Zoic Studios Captures The Holiday Spirit In â€œFrozen Momentsâ€? for Famous Footwear & Campbell Mithun
Connecting with loved ones during the holiday season shines in â€?Frozen Momentsâ€? a new spot for Famous Footwear directed by Loni Persitere for agency Campbell Mithun featuring visual effects by Zoic Studios.
The commercial is about a young woman who is reacquainted with the love of her life during the holidays. To view: http://bit.ly/FrzMom
â€œThe ideal situation for a director is to have a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand,â€? says Director Loni Peristere. â€œâ€˜Frozen Momentsâ€™ was one of those projects, and it was a true pleasure to make. I am extremely happy with this short emotional film about families and the holidays.â€?
To capture the true essence of the season, a quaint neighborhood community outside of Vancouver, BC was transformed to a more