighting design and enables the replication of a studio photography experience. Containing over 100 pictures lights, the plugin includes a wide range of studio light source captures for added realism and provides the perfect solution to replace product photography of consumer goods, jewelry and cars.

“HDR Light Studio’s real-time integration within Maxwell has freed me from the constraints of test rendering and I am more

NEW YORK—PostWorks, New York, (www.pwny.com) the city’s most comprehensive provider of post production services for film, television and advertising media, has hired Bill Topazio as Vice President of Engineering. Topazio brings more than 20 years of experience as a post production engineer, most recently as a senior member of the engineering team for Ascent Media’s Company 3 and Method facilities in New York. more

A.C.T Lighting will be exhibiting Wireless Solution’s W-DMX G4 in Booth #230 at the USITT Stage Expo 2011 held March 10-12 at the Charlotte Convention Center in North Carolina. Wireless Solution Sweden AB is the world’s leading manufacturer of wireless lighting control equipment with over 60,000 units sold worldwide and over 35 OEM partners; A.C.T Lighting distributes W-DMX in North America.

Wireless Solution’s W-DMX range of products is the consistent choice of top professionals in the lighting industry. It is the only company to offer dual-band 2.4 and 5.8GHz with legally licensed RDM and adaptive frequency hopping in both OEM single PCB or Standard Tranceivers with FLEX function to change a unit to be both transmitter and receiver. The W-DMX G4 BlackBox F-1 comes standard with RDM. All F-Models are both transmitters and receivers and offer a full FLEX with optional anything in/anything out (for example: DMX in, Art-Net more

A.C.T Lighting will be exhibiting Wireless Solution’s W-DMX G4 in Booth #230 at the USITT Stage Expo 2011 held March 10-12 at the Charlotte Convention Center in North Carolina. Wireless Solution Sweden AB is the world’s leading manufacturer of wireless lighting control equipment with over 60,000 units sold worldwide and over 35 OEM partners; A.C.T Lighting distributes W-DMX in North America.

Wireless Solution’s W-DMX range of products is the consistent choice of top professionals in the lighting industry. It is the only company to offer dual-band 2.4 and 5.8GHz with legally licensed RDM and adaptive frequency hopping in both OEM single PCB or Standard Tranceivers with FLEX function to change a unit to be both transmitter and receiver. The W-DMX G4 BlackBox F-1 comes standard with RDM. All F-Models are both transmitters and receivers and offer a full FLEX with optional anything in/anything out (for example: DMX in, Art-Net more

Autodesk Celebrates Digital Artists Behind Most-Acclaimed Movies of the Year

The remarkable transformations of cityscapes in “Inception� were achieved with the help of visual effects software from Autodesk, Inc. (NASDAQ: ADSK), marking the 16th consecutive year that Autodesk Digital Entertainment Creation tools were used on a Best Visual Effects Oscar–winning movie.

“We’re thrilled to see a win for ‘Inception,’ and for long-time Autodesk customer Double Negative,� said Marc Petit, senior vice president, Autodesk Media & Entertainment. “The Double Negative team did an incredible job, transporting the audience into the dreams of the film’s main characters with groundbreaking visual effects work that seamlessly integrated digital elements with the special effects and live-action footage.�

Achievement in Visual Effects

“Inception� — Oscar Winner
In “Inception,� Double Negative, the sole visual effects house and British Academy of Film and Television Arts (BAFTA) winner, helped create an unforgettable more