Kodak is offering a 50-percent discount to Sundance Institute Fellows on any Kodak camera negative or reversal stock as part of their ongoing efforts to support the next generation of filmmakers. All Sundance Lab Screenwriting, Directing or Producing Fellow alumni who are beginning principal photography on their Lab project are eligible. The offer extends through 2011.

“We’re thrilled to collaborate with Kodak on this new discount and support an even greater number of our filmmakers,� says Sundance Institute Producer in Residence Anne Lai. “We often see filmmakers struggle to not only get their films off the ground, but also make difficult choices on what best supports their creative vision in the face of challenging budgets. This discount will go a long way in helping them.�

“We are honored to be working with the Sundance Institute and their prestigious, world-renowned Lab programs and alumni,� says Lauren Lung, general manager of the Americas for Kodak’s Entertainment Imaging Division. “The Sundance Institute is dedicated to fostering talent and unique stories, and film is aesthetically unmatched by any capture medium, providing filmmakers the creative freedom to experiment and cultivate their ideas. We look forward to seeing what the next generation has to offer.�

Furthermore, with Kodak film, comes Kodak support. Company representatives will also be available to consult with Fellows regarding stock choice, format, etc., as they choose the best medium for getting their vision from script to screen.

Filmmakers selected for Sundance Institute’s Feature Film Labs participate with what is often their first or second feature film. The Lab marks the beginning of their journey with Sundance continuing with creative and strategic support through completion of the film.

Over its 30 year history, Sundance Institute’s Feature Film Program has supported an extensive list of award-winning independent films including Cherien Dabis’ Amreeka, Cary Fukunaga’s Sin Nombre, Ryan Fleck and Anna Boden’s Half Nelson, Paul Thomas Anderson’s Hard Eight, Tamara Jenkins’ Slums of Beverly Hills, and Quentin Tarantino’s Reservoir Dogs.

Kodak is a 2011 Sundance Institute Associate. The company participates in the Sundance Film Festival through several events. For more information, visit www.kodak.com/go/motion.