Archive for October 11th, 2010

Thought Leaders Lead Attendees Through the Challenges and Opportunities of the Modern Post Production Workflow
(Burbank, CA) Createasphere has announced its Post Production Master Class, two-days of in-depth instruction and dynamic interaction focused on critical topics that have major impact on post production professionals today. The Master Class takes place at the Burbank Marriott on November 5th & 6th, 2010. The post production community is engaged in a rapidly changing skill set and technology upset from acquisition through delivery. The Post Production Master Class will present experts and stimulate interactions that will help attendees gain targeted knowledge about those topics affecting their careers and work methodologies all along that supply chain while interacting with industry leaders. more

LOS ANGELES, October 11, 2010– Roger Deakins, ASC, BSC will receive the 2011 American Society of Cinematographers (ASC) Lifetime Achievement Award. The presentation will be made during the 25th Annual ASC Outstanding Achievement Awards celebration here at the Hyatt Regency Century Plaza Hotel on February 13, 2011. more

Hockey season is nearly upon us, and Backyard Director Kevin Smith is prepping for the open ice with a pair of spots featuring hockey all-star Alex Ovechkin of the Washington Capitals for Reebok’s CCM, a world leader in the design and innovation of hockey equipment, via agency Cramer-Krasselt. more

As a longtime advocate of DiGiCo tools and technology, NMR Staging & Events has employed its D5 consoles in corporate meetings, special events, and tradeshows around the country. With the release of the SD8, the New York-based production provider saw the opportunity to add another DiGiCo large frame console—packed with features at an incredible price point—to its inventory. Having the ability to integrate with its DiGiRack, as well as its Ethersound networking system, was a boon for NMR, and critical for the types of intricate A/V productions where copious routing is often required. more

New York & Minneapolis – (October 11, 2010) – For the exciting debut of Sharp’s new AQUOS Quattron 3D TV, the ad agency creatives at mcgarrybowen and Dentsu Kansai turned to New Media and 3D Expert, Director Chris Stocksmith at Twist. Well versed in emerging technologies (having been a lead developer on the ground-breaking BMW Films project), Stocksmith was the perfect talent to take on the commercial project, which features legendary actor George Takei, as well as a cast of “Minions� from Universal Pictures popular animated comedy: “Despicable Me.� more

Los Angeles, CA – (October 11, 2010) — Oscar award-winning, visual effects luminary Mark Stetson has joined Zoic Studios to lead the company’s feature film division.

Stetson’s career is the stuff of dreams, where art and experimentation unite to entertain. Stetson has been working in the world of visual effects since the late 1970s, first as a model maker on Star Trek: The Motion Picture, Close Encounters of the Third Kind – The Special Edition, and Escape from New York. more

– New Kids and Family Television Network is Joint Venture Between Discovery Communications and Hasbro, Inc.; Troika Takes Role as Lead Strategy, Branding, Design, Production and Ad Agency —

Troika Design Group has taken a lead role in the branding and communications roll out of The Hub, a new kids and family television network and joint venture between Discovery Communications and Hasbro, Inc. Troika provided complete agency support for The Hub from strategy through execution, assisting in the development of The Hub’s brand positioning, creative strategy, logo, on-air packaging and advertising campaign. The Hub premiered on 10/10/10. more

Football season has arrived, and with it a new batch of Bud Light spots, this time featuring VFX from LA-based Asylum. Working with Tool Director Erich Joiner via DDB/Chicago, Asylum handled post work on the three-spot Bud Light Playbook campaign, which included stereoscopic 3D VFX on the :30, Pimp Your Ride. Each spot begins with a football coach spokesman, played by former pro football player and Rocky star Carl Weathers, flipping open the Bud Light playbook – a zig-zagging mess of Xs, Os and arrows done in traditional football play fashion – to prepare us for another lesson. Action then switches to a scene elsewhere to demonstrate the coach’s wisdom. more

Working in a direct-to-client collaboration with WildAid, Pirate NY lent their full creative music and sound services to a dramatic PSA featuring Beethoven’s Appassionata Sonata. Pirate arranged and sound designed the project from start to finish, highlighting the studio’s ability to handle everything from original music, sound design, and audio identity under one roof through an organic and inspired creative process; all elements of sound working together for a cohesive and powerful auditory result. more

As the ability to connect to the Web anytime, anywhere becomes more and more vital, new brands and products are emerging to meet that demand – brands like Rover offering commitment-free, pay-as-you-go portable 4G wireless service. Rover offers the Rover Puck a portable wireless hotspot that allows you to connect up to 8 devices. These flashy new products compete for consumer attention, they are demanding interactive websites that match their technological sophistication and express their branding in as subtle and sophisticated terms as the product itself – sites like the ClickFire Media-designed interactive Flash 3D site developed to introduce Rover and the Rover Puck to the world and guide potential users through the purchase process. more