Archive for December 15th, 2010

Long-time client and creative partner Best Buy recently called on the talented design team at Splice Here® to help brand the newly re-named Best Buy Theater in the heart of Times Square in Manhattan. Unveiled this month at an unprecedented event for Best Buy marketing partners, the Best Buy Theater features an 85-foot electronic marquee, as well as a 6-foot by 20-foot HD video display spanning the theater’s lobby, featuring branding and design by Splice.

To view Splice’s Best Buy Theater project, go here:
http://splice.tv/best-buy-theater-times-square/

“Splice has been our primary post partner for almost 10 years now, and they have been absolutely invaluable,� comments Bill Anderson, VP of Content & Creative Strategy for Best Buy. “Splice has helped us grow from a regional retailer to a national and international company, and been there every step of the way. They bring more

PALO ALTO, C.A. – The learning curve is steep at the Stanford University School of Medicine’s Li Ka Shing Center for Learning and Knowledge, but MultiDyne, a premier provider of fiber optic, video and audio transport and routing solutions for broadcast and pro A/V applications, is giving students a major edge. The newly opened state-of-the-art medical education facility records every lecture or demonstration in the building, quickly routing the audio and video to students and instructors via a fiber optic distribution system comprised of MultiDyne’s DVI-ONE and HD-1500 fiber optic transport links, along with EOS-4000 fiber optic switcher. more

Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired� and “Competitive� also tap the visual effects expertise of Mothership sister company Digital Domain.

The agency turned to Rosenbaum to add a charming human quality to the spots, while leveraging his experience directing automobile ads and working with visual effects. In “Competitive,� when an average Joe leaves for work, his neighbor’s bratty kids pelt him with snowballs. “See you at work!� says his annoying neighbor. The man uses his impressive snowball-making skills to exert sweet revenge. As the glacier-sized mass rolls through the sleepy mountain town, more

The QR-DSLR & DSLR-ADP-ELPZ Meet the Growing Demands of DSLR Cinematography

SHELTON, CT – Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, is now shipping the QR-DSLR and DSLR-ADP-ELPZ power solutions for the Canon EOS 5D Mark II, EOS 7D and EOS 60D Digital SLR cameras. more

BURBANK, CA – Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, will showcase its DIONIC HCX 120 watt-hour capacity battery, CINE VCLX Batteries, SO-SF35 and SO-14/28R Snap-On Belts at Band Pro One World 2010 Open House.

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BURBANK, CA – Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, will showcase its DIONIC HCX 120 watt-hour capacity battery, CINE VCLX Batteries, SO-SF35 and SO-14/28R Snap-On Belts at Band Pro One World 2010 Open House.

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Hoffman Estates, IL – Class on Demandâ„¢, a provider of professional educational products for creative markets, is pleased to announce the latest “Class on Demand Legends Seriesâ€? weekly training webinars featuring acclaimed digital media instructor Larry Jordan. The new webinars, titled “Secrets of the Motion Tab in Final Cut Pro®â€? and “Edit and Trim Faster in Final Cut Proâ€? can be accessed today in streaming video delivery format through the Class on Demand Learning Platform (http://www.classondemand.com/legends/).

An expansion of the current Class on Demand training lineup, “Class on Demand Legends Series� provides an exclusive “inside look� at the inner workings of influential industry experts and figureheads. This week, Jordan continues to delve into the “Fundamentals of Final Cut Pro™� with both “Secrets of the Motion Tab in Final Cut Pro� and “Edit and Trim Faster in Final Cut Pro.�

“Secrets of the Motion more

MERYVILLE, CALIF. – In conjunction with Dolby Laboratories, Advanced Systems Group (ASG), a leading West Coast video and film integration firm, presented “3D Workflow 2010� last week at the Dolby Theater in San Francisco. The free daylong event included several conference sessions that addressed a variety of 3D production issues from acquisition to delivery.

“This was our second year with a 3D focus for our end-of-year workshop, and we had another full house,� said Dave Van Hoy, president of ASG. “Film and video professionals are still trying to develop 3D workflows that are cost effective and techniques that deliver excellent images to audiences. This event is special because it encourages communication within our industry. Our customers present challenges they faced in the real world and then share their solutions.�

The program included presentations from professionals with hands-on 3D production experience as well as companies that have developed 3D more

NEW YORK: Audio Engineering Society

Executive Director Roger Furness has announced that the 130th AES Convention will be held in the Novotel London West Convention Centre, Friday, May 13 – Monday, May 16. The 131st Convention is confirmed for NYC’s Jacob Javits Center, Thursday, October 20 thru Sunday, Oct. 23.

“Extraordinarily positive attendee and exhibitor feedback confirmed the success of our 129th Convention in San Francisco this past November,” Furness said. “We received high marks on all levels, technical, social and organizational. A palpable sense of optimism permeated the entire event.

“Our Convention Committees have already begun the year-long process of developing both these major 2011 events. The call for papers has been posted for the London Convention, and NY Convention Chair Jim Anderson meets this week with our Committee here to begin plans for October,” Furness adds.
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Milpitas, CA – December 15, 2010 – Blackmagic Design today announced that Company 3, one of the US’s premiere post production facilities for features, commercials, TV and music videos, has purchased and installed eight additional Blackmagic Design DaVinci Resolves. The high-powered 4 GPU Resolve 7.0 for Linux non-linear color correction systems will be installed in the company’s Santa Monica and New York locations, and will be used for traditional and 3D color grading with the firm’s film, television and commercials.
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