Last weekend Auryn provided hands-on iPad based demos to enthusiastic attendees of the Society of Children’s Book Writers and Illustrators 39th annual Summer Conference. Representatives from Auryn also provided consultations to conference participants about digital book opportunities.

Tulika Mehrotra, Auryn’s Director of New Business Development, notes: “The event was an exciting opportunity to show artists and illustrators that digital storybooks can add a dimension of interactivity and wonder while still remain true to the original aesthetic. The interactive element is engaging for both parent and child, and can heighten the narrative experience with a truly shared activity.�

Auryn is a groundbreaking company that is changing the way stories are told and enjoyed. Auryn unites technological innovation with creative vision to develop properties for today’s entertainment consumption including the iPad and other app-based devices.

Auryn’s patented technology animates any known visual style to create dynamic experiences that remain true to the title’s original aesthetics. From creating animated worlds based on beloved illustrated books of today to the luscious realms of yesterday’s classics, Auryn is a trusted partner to leading publishers, distributors and award-winning authors and illustrators. For more on the company, please visit www.auryn.com.

Founded in 1971, the Society of Children’s Book Writers & Illustrators (SCBWI) is the only international organization that offers a variety of services to people who write, illustrate, or share a vital interest in children’s books, magazines, film, television, and multimedia. The SCBWI acts as a network where writers, illustrators, editors, publishers, agents, librarians, educators, booksellers, and others involved with literature for young people actively exchange knowledge. There are currently more than 21,000 members worldwide, in over 70 regions, making it one of the largest writing organizations in the world. For more on the organization please visit: www.scbwi.org