Archive for November 9th, 2010

LA JOLLA, CA (November 9, 2010)— Innovative video effects creator and technology developer NewBlue, Inc. announces support for Sony Vegas Pro 10, extending its long partnership with Sony to include video effects plugins that exploit the latest features of Sony’s desktop video editing product. Existing NewBlueFX customers can instantly access new features in Vegas Pro, such as 3D editing, or upgrade their NewBlueFX video effects plugins free of charge for OpenFX architecture support which makes editing workflow even easier.

“For many years, NewBlue has provided top-quality, feature-rich plugins for Vegas Pro,” said Dave Chaimson, Vice President of Global Marketing for Sony Creative Software. “Our users can benefit from the easy to use interface throughout the entire line of NewBlue products.” Adds Paul Devermann, NewBlue’s VP, Business Development, “We are proud to continue our successful track record of providing filters and transitions for Vegas Pro users. With Vegas Pro 10 more

CHARGED STUDIOS, the NY-based production company, went back to the future to create a bold interactive live-action spot that plays like a hijacked TV broadcast from the year 2057 – sending out a desperate plea for people to vote in the 2010 elections by showing what the future holds if they don’t.

Directed by Adam Pierce and Yaniv Raz, the video, entitled ‘Save The Future,‘ opens as actress Olivia Wilde (of ‘House’ fame), a tech-savvy political activist from 47-years in the future, interrupts a news program broadcasted in the year 2010 with an urgent message. Introducing herself as Olivia Kickin’ Chipotle Glazed Time Warner,

she gives a frenzied, terrifying, acerbic – and sometimes humorous account of an America governed by ‘RepubliCorp,’ a war-hungry, inept party that rose to power as a direct result of poor voter turnout in 2010.

The technically innovative imagery more

NAB Show Sponsors Engineering Excellence Category in Industry Award Show

(Los Angeles, CA) The Hollywood Post Alliance has announced today that the NAB Show has come on board as sponsor of the HPA(r) Engineering Excellence Award category in the HPA Awards. The Awards, which launched five years ago, were designed to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards honor twelve craft categories, and also give awards for Lifetime Achievement, Creativity and Innovation, and Engineering Excellence. NAB Show will sponsor the 2010 Engineering Excellence Award as well as spotlight HPA Winners in the Post Pit at the NAB Show in Las Vegas, April 11-14, 2011.

Chris Brown, Executive Vice President, Conventions and Business Operations, of NAB announced the affiliation. “We more

The celebrated synchronization tool adds another NLE notch to its post-production belt

Vancouver, British Columbia – Singular Softwareâ„¢, developer of workflow automation applications for digital media, has announced it has once again expanded its support for non-linear editing applications by launching the highly-anticipated PluralEyes® for Avid® Media Composer® public beta program. Now with support for Media Composer, PluralEyes provides users with valuable workflow automation features for managing multi-camera, multi-take, and dual-system audio productions quickly and efficiently. PluralEyes analyzes audio information and automatically synchronizes corresponding video clips, saving video editors hours in post. With PluralEyes, there is no need for timecode, clappers, or any special production preparation.

The PluralEyes for Media Composer public beta is available for both Windows® and Mac® OS X® users. To download the PluralEyes for Avid Media Composer public beta, please visit: http://www.singularsoftware.com/downloads.html.

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A more

(London, UK, November 9, 2010) — Najma Bhatti, a lead director at LOVE Commercials and principle at award-winning production company, Square Zero, has just completed work on an innovative TV commercial for the release of legendary rockers, Bon Jovi’s, Greatest Hits album.

The spot, which was conceived and created by Bhatti, is produced by LOVE Commercials with the post production, animation work and CGI provided by the team at Square Zero. The commercial celebrates the band’s momentous career and draws on its broad fanbase and universal appeal.

