Archive for October, 2010

@radical.media director Tarsem partnered with Zoic Studios on the dazzling launch commercial for The Cosmopolitan of Las Vegas opening in December. “Just the Right Amount of Wrong” via agency Fallon, is a sultry, epic spectacle that evokes Helmut Newton as seen through the original lens of Tarsem.

Zoic and Tarsem previously collaborated on Mountain Dew “Level Up or Dieâ€? with Zoic Studios’ Les Ekker as Creative Director/VFX Supervisor on both projects. Building a trust level on the inaugural project, Tarsem reconnected with Ekker and Zoic to produce the digital effects for “Just the Right Amount of Wrong.â€? Working hand-in hand with the creative team at Fallon, they produced a stylized commercial with a twist on classic Hollywood.

“This project is incredibly beautiful and our approach was all about artistry and a delicate touch with attention to detail,� says Ekker. more

DP Danny Moder Captures Documentary Style Spots on Canon 5D and 7D SLR Cameras

In the latest campaign for Milk-Bone® brand dog snacks, Trio Films director Ramaa Mosley dynamically shines the light on Canine Assistants, a non-profit organization that has been supported by Milk-Bone for more than 12 years. The spots were beautifully lensed by DP Danny Moder, who has collaborated with Mosley on more than 20 commercial projects and three short films.

The campaign showcases the inspiring tales of individuals with disabilities who have received incredible service dogs that are bred and trained by Canine Assistants to help recipients with common tasks. The dogs are taught more than 90 tasks including dialing 911, pressing buttons, opening doors and retrieving remote controls. The three spots tell the stories of Jack, a young boy with Duchenne’s muscular dystrophy, and his dog Amber more

New service gives Families to SMBs a place to Manage their Digital Property

PALO ALTO, CA – October 28, 2010 – Gogobeans launched today www.gogobeans.com, a web-based service providing users with their own personal space on the Internet to store, organize, and share digital property.

When users upload their material to their account, Gogobeans wraps a four-tier security layer around each digital asset, or bean, which allows users to determine with whom to share the bean. Beans can be shared directly by “bouncing a bean� to specified individuals or over popular social media networks like Facebook, Twitter, and Digg. Users can search by keyword or file name to locate the digital property stored or connected to their personal Gogobeans locker.

Gogobeans digital lockers are accessible from any internet ready device. Its cross-platform access, flexibility of more

For Immediate Release

PHOTOBOX PREPS FOR ITS IPAD DEBUT: CAPTURE THE ESSENCE OF YOUR IMAGES FOR FREE

Latest concoction to roll out of Boinx Labs lets you analyze the technical quality of your photos on your iPad; view your shots on the big screen with PhotoBox’s VGA connection capabilities

Puchheim, Germany – October 28, 2010 – Boinx Software, a multi-award winning developer of cool software for the Mac and iOS devices including the iPhone®, iPad™ and iPod®, is pleased to introduce its latest creation for digital photographers and photo enthusiasts – the PhotoBox iPad application. Designed as a tool for photographers on-the-go, PhotoBox analyzes the technical quality of photos imported from camera to iPad via the iPad Camera Connection Kit. The first of its kind, this breakthrough app provides photographers with an on-the-spot analysis of images in terms of exposure, focus, color, and overall look more

Technology bank at Take Two in Kansas City

A nationally recognized digital media agency that creates content for all media platforms, T2+Back Alley Films focuses on motion graphic design and visual FX, interactive and experiential applications, augmented reality, webisodes and branded entertainment. Creating that kind of diverse and deep content meant that T2+Back Alley Films (Take Two) in Kansas City kept running into the same problem – storage limitations. As a result, the organization’s creative team faced serious bandwidth issues as video editors and graphic designers pushed and pulled files across the server.

Featuring four Final Cut edit stations, Autodesk Smoke and six graphic stations including Maya and Cinema 4D, Take Two had outgrown its existing Fibre Channel storage solution. With little interest in exploring a cost-prohibitive Fibre Channel upgrade, the agency sought more

Milpitas, CA, USA – October 28, 2010 – Blackmagic Design Inc today announced a new software update for HDLink Pro 3D DisplayPort, the world’s most affordable 2D/3D and 2K monitoring solution for HDMI, DVI and DisplayPort displays. This latest update adds HDMI 1.4a output support for full resolution 3D stereoscopic monitoring. more

LightWare

The digital video world can be a pretty complex place, but Lightware U.S.A., the US distributor of professional AV products manufactured by Lightware Visual Engineering in Budapest, Hungary, is doing its part to demystify things via a series of online technical training initiatives.

Visitors to the Lightware U.S.A. website (www.lightwareusa.com) are now able to download the informative PDF, “DVI and HDMI Basics to Signal Extension Methods.” The document uses clear and colorful graphics, concise text and touches of humor to help customers and other industry professionals master the topic. more

New York City and Los Angeles, October 28, 2010 — Hurrah! Marketing, a preeminent representation firm for creative companies, has signed the newly launched Broadcast Unit of renowned design/visual effects/post-production company Lair to its client roster. Carol Eisenrauch, President and Head of Global Business Development for Hurrah! Marketing, made the announcement. more

Mirror Films’ Director Greg Pritikin has brought his incredible talent for storytelling to two of this fall’s most popular web series: the newly-launched second season of IKEA’s “Easy to Assemble,� created by and starring Ileana Douglas, with an all-star cast including Justin Batemen, Jeff Goldblum and Ed Begley, Jr.; and the “Butterfinger Defense League� short film “Barglar� for Nestle, starring TV pop culture icons Erik Estrada, Lou Ferrigno, Charisma Carpenter and Adam West. more

Collection of Radical New Features and Doubled Channel Count Transforms One of the Best-Selling SSL Consoles of All Time

SAN FRANCISCO, CA — Solid State Logic, the world’s leading manufacturer of professional digital and analogue consoles, is proud to present a radical update to the hugely successful AWS 900 console. Launched in 2004, the AWS reinvented the professional production console by combining classic SSL analogue console technology with DAW control hardware in a single work surface. Over 550 consoles later the AWS has evolved through several significant upgrades. Now, SSL proudly presents the first revolution, rather than evolution, of the AWS at AES 2010 (Booth 902). more