Agency to Refresh Web Properties and Provide Digital Strategy

TILLAMOOK, Ore. – July 21, 2010 – Tillamook County Creamery Association, makers of the No. 1 selling natural cheese brand in the West, has enlisted Los Angeles-based Hello Design as digital agency of record and to provide digital strategy, interactive design and development services.

Recognized for its award-winning campaigns for Sony and Herman Miller among other industry leaders, Hello was chosen through a competitive review for its seasoned team, on-brand execution and expertise in emerging technologies.

“We’re building a best-in class marketing team at Tillamook and bringing Hello on board is a critical piece in the puzzle,� said John Russell, senior marketing director for Tillamook. “Working with our in-house digital marketing team, Hello will help us streamline the Tillamook web presence and create a seamless, branded online experience for our fans and customers.�

With more than 50,000 Facebook fans and consumer engagement campaigns including the Loaf Love Tour underway, Tillamook consumers are enthusiastic and actively seeking the brand online. Joining forces with the brand’s event, PR, research and advertising agencies, Hello will integrate the many online efforts into a newly redesigned Tillamook.com website.

“Tillamook Cheese is a natural fit for Hello because we’ve always believed in working for brands that make quality products, especially when they are already in our refrigerator,� said David Lai, CEO/Creative Director.

About Tillamook County Creamery Association
The Tillamook County Creamery Association is a farmer-owned cooperative that has been making award-winning cheeses in Oregon since 1909. Tillamook only uses the highest quality milk from cows not treated with artificial growth hormones. In addition to making naturally aged cheddar, a variety of other cheeses, and ice cream, it markets butter, sour cream and yogurt. TCAA is most famously known for its internationally award-winning Tillamook® cheddar cheese. For more information, visit www.Tillamook.com.

About Hello
Hello is a creative digital agency specializing in strategy, design, and technology. The Los Angeles, California-based company was established in 1999, and has worked with Herman Miller, TaylorMade Golf, Sony, Dermalogica, MoMA, and Toyota. Visit www.hellodesign.com for more information.