As further indication of the studio’s growing profile, Manic has signed Rich Schafler of Schafler Artist Management for East Coast representation. The addition comes in the midst of Manic’s recent expansion, as they added CD Fran Roberts and veteran VFX artists Steve Zourntos and David A. Elkins.
“With a series of key signings behind us and an ongoing slate of highly-regarded, diverse campaigns and comprehensively serviced work, Manic is expanding rapidly,” noted Managing Director Bob Cagliero. “Rich and the team at Schafler Artist Management will make sure we leverage our work to attract high-quality clients throughout the region – Rich understands the market’s growing need for servicing of multi-tiered design and visual effects based work and has a solid plan to further enhance Manic’s position in that arena.”
“We are thrilled to be representing such a dynamic and creative company such as Manic. We look forward to working closely with Fran, Bob, Steve and David and the amazing team of artists there – a highly professional and well-respected group,” stated Schafler. “Our common goal is to continue to produce exceptional work, service our existing clients better than ever, and introduce Manic to agencies and new clients that have not yet been afforded the opportunity to work with us.
“In addition, Schafler’s current roster of A-level live action companies will have access to Manic’s team. In this increasingly competitive market, we will have the ability to package projects from live through design/VFX and post. At the same time we will be actively pursuing projects where Manic will handle live action, with Fran Roberts acting as director, lead designer and creative director. I have known Bob Cagliero through our many years in the industry together and looking forward to working with him in the years to come.”
Manic is a comprehensive creative solution for conception through completion of all media. Based in NoHo NYC, Manic delivers live-action production, cutting-edge motion graphics, 2D and 3D VFX, design, animation, and high-end finishing services for clients working in commercials, feature films, television, music videos and broadcast. The company’s artists and principals have led campaigns for notable brands such as Nike, Virgin Mobile, Acura, Reebok, Verizon, Maybelline, and Apple from major agencies TBWA/Chiat/Day, Merkley+Partners, McCann Erickson, and JWT to name a few.
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