Archive for February, 2011

FDA Greenlights KODAK Laser Projection Technology

ROCHESTER, N.Y., February 24, 2011 – The FDA (Food and Drug Administration) has approved a variance that allows for the sale of KODAK Laser Projector Systems using KODAK Laser Projection Technology to cinema exhibitors without the need for individual site or show operator variances. This is an important step forward in delivering brighter 2D and 3D images that provide higher dynamic range and a wider color gamut to theaters.

“The FDA approval brings KODAK Laser Projection Technology significantly closer to the marketplace and validates the work we’ve done to ensure that this technology is safe and dependable,� says Les Moore, Kodak’s chief operating officer for Digital Cinema. “In addition to allowing the sale of KODAK Laser Projector Systems using KODAK Laser Projection Technology, the FDA variance serves as a template to be followed by manufacturers that we license to incorporate this new laser technology.�

Typically, digital projection systems using high power lasers fall under the definition of a “demonstration laser� and must follow existing regulations for conventional laser projectors, such as those used in laser light show displays. Kodak has been working in conjunction with laser safety consultants and the FDA to address potential safety issues. The unique optical design of KODAK Laser Projection Technology manages the projector output so that it can be considered to be similar to conventional Xenon projection systems. The FDA variance allows the sale of KODAK Laser Projector Systems with KODAK Laser Projection Technology and theater/show configurations incorporating them. more

Dashing Ships FedEx Spot with Great VFX

Dashing recently showcased their diversity and nimble nature in a spot for FedEx, shot by Director Tim Godsall out of BBDO Toronto.

Change stars an effortlessly competent business executive/surgeon/tattoo artist/chess master/sculptor who orders one of his office drones to use FedEx for a non-urgent shipment. When the assistant second-guesses his boss, explaining his belief that FedEx is only good for urgent shipping needs, he is met with a stern explanation that it’s possible be good at many things.

Dashing complemented Godsall’s work with a variety of seamless effects: creating a real, physics-based trajectory for a golf ball landing perfectly in a tiny target; using a similar process to create plaster chipping off a sculpture; perfecting the design and position of a tattoo on the man’s back so it looked as if it was being inked by his own hand, matching the subtle more

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jumP Continues to Elevate with Imgrund Signing

Following the addition of Damon Webster as its new EP, jumP LA is pleased to announce the hiring of another top talent: Mark Imgrund. A versatile pro who can edit commercials, music videos, emerging media content, and long-form projects with equal dexterity, Imgrund arrives at jumP with a strong background in music and photography.

Imgrund’s diverse body of work includes documentary-style spots, comedy and VFX. He has collaborated with a slew of top-notch talent – including photographer Dewey Nicks, Hoop Dreams filmmakers Peter Gilbert and Steve James, Roman Coppola, Lance Kelleher, Rob Bindler, Ray Dillman, visual artist Doug Aitken, Superfad, Brand New School, Stacy Peralta, and Academy Award-winners Barbara Kopple, Jessica Yu and Errol Morris – on his way to amassing an impressive commercial portfolio. His credits include Target, BMW, Nokia, Honda, Citibank, Samsung, Quiksilver, New Balance, Ford, Energizer, SBC, Microsoft, DirecTV, Merrill Lynch and more

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Nice Shoes and JLo Collaborate on Good Hit

Building upon a longstanding relationship with Hello! Director Alex Moors, Nice Shoes recently handled all color grading and VFX on Jennifer Lopez’s latest video, Good Hit. VFX Artist Rich Schreck led the beauty retouching team, while Colorist Gene Curley handled color grading.

The video is an alternately sultry and playful single starring Lopez and a cast of dancers strutting about a school building. Lopez leads her entourage through a series of bold dances, including an extended routine in which they’re brandishing wireless hairdryers while bouncing on and off of stepstools, blowing their hair into amazing high-swirling poofs.

Moors shot the footage in one location with two sets but sought a consistent look throughout, allowing Nice Shoes to apply the look of one shot to the rest, adjusting contrast to match. They also readjusted windows based upon how she moved through each shot. more

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AJA Ki Pro Powers Vans Triple Crown Surf Competition Broadcast for Web, Mobile and TV

aja-truck1.jpgWindowseat Pictures produces surfing content for web and mobile in realtime; Edited highlights airing on FUEL TV between February and April 2011

For the past seven years, youth lifestyle production company Windowseat Pictures has been the official broadcast partner of the Vans Triple Crown of Surfing—the Super bowl for pro surfers that takes place annually in Hawaii, on Oahu’s North Shore. This year, Windowseat Pictures’ tapeless production workflow was streamlined with heavy use of AJA’s Ki Pro portable tapeless recorder and Io HD video I/O device.

