Archive for November 25th, 2010

Montréal’s Underground Shopping Complex ‘Promenades Cathédrale’ Offers Customers Fun, Interactive Way to Win Holiday Shopping Prizes
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MONTREAL, Québec—November 25th 2010—2XM Interactive, a Montréal-based technology start-up that produces ‘through-glass’ interactive technology, augmented reality, and smart phone applications for iPhone, Android, Blackberry, and Windows Phone 7—today unveiled a special store-front interactive ‘through-glass’ projection display that gives holiday retailers and shoppers a new spin on an old favorite arcade-style game.

During the holiday shopping season (November 25th – December 24th) retail stores in Promenades Cathédrale will issue customers a Quick Response “QR� coupon upon check out, allowing them to play a virtual version of the “Claw� game on a glass surface, turned interactive by 2XM technology (remember The Claw arcade game, that lifted the three-eyed alien toys to freedom in Pixar’s Toy Story?).

The 2XM Interactive “Claw� game display is located in the central more

Magazine history was made with the September issue of Wired. This issue marked the first time a “motion cover� was shot exclusively for the iPad. Starring Joel McHale, the app features a cover video and six short videos about “The Future of Television�. Adam Grossman, owner of Good Dog Media served as the DP and editor on the project.

“We produce behind-the-scenes pieces, interviews, advertorials, and most recently feature content for magazines— particularly for iPad applications. Our typical workflow is HD production shot on cards, captured and edited in Final Cut Pro, and compressed to H.264 for delivery.�

“We had been running into a recurring problem for quite some time – it was taking us far too long to compress and deliver to H.264. We considered switching our compression software and moving away from Apple Compressor but no other option more