Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, will unveil Version 7.0 of its software at the 2011 NAB Show, which runs April 11-14 at the Las Vegas Convention Center in Las Vegas, Nev. (Booth N3421). Broadway 7.0 features significant enhancements including a newly engineered Deal Management Cockpit, as well as Broadway IQ, a module that leverages real-time operational data to help improve advertising yields.
“Broadway already delivers the only proven end-to-end platform for managing a cable network’s advertising business,� explained John Sorensen, president of Broadway Systems. “Version 7.0 builds upon this foundation to help our customers further improve their advertising yields, operating efficiencies, and cross-platform management.�
With its intuitive, configurable interface, Broadway’s newly engineered Deal Management Cockpit helps cable networks easily manage deal complexities. From a single screen, users get a “360-degree view� of all deal-related information, so it’s more