Archive for November 1st, 2010

Ross Ashton of UK-based The Projection Studio was commissioned by the Pittsburgh Cultural Trust to be the main artist for the 2010 Pittsburgh Festival of Lights, for which he produced 4 stunning projection works.

It’s Ashton’s first major work in the US and follows his installations at last year’s event for curators Marguerite Jarrett-Marks and Christopher Oberdorf and another that he produced for New Year’s Eve 2009/2010. The challenge was on to produce something that was completely different from anything in the past and that would engage the public as well as bring critical acclaim to the festival.

The Festival of Light was concentrated in The Cultural Quarter of the city, and the art works had to utilise existing architecture and spaces, which for projection purposes, were primarily confined to a series of flat walled buildings.

Says Ashton, “It more

2nd Season Shooting With RED

NEW YORK: Recently renewed for it’s second season on FX, Louie has also returned to NY’s Mega Playground. In an industry that measures long-term relationships by the nanosecond, writer-director-star, Louis C. K., exec. producer Blair Breard and (by proxy) NY’s Mega Playground make a funny exception to the cliché. Back in 1999, C.K. was writing and directing Pootie Tang, his debut feature. Blair Breard was on board as unit production manager/co-producer. And, Mega Playground founder Eitan Hakami had recently opened his Broadway & 49th Street Avid editorial/telecine company, where he gladly welcomed the irreverent film as an early client. Fast forward to 2010, C.K. and Breard are once again, comfortably ensconced at ‘The Playground,’ only this time in production offices and editorial suites at Hakami’s sprawling 40,000 sq. ft. West Village complex.

“Louis and I have maintained our working relationship throughout our more

FEEDTHEWALRUS has signed versatile offline Editor Robert Mead, adding to its collection of top-notch talent from across the post production spectrum. Adept at editing commercials, music videos and films, Mead also has a strong graphics background, making him a perfect fit for FEEDTHEWALRUS.

His extensive work includes spots for LongHorn Steakhouse, MoveOn.org, Quaker Oats, Iams, Sony, Kohl’s, and Lowe’s to name a few, as well as long-form projects for Nike and HP.

He has worked closely with Grey, R/GA, Spark, Charged, Element 79, and Saatchi & Saatchi. A recent collaboration with Grey helped the agency secure the Red Lobster account.

“As we continue to develop our flexible, cooperative model, Rob is exactly the sort of talent that we’re looking for,” stated FEEDTHEWALRUS co-founder Adam Jenkins. “He’s prolific, hard working, and a fantastic guy. Since he’s come on board he’s been working more

Chrome Editor Hal Honigsberg, working with Joneses Director Vincent Laforet via Motive, recently edited a 30-second for Mountain Dew to introduce its new Mountain Dew White Out drink.

Here’s to the Loud is a 30-second, nationwide celebration of youth and energy that marks the launch of the latest Mountain Dew flavor: Mountain Dew White Out. The characters are portrayed in a black-and-white montage spiked with a colorful Mountain Dew bottle, and appear alone and in groups, stoic and shouting, dancing and standing confidently still. The winning flavor was chosen through the DEWmocracy 2 campaign during which fans led in all aspects of the creation of the Mountain Dew White Out, including the color, name, design and even the advertising. The footage conveys a raw, fan-driven feel – consistent with brand’s approach of relying on the collective intelligence of its fans to design and choose the newest more

New York and London-based VFX studio Absolute recently teamed with Director Aaron Stoller and WCRS London to tour the Eastern half of the globe. Along the way, they created some pretty cool FX work for Radox – Men’s Shower and Shampoo products between cocktails.

With an upcoming stop in Dubai for the three-spot Designed for the Men of the World campaign, Absolute first helped create India, a clip starring smooth-talking “actor, producer, superstar” Abhi Mumtaz. Touring his lavish quarters, he celebrates the arrival of Radox’s new product, which will finally offer men a way to look and feel good as women who use multiple beauty products. Absolute’s magic kicks in when Mumtaz pulls a bottle of the gel and it multiplies into two bottles hanging over the cartoonish words “shower” and “shampoo” that hang in the air to emphasize the product’s dual uses. The spot ends with more

Delivering Convergence White Paper at Thought Leadership Conference

(Burbank, CA) Testronic Laboratories, the recognized global leader in quality assurance and testing services for home entertainment, gaming, websites, hardware and software, will participate in Blu-Con 2010 on November 2nd in Beverly Hills, CA. The three -fold focus of this preeminent industry event, presented by the Digital Entertainment Group, is to demonstrate innovations and advancements in Blu-ray entertainment; to inform the media, analysts and members of the entertainment community about the latest market data and adoption rates for Blu-ray hardware and software, and to provide senior level networking opportunities for members of the Blu-ray community from the Motion Picture, Consumer Electronics, IT and Video Game industries.

Testronic Labs will be delivering a White Paper at the conference, authored by CEO Seth Hallen, titled, “Divergence of Device, Convergence of Function.” The White Paper details more

New York, NY – Beast, one of the country’s top editorial facilities, recently completed work on “The Procession� for Converse via ad agency Anomaly NYC for the company’s fall 2010 brand campaign. The commercial, which broke nationally September 26, pays homage to the legends of Converse’s past, present and future, showcasing the iconic Star Chevron mark and giving a nod to the company’s connection to the worlds of sport, music and culture which has helped define the brand for decades.

Gritty and raw, the :60 spot was directed by award-winning filmmaker Antoine Fuqua of Anonymous Content. The ad stars basketball legend Julius “Dr. J� Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta� Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli more

CHICAGO—Filmworkers, one of the country’s leading providers of color correction services, has made a multi-million dollar investment in upgrading its color correction suites. The company has purchased four top-of-the-line FilmLight Baselight color grading systems with stereoscopic 3D capability for installation at its facilities in Chicago, Dallas and Nashville. more

Fort Lee, N.J. – FOR-A, a leading manufacturer of video and audio systems for the broadcast and video production industry, will showcase its new LTO-5 Video Archiving Recorder, the LTR-100HS, and other new products at the upcoming Government Video Expo 2010, which runs Nov. 30 – Dec. 2 at the Walter E. Washington Convention Center in Washington, D.C. (Booth 116). Introduced earlier this year, the new recorder supports LTO-5 technology, the latest standard in long-term, high-capacity tape storage, for efficient archiving with reduced space requirements.

“The LTR-100HS plays a major part in our MediaConcierge(tm) system workflow of content management. It will help any agency with video content move into a file-based storage system architecture,� said Mr. Hiro Tanoue, president, FOR-A Corporation of America. “By recording video on tape as files, government facilities can use the new LTR-100HS to build compact, cost effective, and reliable archives.�

Equipped with a more

Image of Justin Stanley.

Los Angeles, CA… From the time he was a student in school, Justin Stanley knew he wanted to record and engineer music. “I started with a TASCAM Portastudio 244,� he says, “and spent every day recording something. Years later, I joined a band that went on to sign a record deal. I then found myself in a ‘proper’ studio—sitting behind the producer and engineer while trying to learn as much as I could without bugging the hell out of them.� From that point on, it’s been a steady climb that has led Stanley to his present level of success: engineering the latest Eric Clapton recording “CLAPTON�, with the help of his Royer Labs microphones. more