We oversaw a crew of over 60 people who directed, produced, shot, created graphics packages and edited surfing and lifestyle segments from the six-week long competition. Much of the material was produced live for web and mobile, and as edited programming for Time Warner Cable on more

Vermont Public Television Selects Four Hitachi SK-HD1000 HDTV Cameras for Hi-Def Studio Production Upgrade

WOODBURY, NEW YORK – Vermont Public Television (VPT)— Vermont’s statewide PBS network —purchased four new Hitachi SK-HD1000 digital HDTV studio cameras as part of an extensive HDTV production upgrade at its Colchester, VT broadcast television facility.

“We chose the Hitachi SK-HD1000 after a year of exhaustive, comparative research and testing of all major HDTV studio cameras on the market,� said Joseph Tymecki, CPBE, Chief Technology Officer, Vermont Public Television. “Since the cameras replaced four older analog studio cameras that’d been in service for nearly 20 years, we wanted to be sure we were ordering studio cameras that would serve us well into the future. We feel that these Hitachi cameras are the perfect fit for our facility.�


“The picture quality is just stunning,� added Tymecki. “After we first put them on the air to cover the inauguration of more

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Audio Industry Leaders Gather for the Fourth Annual GRAMMY® Week Gala
at The Village Recording Studios in Los Angeles, Honoring T Bone Burnett and CelebratingThe Recording Academy® Producers & Engineers Wing®’s 10th Anniversary

shaken post

SANTA MONICA, Calif. (Feb. 24, 2011) — On Wednesday, Feb. 9, 2011, The Recording Academy® Producers & Engineers Wing® kicked off GRAMMY® Week with its 10th anniversary celebration event titled “Shaken Rattled & Rolled” honoring legendary producer T Bone Burnett for his commitment to excellence and ongoing support for the art and craft of recorded music. GRAMMY-winning artists Elton John and Leon Russell served as honorary event co-chairs for the event, held at The Village Recording Studios in Los Angeles. GRAMMY Week culminated with the 53rd Annual GRAMMY Awards® on Sunday, Feb. 13, 2011, airing live on the CBS Television Network.

The event was held with the support of more

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MaxMedia Conceptualizes and Creates Integrated Marketing Campaign for SkyCaddie’s Newest Product: The SGX

skycaddie.jpg ATLANTA, GA – February 28, 2011 – Further building Atlanta-based MaxMedia’s portfolio featuring dynamic, multiplatform advertising campaigns, the digital advertising and creative agency today announced it completed another integrated marketing campaign – this time for SkyCaddie’s newest high-end golfing product, the SGX.

The SGX, targeted at a more exclusive demographic of golf-playing regulars, is a highly accurate and advanced device that uses a ground-verified mapping system to navigate users through a golfing course. To reach their target market and cement the SGX’s high-end brand image, MaxMedia and Nelson Creative strategized and created an integrated marketing campaign including traditional and non-traditional components.

Using the device’s graphic display as a creative departure point, the agency created stunning imagery of a 3D waterfall and course as the end tag for the TV commercial, making it appear as though a real golfing course has been more

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PhotoPresenter Gets Social with Facebook Integration


Easily create dynamic slideshow presentations of photos pulled straight from any Facebook account

Puchheim, Germany – February 28, 2011 – Boinx Software today announces the availability of PhotoPresenter 4.1, the company’s award-winning template-based photo viewer, at the Mac App Store. Riding along the current of social media trends, PhotoPresenter 4.1 integrates with Facebook for complete access to photo albums, as well as Facebook friends’ shared albums. Facebook albums instantly appear in the PhotoPresenter interface for easy access and quick compilation of photo slideshows. Once your slideshows are complete, a brand new export to iPad feature allows you to share your finished work with friends and family on a sleek presentation platform.

PhotoPresenter also integrates with all iApps on the Mac platform, including iTunes®, iDVD®, iWeb™, iPhoto®, Photo Booth® and Aperture®. Flickr users are also able to access photos from their more

Scharff Weisberg Fills Lighting, Audio and Video Needs for Big Apple Circus’s New Multipurpose Entrance Tent

Big Apple Circus

Big Apple Circus

For the Big Apple Circus’s recent “Dance On!” show under the Big Top, Scharff Weisberg provided lighting, audio and video equipment for a new, multipurpose entrance tent in Lincoln Center Plaza’s Damrosch Park.

David Rockwell of Rockwell and Associates designed the entrance tent that “exponentially increased our front of house space,” says Scott O’Donnell, vice president and general manager of the Big Apple Circus. To maximize the new space the circus “looked to Scharff Weisberg to make it a fun and functional area. We’ve had a long association with Scharff Weisberg – they know us and what we do as an organization. We don’t just come to town with a show, we bring our venue with us and create everything from the ground up. Scharff Weisberg understands our needs and gives more


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February 2011
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