Archive for October 14th, 2010

Directorz’ Jeff Bednarz has directed portraits of American life in three new spots for MidFirst Bank via agency Reister. A continuation of a campaign launched this spring, the spots employ a painterly approach and intimately framed shots, with metaphoric copy that speaks to simple, everyday endeavors and makes them shine. Core characteristics of MidFirst Bank are portrayed through these lovingly highlighted pursuits of baking, fishing and flying a handcrafted kite. more

CHATSWORTH, CA — Connectivity solutions provider Gefen today announced that BTX Technologies is the first organization to achieve Master Distributor status for Gefen’s full line of Digital Signage products. Along with this status, BTX is authorized to distribute and support this group of products throughout the United States. more

Just a few of the many effects possible with Video Essentials IV.

(October 14, 2010)— NewBlue, Inc., the fastest growing integrated video and audio effects provider, today introduced the fourth offering in its award-winning Video Essentials video effects series. Titled NewBlue Video Essentials IV, this professional set of 106 presets in 10 filters offers dozens of ways to simplify and bring fresh aesthetics to post production. NewBlue Video Essentials IV provides sophisticated editing techniques including Bleach Bypass, Day for Night, Drop Shadow, Fish Eye, Luma Key, Magnifying Glass, Reflection, Skin Touch Up, Slide Show, and Time Clock. Each video plugin benefits from NewBlue’s novel approach to making technology powerful, yet accessible. more

Los Angeles, CA, October 14, 2010—BIRD, a full-service, strategic branding agency based in Hollywood, and Buster, the motion graphics and animation division of the LA-based production agency Stun Creative, have collaborated to produce the broadcast design package for the October 31st launch of FEARnet as a new, linear, HD cable channel. BIRD’s co-founders, Peter King Robbins and Tabitha De La Torre, made the announcement, in conjunction with Stun Creative Co-Presidents, Brad Roth and Mark Feldstein. more

Cut + Run is excited to welcome longtime editor Joel Miller back to the fold. Miller started with the company at its inception and cites his relationship with editor/founder Steve Gandolfi as key to his enthusiastic return.

“Steve is family,� says Miller. “With him as a mentor and colleague I learned the craft of editing and a passion for the process. We’ve kept in touch over the years and are good friends. I am excited to formally reunite with him and everyone at Cut + Run.� more

Wildly Popular Lagoa Simulation Video, Built with Softimage ICE, Went Viral with Over One Million Views in Less Than One Week

Autodesk announced that it has entered into a license agreement with Lagoa Technologies Inc. for its Lagoa Materials multiphysics simulation technology. Built by Thiago Costa with Autodesk Softimage software’s ICE (Interactive Creative Environment), the Lagoa multiphysics simulation framework helps create realistic simulations of the dynamic behavior of liquids, cloth, foam, plastic deformations and soft body collisions. Lagoa Materials multiphysics simulation technology is included in the recently announced Autodesk Entertainment Creation Suites Premium and in the just released Softimage 2011 Subscription Advantage Pack. When the video of the simulation was uploaded to Vimeo in mid-July, it received 300,000 views in the first day; a number that grew to well over one million by the end of the week. more

Red-hot application developer adds a host of new features as well as support for Sony Vegas 10.0

Vancouver, British Columbia – October 14, 2010 – Singular Software™, developer of workflow automation applications for digital media, is pleased to announce two brand new releases geared specifically toward Sony Vegas users: Singular Software Presto™ 1.2 and PluralEyes for Sony Vegas public beta. more

Bergen, Norway, Vizrt Ltd. (Oslo Main List: VIZ)

Vizrt announces a major $1.5 million (USD) sale to GMA Network Inc., the premiere broadcast television network in the Philippines, for its Viz Ardome media asset management software. GMA Network broadcasts news, entertainment, and public affairs programming to over 12 million households across the Philippines and Southeast Asia. more

New upgrade is shipped on a hard drive for $995 until October 31, 2010

Hollywood, CA – EASTWEST, the industry leader in virtual software instruments, announces an upgrade of its popular Complete Composers Collection (HD). At $995, this customizable bundle is the most inexpensive way to obtain seven EASTWEST/QUANTUM LEAP virtual instruments, which now ship on a 1TB high performance Western Digital Black Caviar internal hard drive, which avoids the tedious and time consuming process of installation from dozens of DVDs. more

Design Dynamos Marry Art with Type for Exciting Lobby Presentation

PITTSBURGH, PA, October 14, 2010 — MOTIVE, a creative services company specializing in identity, branding, interactive, creative development and live action production for television, online, radio and print that transcends multiple media platforms, recently delivered a sleek, stylish graphics package for The Andy Warhol Museum’s new HD lobby display. The package skillfully blends typography with some of Andy Warhol’s most iconic images to capture the essence of the artist — and the museum — for visitors. more