Filmed in New York, the TVC features Bon Jovi performing in a series of different rooms which represent eras in the band’s evolution, executed by shooting against a green screen, allowing them to be composited into the different scenes, each rich with detail to represent the diversity of the band’s catalogue. Jon Bon Jovi pauses in each room to more

Continuing a relationship that spans more than two decades, MERGE@Crossroads Director Wayne Isham recently lensed the latest video for rock mainstay Bon Jovi. While What Do You Got? features the same quality production as all of Isham’s videos for the legendary band (stretching back to Livin’ on a Prayer), this latest clip features one important distinction: it’s filmed in stereoscopic 3D.

What Do You Got? is a tale of money, fame and disillusionment set to Bon Jovi’s latest power ballad. The video stars a fabulously rich and publicly admired couple – including a special appearance by actor Wes Bentley of American Beauty fame, and actress Scottie Thompson – who, in spite of their constant attention from paparazzi, their opulent mansion, and their jet-setting lifestyle, are profoundly unhappy and estranged from one another. Isham perfectly captures that tension by alternating shots of the couple grinning in public settings more

As the deep snows of another Lake Tahoe winter prepare to fall, TEAK Director Annie Sloan teamed up with Eleven Inc to produce a retro-hip :30 for Northstar-at-Tahoe Resort. In keeping with its tradition as a full-service production studio, TEAK worked on the spot from concept to completion, helping with creative and handling all set dressing, production, editing, titles and post-production.

The spot is a continuation of Northstar-at-Tahoe Resort’s quirky Goodology campaign, starring the obliviously upbeat Glen Heywood, Chief “Goodologist,” a 1970s throwback character with a moustache, side-parted hairdo, cup of coffee, colorful zip-up sweater and jeans. Ding Dong stars Heywood calmly sitting on a couch that appears to be cruising down Northstar Resort’s various slopes as he dispenses his philosophy of optimism.

“With the production, the props, the lighting, we had to find a balance between ‘this could be Glen’s basement’ and ‘this more

Loaded with new features, CoverFlux 2 brings users beautiful “iTunes™-style� slideshow effects and is completely free of charge

Boston, MA — Noise Industries, developer of visual effects tools for the post-production and broadcast markets, is pleased to announce that FxFactory® development partner, idustrial revolution, has released a major update to its popular “freebieâ€? slideshow generator, CoverFlux. The new CoverFlux 2 is completely re-written, bringing faster rendering and over 10 unique features to its “iTunes-styleâ€? image browsing effects. Powered by FxFactory, CoverFlux 2 is free for users of Apple® Final Cut Pro®, Final Cut Express®, Motion® and After Effects®.

CoverFlux 2 Highlights
• CoverFlux 2 is completely free, with no watermark when registered.
• With 10+ new features, users can now select the depth of the stack, the number, the angle, the depth of field of more

NYC-based production company COLLECTIVE, founded by Director David McNamara, working via Lewis Communications, recently completed a compelling six spot campaign promoting Vanderbilt University Medical Center’s unique brand of care. This latest campaign highlights Vanderbilt’s national initiative to educate consumers on how it is changing the way healthcare will be delivered in the future. Anthem, the campaign’s pinnacle spot, is a celebration of individuality, with close-ups of the actual people who have pioneered the Center’s medical research over the past two decades moving across the screen as a narrator extols the benefits of their hard work, and how it will affect the consumer. The spot travels through the community, focusing on the hospitals and research facilities at the heart of Vanderbilt’s operations.

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Backyard Director Rob Pritts, via The Richards Group, recently completed an entertaining eight-spot campaign under the Let It All In idea. The campaign highlights the emotional experiences that result from using Charter TV, Internet and phone services. The campaign is notable for the breadth and variety of the individual spots, which together form a unique showcase of Pritts’ versatility. Four of the spots are currently airing, with the remaining four slated to air late in the fall.

Married cleverly showcases Charter’s two-year price guarantee for its three-in-one TV, Internet, and phone packages by profiling grinning, love-struck newlyweds strolling into their spacious new home, boxes stacked high. Two years later, the frazzled duo is stuck in the cluttered home with bawling twins. “A lot can change in two years, but not everything has to,” a narrator offers before detailing the company’s consistent price policy.

All Nighter more