When Trinity Baptist Church in Lake Charles, Louisiana built an impressive new Worship Theater for children, the facility was bound to be a magnet for kids aged Pre-K through fifth grade. The theater serves as a digital backdrop for Bible stories, bringing them to life with a Vista Spyder X20 image processor to create dynamic visuals. more
Archive for May, 2010
Seth Hallen, President of Testronic Labs to Moderate Panel of Industry Experts at Thought Leadership Conference
(Burbank, CA) The Entertainment Supply Chain Academy Conference, ESCA EDGE, taking place June 3, 2010 in Los Angeles, California, has announced that Seth Hallen, President of Testronic Laboratories US, will moderate a panel focusing on the future of the digital supply chain. The conference, geared towards senior executives serving all aspects of the home entertainment supply chain, is future focused, seeking to enlighten and inspire the industry with new perspectives, thought leadership, and an esteemed collection of keynoters and panelists. more
Sometimes the most complex concepts are most effectively conveyed with simple yet captivating imagery, as CRASH+SUES recently demonstrated with a crisp, clean style in the animated broadcast campaign for HealthPartners out of Preston KellyMinneapolis.
The agency’s goal was to create a commercial package that built upon the success of the hip, engaging characters that were created for HealthPartners’ print and billboard campaign by London-based artist, Adrian Johnson. When it came time to bring these endearing characters to life, Preston Kelly sought out Sean Hall, CRASH+SUES animation director – who previously teamed with the agency on a campaign for Mall of America, to create a series of playful scenarios that brought home the campaign’s message, “A new way to look at healthcare.” more
Registration available exclusively to qualified editors
Boston, MA â€“ May 25, 2010 â€“ EditShareâ„¢, the technology leader in cross-platform collaborative editing and shared media storage, has announced the Lightworks Open Source beta program. Lightworks Open Source is the industryâ€™s first open-source development initiative for a large-scale, non-linear editing (NLE) platform. It offers an unprecedented gateway into the NLEâ€™s core engine, enabling the implementation of progressive features and workflows. more
New self-paced course offering from award-winning training company gives expert instruction on creating motion picture quality, natural effects and alluring 3D particles
Hoffman Estates, IL – Class on Demandâ„¢, a provider of professional educational products for creative markets, announced that â€œComplete Training for Trapcode Particular 2.0â€? is now available to order. A plug-in for AdobeÂ® After EffectsÂ®, Trapcode Particularâ€™s award-winning particle generation and 3D natural effects tools are utilized by visual effects and motion graphics artists around the world and can be seen in TV commercials and feature-length motion pictures, including â€œSpider Man 3â€? and â€œAngels & Demons.â€? more
The KODAK Depth of Field Calculator and KODAK Contact application is now available as a free download from the iTunes App Store. The app, which is the second Kodak Cinema Tool to be released by the company this year, helps filmmakers determine the correct settings for achieving desired focus, and connects them with Kodak around the world at the touch of a button. more
Yes, the video for British band Goldfrapp’s latest synthpop single was cool before VFX studio Absolute got its hands on it. (Vampire aerobics dancers and goth thugs in leather pants? Yes, please.) But after Absolute worked its magic on Alive, the music video launched into psychedelic territory. more
In a move to further build their rapidly growing business base and capabilities, Tool of North America has hired thought-leader Matt Bonin as executive producer for both live action and digital duties. Bonin brings extensive agency experience and expertise that spans the production spectrum, including spot-making, digital, branded content, interactive and long-form content creation. more
New company led by STORY principals offers turnkey solutions for spots and new media.
CHICAGOâ€”Mark Androw and Cliff Grant, partners in the commercial production company STORY, have formed a new company, The Whole Story, offering complete production, post production and digital services for commercials and new media. The new company is based in Chicagoâ€™s River North district and has production offices in Santa Monica and New York. more
Christie announced that Landmark Cinemas has selected Christie Solariaâ„¢ Series 4K-ready digital cinema projectors for installation in six multiplexes across Western Canada. Landmark Cinemas will thrill audiences with the latest 3D box office hits using the Christie CP2230 and Christie CP2220 projectors, which utilize Academy Award*-winning DLP CinemaÂ® technology from Texas Instruments (TI) (NYSE: TXN). Landmark Cinemas is Canadaâ€™s largest regional movie exhibition circuit, headquartered in Calgary, Alberta. more