Archive for November 29th, 2010

New York – November 29, 2010: Tomorrow evening, thousands of people will gather at Rockefeller Plaza for the annual Tree Lighting Ceremony. The classic event, which has been an annual tradition since 1933, will feature live performances by Susan Boyle, Charice and many others. Wireless First, a Mount Vernon, NY-based production specialist, has chosen Sennheiser to provide the wireless infrastructure for the event for the ninth consecutive year. The event will appear on local and national prime-time television, broadcasting to millions of people.

Aside from the obvious logistical challenges of mounting and decorating a giant Norwegian Spruce with 30,000 environmentally friendly LED lights, Rockefeller Center presents mammoth Radio Frequency (RF) challenges to wireless operators. Rockefeller Plaza is in extremely close proximity to Radio City Music Hall and most of the major television broadcast networks, presenting a significant challenge that can only be overcome by superior wireless equipment.

To more

RevUp Render Unveils New High-Performance Cloud Computing Workstation and Rendering Technology at Autodesk University 2010

RevUp Render, an innovator of cloud computing technology for the design community, is demonstrating its new RevUp VCS (Virtual Cloud System) and RevUp RealityServer software at Autodesk University (booth AU#311), Las Vegas, November 30 through December 2, 2010. Cloud computing, an innovative delivery model for remote computing on the Internet offers shared resources, software, and information to computers and other devices on demand.

RevUp VCS, a high-performance computing (HPC) workstation residing within the cloud, provides architects, designers and engineers unlimited access to supercomputing-level performance from virtually any remote location. By taking advantage of high-performance CPUs, GPUs and system memory configurations, RevUp VCS allows users to achieve maximum software performance and BIM model sharing capabilities in the cloud. The software is compatible with most leading 3D design and modeling software programs including more

MSG Media has Based Audio Strategy on SSL

NEW YORK – MSG Media has based its entire HD audio strategy on three Solid State Logic C100 Digital Broadcast Consoles to service the audio needs of its massive new studio complex. As part of this initiative, MSG Media is currently installing a new 32-fader, C100 HDS with two Alpha-Link Live I/O units and an extensive MORSE Router system with Stage Boxes. MSG Media encompasses three HD channels: the MSG channel, MSG Plus and Fuse, the music/entertainment channel. The new C100 HDS console joins two C100 HD consoles already in use for live broadcast and support programming for the network.

PHOTO BY ANDY WASHNIK

more

Recently Studio108, the full-service production, editorial, and audio company, joined forces with Burford Advertising to create an inventive

series of two-part, cross-platform spots for Childsavers, a non-profit dedicated to helping children with developmental and emotional issues.

“The idea was very innovative,â€? notes Studio 108 director, Jack Hartmann. “The first component is a TV spot that sets up a story about a child facing a specific challenge – such as dealing with the loss of a parent, abuse, etc. Then, at the end of the TV spot the viewer is prompted to go to childsavers.org to see the rest of the story. The long-form website spot opens with the TV commercial, and then continues in the same documentary style – following the child’s progress and their interaction with Childsavers as the organization helps them get their lives back on track.

more

Boundary-pushing technology for delivering the positive training of military personnel will be showcased by Christie through interactive exhibits at the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) in Booth 1825 at Orlando Florida’s Orange County Convention Center this week.

Christie will use a 6-channel immersive dome display to go beyond the typical points of view provided to helicopter pilots to simulate views of the critical ‘landing zone’ areas, which have been generally unavailable in traditional solutions. In an impressive NVG demonstration display, the award-winning Christie Matrix StIM with dual-input image processing will render both visible and infrared images independently but simultaneously, to create an optimum, realistic environment for night-vision training. As well, delivery of varied maintenance training applications will be the focus of an immersive 3D technology platform in the Christie HoloStage Mini in the more

WAYNE, NJ – JVC Professional Products Company will showcase its new 10-MegaPixel DLA-SH7NLG 4,096 x 2,400 D-ILA projector at the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC), which runs Nov. 29 through Dec. 2, 2010, at the Orange County Convention Center in Orlando, Fla. (Booth 1600). Combining superb resolution with up to 5,000 ANSI lumens, 10,000:1 native contrast ratio, and low-cost maintenance, the 4K D-ILA projector is available now and is ideal for simulation environments and high-spec design and monitoring facilities.

Introduced earlier this year, the DLA-SH7NLG incorporates three 1.27-inch 4K D-ILA display devices for high-quality imaging, with a low latency mode for simulation environments. It achieves ultra-high resolution of approximately 10 megapixels (4,096 x 2,400), which is five times the resolution of full HD. As a result, it can simultaneously display four screens in WUXGA (1,920 x 1,200) resolution – more

Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign. Marking Ogilvy’s first effort for UPS, and Nice Shoes’ extremely early involvement in the production process, the campaign is a total departure from previous UPS advertising.

The vibrant spots, a combination of live-action, and animation/motion graphics courtesy of Go Robot!, highlight the shipping giant’s outstanding global logistics including a chipper song celebrating the subject. The campaign’s centerpiece is an upbeat :60 crafted in Chinese, Spanish, and American and British English versions. While the exact footage varies from one spot to the next to incorporate specific cultural elements, the basic setup is the same: from an airport tarmac to soaring cities to bustling factories, the spot goes on a fantastic worldwide journey, showing a UPS deliveryman hustling through the skies, the waterways and the streets more

Superfad recently completed a promo spot for Ubisoft’s Raving Rabbids “Travel In Time� party game that lives up to the promise: a blast in the past. To truly understand the character traits and distinct attributes Superfad Director Richard Hickey traveled to France to meet with the Ubisoft game developers. He learned the Do’s and Don’ts of the lovable chaos-inducers and then returned to Superfad to delve deep into the production. The result is a supercharged animated spot that is rife with hilarious slapstick and Rabbid induced mishaps. Using pop culture cinematic references and a sincere appreciation for animated narrative, the spot takes viewers on a journey of time travel, Rabbids style.

To view: http://superfad.com/work/project/ubisoft_rabbids

Client: UbiSoft
Senior Brand Manager: Negar Baharlou
Associate Director of Marketing:Ann Hamilton
Creative Director: Michael Hammond
Senior Creative Writer: Sharon Ortiz
Art Director: Li Shen
Illustrator: Johannes Holm
more

For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian’s methodology and is a natural fit with Director Diane Paragas’ roots in documentary experiences and brand promotions. The inaugural spot, “Joshua� launches this week and was just named the Google TV for ALL First Place Winner. To view: http://www.civilianstudios.com/spots/proust1/

Named for Marcel Proust and his famous questionnaire, Proust.com is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them Diane Paragas of Civilian Studios. Civilian’s Andrew Cuomo campaign and the global travel 30-part webisodic for American Airlines were among the more

3DTi graduate Breyon Bradford uses skills he learned online to build a 3D business whose clientele includes Intel, Audi and Volkswagen.
NEW YORK— Jackson, Mississippi is not often mentioned among the country’s top media production centers, but if Oroma Media has anything to say about it that may soon change. The Jackson-based company, founded a scant two years ago by 3D Training Institute (3DTi) graduate Breyon Bradford, provides video production, graphics design, post production, website design and branding services, and has quickly amassed an impressive local, regional and even national clientele by turning out work whose quality rivals that of top tier shops in New York and Los Angeles. more