Archive for December 6th, 2010

Senior Executive Joins Digital Vision in Expansion of Operations

(Los Angeles/London/Stockholm) Digital Vision, the leading supplier of color grading, finishing, mastering and restoration solutions for the broadcast, film, and commercial industries, has announced that respected technical sales expert Schel Kuehnert has come onboard to manage Digital Vision’s growing U.S. presence.

Leading the company’s sales efforts in the U.S., Canada and South America, Kuehnert will be working with the management team to define and execute America’s commercial strategies during this important time for Digital Vision. Digital Vision has recently contributed to a number of high caliber successes for clients such as Pixar, Walden Media, FotoKem’s Keep Me Posted and Hydraulx and their feature “Skyline.” Earlier this month, Digital Vision also won the coveted Hollywood Post Alliance Engineering Excellence Award more

Director also shoots for Stimorol in Barcelona and paints the town “red.�
LOS ANGELES— Bully Pictures’ Fredrik Callinggard recently traveled to Thailand to shoot a new campaign for 7UP that rebrands the product for the Chinese market. Conceived by BBDO, Shanghai, the spot features Taiwanese heartthrob Kenji Wu who is first seen relaxing on a rooftop with friends. Wu twists open a bottle of 7UP, causing frothy geysers to spring up all over the city. They send bubbles into the air that form the figure “7�. more

Los Angeles, CA, Dec. 7, 2010 — Independent publishing and licensing company pigFACTORY Music, whose roster includes recordings and songs by artists such as Fatboy Slim, Iggy Pop, and Joan Jett & The Blackhearts, and Sindee Levin Music, a leading music publishing and entertainment attorney, have entered into a unique, joint venture sub-publishing deal for the U.S. and Mexico, on behalf of renowned Sheer Publishing of South Africa. The announcement was made today by Keatly Haldeman, CEO, pigFACTORY Music, and Sindee Levin, founder, Sindee Levin Music.

Sheer Publishing, which has forged a strong identity in the world of South African music since its inception in 1995, is headed by music publisher David Alexander, in conjunction with his partner Karabo Motijoane. The Sheer catalogue is comprised of Pan-African music, including many of the biggest titles in the history of modern more

Like the Mixed Martial Arts ring, the production world is an international arena. For the EA Sports MMA spot Global Ring, creative visual effects studio Dashing Collective was part of a team befitting the Rio de Janeiro-shot commercial’s international scope.

Directed by HSI Productions’ Jason Smith for San Francisco agency Heat, the :60 live-action spot gives gamers a gritty, front-row view for sanctioned and back-alley mixed martial arts fights in exotic locales. Dashing, founded this year by award-winning VFX supervisor Rob Moggach, has already worked with several west coast agencies and some of ad land’s top directors but no job tested the nascent shop’s mettle quite like this one. With an international team working in multiple global locations, the logistics from the onset were paramount.

“The scope of the job evolved throughout the project which created some unique challenges,” noted Dashing EP Danielle Lyons. more

SoDA, the Society of Digital Agencies, has added DUMBO Brooklyn-based design and direction studio HUSH to its coveted list of members. Fresh off highly celebrated work for one of The Borgias-inspired rooms at this year’s Showtime House, as well as the “Moments of Inspiration” interactive installations for Infiniti, HUSH’s new membership with SoDA speaks to the studio’s rapid evolution into the digital agency realm and confirms its place at the vanguard of innovative storytelling.

View SoDA’s official press release here: http://www.prweb.com/releases/2010/12/prweb4847944.htm

Visit HUSH

About HUSH
HUSH is a creative studio crafting visual stories for digital, broadcast, mobile and exhibition media. Whether with the latest technology or the most classic of techniques, we unify stories for agencies and brands alike.

Design. Story. United.

Agency Collaborations:
McCann SF, Jack Morton Worldwide, Momentum Worldwide, Mindshare Entertainment, George more

New York-based Click 3X and its interactive division, ClickFire Media, has produced an integrated, stop-motion animated campaign to help LEGO Systems, Inc. launch a new online experience for consumers. The creative is constructed from the toy brand’s iconic building blocks.

LEGO Systems’ in-house creative agency approached Click to help produce the playful :30 second TV/cinema spot Build Together, along with all post-production and sound design for the ad. The task of erecting eight stop-motion scenes from LEGO^® bricks was handled by Click 3X lead creative, Mark Szumski, and the company’s Connecticut-based model builders.

The eight-day shoot greatly benefited from a streamlined production approach that enabled the stop-motion team to input the Canon 5D-shot footage directly into Szumski’s suite so he could create test composites and generate immediate feedback.

“Because we have a stage in-house, the Flame is literally 20 feet from where the more

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Universal City, California—Universal Studios announces the opening of Universal Virtual Stage 1 (UVS1), a dedicated pre-rigged, pre-calibrated virtual production environment with motion capture, camera tracking and related technologies for commercials, television and features. This project transformed the 6,800 square foot Sound Stage 36 at Universal Studios into a self-contained facility with a 40 ft. x 80 ft. green screen cyc, a suite of editing bays and production office space with a conference room. The stage is a versatile addition to the Studios’ production and post-production services for both internal and third party productions.

“With UVS1, we have created a flexible production space that bridges both real and virtual, pre and post production,� said Dave Beanes, Senior Vice-President, Universal Studios Production Services. “Productions will be able to use digital assets created in pre-viz on UVS1 to compose shots which allows the post-production team to see the exact framing.�
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Apologue Founder Tali Krakowsky will be speaking at the “Design + The Digital: The Spaces In Between� event, hosted by AIGA/NY in collaboration with the Museum of Arts & Design, on December 16th.

Photo courtesy of Eyal Toueg

In her presentation, Krakowsky will discuss the integration of digital technology into physical architecture – and how to create smart, artful, meaningful, useful and playful spaces that can engage culture in new conversations. She will also explore how our digital imagination fills those spaces in between words, things, objects and thoughts.

Thursday, 16 December 2010
6:30–8:00PM

Museum of Arts and Design
2 Columbus Circle
New York, NY

To purchase tickets or for more info, please visit: http://www.aigany.org/events/details/11C3/

Tali Krakowsky is the founder of Apologue, Inc., dedicated to the creation of immersive environments that seamlessly integrate new media, storytelling more

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About Mammoth HD:

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