Archive for January 25th, 2011

Lighting Technology Projects (LTP) has completed the installation of a striking media wall feature which has integrated solid state lighting and forms a visual centrepiece in the foyer of the new 11 storey building at 110 Fetter Lane (a site formally known as Rolls & Arnold House) in the heart of Farringdon in the City of London.
The space is currently taken up by the Royal Courts of Justice housing an extension to its 120-year-old Victorian gothic building on The Strand and a leading offshore bank.
Working for clients Delancey, the main contractor and installer for the construction project, LTP was brought in to provide specialist AV and integration services for both the video wall and a surrounding scenic lighting ‘frame’ which is prominent in the reception area.
LTP specified Philips SSL Flex MX nodes, complete with frosted shallow lenses to back light more

OptiTrack’s GEARS golf performance measurement system enables golf professionals, club shops, sporting goods stores and researchers to precisely and instantly track their body, club and ball motion in full 3D for swing analysis and custom fittings.

Fulfilling the need for 3D, real-time swing analysis for retail, instruction and research & development, NaturalPoint® is introducing the new GEARS golf performance measurement system – built on the OptiTrack™ motion capture platform.

Utilizing NaturalPoint’s OptiTrack cameras and software, GEARS combines the engineering-grade precision of optical tracking with a strong emphasis on an intuitive user interface – a combination that has made OptiTrack popular for applications ranging from biomechanical and scientific motion research, to film and game production.

The GEARS tracking module measures body, club and ball motion with real-time visual feedback. “We’re offering a level of empirical swing analysis that the golf industry has never had access to before. GEARS measures hundreds of data points per second, including detailed 3D information like impact location, club head speed, shaft deflection, loft, lie, shoulder angle, spine angle and much more,� said Jim Richardson, NaturalPoint co-founder and lead engineer more

Millburn, New Jersey – T-VIPS, a global leader in professional video transport solutions for contribution, distribution and Digital Terrestrial Television today announced that PBS member station WNET selected the T-VIPS TVG420 ASI to IP Gateway solution to transmit the stations’ locally produced programming over an IP network to the PBS Network Operations Center, in Alexandria, VA. WNET/Thirteen in New York, NY is a leading producer of programming for the PBS Network. PBS, the nation’s premiere public broadcasting network, broadcasts four HDTV and eight SDTV services to its network of over 360 member TV stations.

After encoding the HD video to a 30 Megabit MPEG-2 ASI transport stream, WNET uses the T-VIPS TVG420 ASI to IP Gateway to move the compressed digital video over a high-performance OC 3 IP network to PBS’ network operations center in Alexandria for HDTV broadcast nationwide. At more

Blind recently launched a concept-to-completion thrill ride of a trailer announcing THQ, Inc.’s new MX vs ATV Alive videogame. The expert crew at Blind handled all production, editorial, post, and oversaw the sound design on the direct-to-client project.

Inspired by classic Hollywood chase sequences, MX vs ATV Alive Announce is a thrilling, :60 ride through a stylized Motocross race course. From the throttle-twisting, gear-adjusting starting line to the ramp-jumping, airborne finale, the spot follows a pack of adrenaline-fueled riders as they tussle through the spiraling, bumpy course, knocking one another off one by one until a lone hero – Supercross champion James Stewart – remains as the victor.

Drawing from work-in-progress box art and website design concepts, Blind created the trailer’s distinctive look. “Even though the final piece is very stylized, we had a mandate from THQ to maintain a foundation of Motocross authenticity,” more

LOS ANGELES, CA – January 25, 2011 – B-Reel Films announced today the signing of Director Nick Piper for exclusive representation. Based in Los Angeles, Piper is currently completing a GMC Chevrolet campaign via B-Reel Films: two of the eight spots he’s lensing for GMC convey a spontaneous, humanistic angle while the other six show Piper’s trademark slo-mo, testosterone-infused metal visual concepts (Piper is particularly renowned for his automotive reel, where he frequently combines VFX with epic, rugged-looking vehicle photography).

Recently, Piper was inspired by a bizarre idea for a quirky short film about a character who wakes up one morning to find he’s floating on the ceiling. The film is called Helium Man and has already screened in L.A.; it will be at film festivals in Austin, Atlanta and New York this Spring 2011. http://www.youtube.com/watch?v=lkplV52rVvg Piper spent more than 1000 hours of time on the Flame to more

Sorenson Media’s New Sorenson Squeeze 7 Accelerates Video Encoding Performance, Saves Time, Streamlines Workflows

• New Version Leveraging NVIDIA® CUDA™ Architecture Adds GPU Acceleration to Online Video’s Gold-Standard Encoding Application to Significantly Speed Up Encoding Process Times by up to 3X
• Sorenson Squeeze 7 Transforms Adaptive Bitrate Encoding from a Time-Consuming Nuisance to an Easy, Intuitive Experience
• Upgrade Also Expands and Improves Video and Audio Format Input and Output Support, Including the Addition of MPEG Transport Streams, WebM and Ogg more

This Wednesday, Jan. 26 at 1pm, three top voices in app development will host The Application of the App, a free interactive conversation about the latest in effective app developments for smartphones and tablets. The live-streaming panel will include ClickFire Creative Director Nick Agderian, ClickFire Interactive Producer Matt DeSimone, and Brisk Mobile Founder Gary Toste discussing the game-changing effects of the tablet and the challenges and opportunities brands face in identifying the app that best reaches their target audience. Moderating the live event will be Y&R Senior Content Producer Nik Traxler.

“Tablet and mobile apps are in a very similar position to the World Wide Web in the mid-90s,” noted Click President Peter Corbett. “Everyone knows they need to have a presence in the new medium, but exactly what that presence is and how to leverage it can feel unclear. On Wednesday, we’ll present some of more

Matrox Convert DVI Plus

Matrox Video Products Group today announced Matrox Convert DVI Plus, an SD/HD SDI scan converter with high-end features priced at just $1495 US. Matrox Convert DVI Plus lets broadcasters easily and economically take the computer-based content that is quickly becoming a key part of the nightly news to air. It’s ideal for creating broadcast video from computer applications such as Skype, YouTube, Google Earth, video games, and web browser sessions, as well as citizen journalists’ mobile phone videos. Matrox Convert DVI Plus is also the perfect appliances to drive projectors and large displays at live events and in houses of worship.

HD-SDI Scan Converter with Genlock and Region-of-Interest Support

more

Signs ZanderFerreira as East Coast rep, Asprodites Reps for the Southeast.

LOS ANGELES— Bully Pictures, whose production volume reached a new high last year, is expanding in anticipation of further growth. The company has hired an additional executive producer, assembled a new sales team and moved into new headquarters on Los Angeles’ Westside. more

Red-hot developer brings its flagship synchronization magic to the Avid community

Vancouver, British Columbia – Singular Software™, developer of workflow automation applications for digital media, has announced that its flagship product PluralEyes® has expanded its support for non-linear editing applications to include Avid® Media Composer® software. PluralEyes dramatically accelerates the workflow for multi-camera, multi-take and dual-system audio productions by analyzing audio information and automatically synchronizing audio and video clips. In addition to Media Composer, PluralEyes also supports NewsCutter® software.

“Singular Software is pleased to add Media Composer to our growing list of supported applications,� says Bruce Sharpe, CEO, Singular Software. “We’ve heard feedback from many editors on how PluralEyes has become the key component for managing their DSLR and multi-camera workflows. We look forward to bringing these same benefits to the Avid editing community.�

About PluralEyes
A fan favorite among video producers of all skill more