Milford, NH â€“ August 2010â€¦ Earthworks, Inc., a leading manufacturer of High Definition Microphonesâ„¢ for recording, live sound, and test/measurement applications, is pleased to announce the appointment of Bill Norton to the newly created position of Chief Operating Officer (COO). Recognized throughout the professional audio industry for his expertise in a wide range of sales and marketing initiatives, Norton will be tasked with overseeing all aspects of Earthworksâ€™ sales and marketing operations, including sales expansion into new market segments, the development and implementation of all marketing campaigns and literature, as well as directing strategic product placement plus the development of new, innovative products.
As a former professional musician with a solid applications background in the use of microphones, Norton brings a wealth of experience to his new position as Earthworksâ€™ COO. Prior to accepting his appointment with Earthworks, he spent several years as National Director of Sales at Dover, NJ-based Casio America, Inc., where he had P&L responsibility for all aspects of the companyâ€™s Consumer and Musical Instrument channels throughout the United States. During this time, he dramatically increased the presence of Casioâ€™s Privia and Celviano brands. Additionally, Norton spent considerable time with St. Louis, MO-based St. Louis Music, Inc. He served as St. Louis Musicâ€™s Regional Sales Manager for the state of New York and the entire New England region. He subsequently assumed a similar role with Loud Technologies after Loud Technologies purchased St. Louis Music prior to his move to Casio.
Norton commented on his new appointment as Earthworksâ€™ COO, â€œI am delighted to be on board with Earthworks. As a brand and a company, Earthworks is much respected in both the recording and the live sound reinforcement segments of the pro audio industry and is considered by many to be the accepted standard for affordable, reliable reference and measurement microphones. In recent years, Earthworks has developed numerous highly respected vocal and instrument microphones, such as the companyâ€™s acclaimed PM40 PianoMicâ„¢ Series. With Earthworksâ€™ products being used by a long list of world-class artists and engineers, including Bruce Hornsby, Branford Marsalis, John Harris, and Steve Gadd, among others, it is very apparent the Earthworks brand is very highly regarded. I am honored to be chosen for this role with Earthworks and eagerly look forward to expanding our domestic and global market share.â€?
â€œWeâ€™re very pleased to have Bill joining our effort,â€? says Heidi Blackmer- Robichaud, Earthworksâ€™ President. â€œHe brings a wealth of sales and marketing experience that, Iâ€™m confident, will bring greater perspective to all that we do here. With a solid track record in sales that reaches beyond the markets Earthworks has traditionally served, Iâ€™m confident of Billâ€™s ability to look at the big picture and help us identify realistic goals that will enable us to increase our presence in existing sales channels while simultaneously expanding into new markets that are equally viable. The entire Earthworks team is very pleased to have him onboard with us.â€?
Bill Nortonâ€™s position as Earthworks COO commenced July 26th.
About Earthworks, Inc.
Earthworks is a New Hampshire, U.S.A. based manufacturer of High Definition Microphones that is dedicated to quality and sonic excellence. Each Earthworks product is handmade with great care, meticulous attention to detail, and a strong emphasis on quality. Earthworks prides itself in making only the very best in professional audio equipment intended for mission critical sound applications. For additional information, visit the company online at www.earthworksaudio.com.