Archive for June 7th, 2010

Stun Creative, an award winning advertising agency and production company based in Los Angeles, has produced and directed an uncomfortable and very “Larry David-esque,� marketing campaign for the premiere of “Curb Your Enthusiasm� on TV Guide Network.

The multimedia effort includes a TV spot and viral web promo where Larry David finds himself in yet another awkward situation, this time during an apparent junket type interview about “Curb� coming to TV Guide Network. Designed to blur the line between the real Larry and TV Larry, the campaign leaves viewers wondering if what they just saw was scripted or truly captured by cameras in between takes. more

The Village of Mount Prospect built a temporary control room based around its Broadcast Pix Slate 1000 video production system to produce a live event for the American Idol finale. An estimated 5,000 people attended the event.

Village of Mount Prospect Uses Its New Slate 1000 for Finale Viewing Party

(Billerica, Massachusetts) – Usually, the Television Services Department of the Village of Mount Prospect, Ill. (MPTV), uses its Broadcast Pixâ„¢ Slate 1000 video production system to produce live coverage of village board meetings and other local programming. But on May 26, 2010, the system became the cornerstone of a live American Idol finale viewing party on the Village Green outside Village Hall, where an estimated 5,000 people came to watch hometown hero Lee DeWyze win the competition. more

It sometimes takes an unbelievable spot to deliver an unbelievable offer, and Anonymous Content Director Christian Loubek delivers just that in a powerful :30 for Volvo via Arnold Worldwide. more

The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life. more

New XenData SX Archive Servers manage LTO-5 tape libraries, addressing the long-term storage needs of the media and entertainment industry

Walnut Creek, CA, June 7, 2010 – XenData® (www.xendata.com), the leading provider of digital video archive solutions for the media and entertainment industry, today announces the launch of its range of SX Archive Servers for archiving to high capacity LTO-5 data tape libraries. Digital video archives based on SX Archive Servers manage from 60 TB to over a Petabyte of near-line LTO storage and an unlimited capacity of video files securely stored on offline LTO-5 data tapes. These solutions address the archiving needs of broadcasters, production companies, post-production and professional video services organizations. more

The Mammoth HD Stock Footage Library… Just who are these guys….. really…..? more

SANTA MONICA, CALIF. – POP Sound (www.popsound.com) recently hosted recording sessions with Alfre Woodard, Levar Burton, Benjamin Bratt and Ricardo Chavira and other stars for a unique audiobook commemorating the 90th birthday of Nelson Mandela. “Nelson Mandela’s Favorite African Folktales,� produced by Artists for a New South Africa (ANSA) and Hachette Audio & Digital Media, is a collection of more than two dozen stories hand-picked by the Nobel laureate and read by some of the world’s best actors. more

The Pixled F-11 was used as a 70’x30’ curved screen for the impressive Stark Expo scene in the beginning of the movie and was quickly reconfigured as an 82’x22’ curved screen for the Hammer Expo scene.

When the team for Iron Man 2 decided to use an LED video screen with a media server feeding content rather than a green screen for the Stark and Hammer Expos, key concerns were cost; easily reconfigurable to meet a tight schedule; resolution; and weight. Pixled’s F-11 LED video technology was the solution. Director of Photography Matthew Libatique, ASC was supported by Gaffer Mike Bauman, who oversaw all of the rigging and programming of the massive LED screens for the film. more

MelroseMAC Launches “Melrose Video Professionals�

Industry Veteran Joel Epps Heads New Division Focused On Studio-Level Workflow Solutions & Service

Los Angeles (June 7, 2010) – Computer systems integration company MelroseMAC is launching a specialized new division, dubbed Melrose Video Professionals (MVP), providing systems integration services for all broadcast-related disciplines. Located in Hollywood and Burbank, MelroseMAC is an Apple authorized sales and service organization specializing in providing media professionals complete solutions for both Mac and PC platforms. more

ION Ideal for Compliance Recording and Archiving Streaming Media Sources for Video Conferencing and Medical Applications

LAS VEGAS, NV – SSL DV, Inc., a Solid State Logic Company, will showcase the Gravity ION Compliance Monitoring System at InfoComm 2010 (Booth N2919) from June 9 to 11, 2010, at the Las Vegas Convention Center. Based on the powerful Gravity Media Asset Management system, ION is ideal in its ability to handle compliance recording and archiving of streaming media and video conferencing video from any HD/SD camera or video/audio streaming source. This also includes medical device cameras and Tele-presence systems, such as Tandberg, as well as security cameras. With the world of video communications growing in leaps and bounds, compliance monitoring is a growing necessity to meet the expected legal regulations now in place for video communications. ION is a powerful solution to this necessity and is available now. more