Archive for May 12th, 2010

NEW YORK, NEW YORK, MAY 12, 2010 – 2010 is starting off with a buxom-bang for filmmaker Michael Stever. Hedda Lettuce, New York City’s premiere drag-debutant and six-time Drag Queen of the Year Award-Winner (HX Magazine), stars in the hilarious new commercial for Boy Butter, the revolutionary creamy water-soluble, stain-free, personal lubricant. The 60-second spot, conceived by Boy Butter founder Eyal Feldman, and produced and directed by Stever, showcases Hedda Lettuce in her trademark green wig singing a racy patriotic tune in front of the American flag declaring her appoval of Boy Butter. In the end, Hedda Lettuce explodes into an extravagant display of fireworks. And that’s just the “censoredâ€? version. In an unreleased, uncensored version with additional footage not seen in the commercial, Hedda Lettuce has some fun with the Boy Butter products displaying them sensually near her ample cleavage. more

IRVINE, Calif. — May 12, 2010 — Sonnet Technologies announces the immediate availability of the Fusion(TM) Fibre-for-4 package, which offers the Fusion RX1600Fibre rackmount 16-drive RAID 6 Fibre Channel (FC) shared storage system with a 4-port 8Gb FC interface, four 1-port 8Gb Fibre Channel PCIe host adapter cards, four fiber optic cables, and a 4-seat Tiger Technology(R) metaSAN software license. This package is positioned to meet the needs of video editors in workgroups of up to four users who want shared access to common data files, have heavy bandwidth requirements, need easy capacity expandability, and require robust data protection. Everything needed for setting up four users is included in one box. more

Dallas, TX – (May 12, 2010) — Conveying deliciousness and authenticity is at the heart of the new Taco Cabana branding spot, fittingly directed by Directorz Tom Ryan for ad agency Calise and Sedei. The spot highlights many of the elements that make Taco Cabana stand out as a unique dining choice with a passion for quality that spans three decades. more

Superfad was recently approached by 180 Amsterdam to create a vibrant 45-second online video to showcase the new adidas F50 football boot, which is exceptionally lightweight and styled with a beautiful two-tone skin.

The concept was to highlight the boot’s design within the setting of a light tunnel. According to Superfad Director Clayton McDermott: “The challenge was to create a spot that not only provided the viewer with a comprehensive overall view of the exterior design and the technology that lies within, but one that also conveyed the incredible speed and maneuverability that the new F50′s design affords the player.” more

Alioscopy Provides Industry Partners and Entrepreneurs the Technology and Solutions to Identify, Incubate, and Launch Business Opportunities in the Growing Auto-stereoscopic 3D Market

San Diego, CA—May 12th, 2010—Alioscopy® USA, a 3D visualization technology provider today announced it will attend InfoComm 2010 (June 9th-11th), the largest and most comprehensive pro-Audio Video (AV) event in the world, with more than 32,000 AV professionals and 900+ exhibitors at the Las Vegas Convention Center. The Alioscopy Pavilion will host and feature 12 complimentary industry partners that all contribute to the growing auto-stereoscopic ‘no-glasses’ 3D market. The Alioscopy Pavilion will be located in the LVCC North Hall, Booth# N3062 as part of the InfoComm 3D Pavilion. more

Over the past year, Imagineer Systems’ award-winning planar tracking and roto solution, mocha, has become a tool-of-choice for VFX artists throughout Hollywood and is increasingly showing up in the credits of more and more blockbuster films. In just the past year alone, mocha has played a key role in the production of Martin Scorsese’s Shutter Island and Clint Eastwood’s Invictus. We’ve also seen a meteoric rise in 3D film production in the past 6 – 8 months; and VFX artists have found innovative ways to leverage the power of mocha to streamline new workflows to support the growing demand for 2D to 3D conversion, most notably in Tim Burton’s recent 3D smash hit, Alice in Wonderland. more

ONTARIO, CANADA – When action sports programming producer and star Kevin Cullen hits the road to capture extreme outdoor sports in HD, his battery of choice is an Anton/Bauer DIONIC 90. From riding an ATV through the rough country surrounding the source of the Nile in Uganda, Africa, to snowmobiling around an active volcano in central Iceland, these extremely harsh shooting conditions test both man and machine to the limits. That’s why Anton/Bauer, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, designed the DIONIC 90 to deliver consistently reliable performance even in the most challenging shooting environments on Earth. more

Winnipeg, Manitoba, Canada (May 12, 2010) – Prime Focus Software, the R&D arm of Prime Focus, is seeking visual effects companies to participate in the Beta Testing program for Deadline 4.1. The latest update for the company’s easy-to-use administration and rendering toolkit for Windows, Linux and Mac OSX-based render farms will feature a number of new updates and performance enhancements that beta testers can experience first-hand.

The release of Deadline 4.1, out mid-to-late July, will include performance and stability improvements that will allow Deadline to handle thousands of render jobs with ease. The software update will also offer increased usability and flexibility for the Pool/Group Management feature and the Power Management feature, which helps reduce a facility’s energy footprint by shutting down idle machines and starting them back up again when they are needed. Deadline 4.1 will also include new software more

In Addition to Its Unprecedented Optical Performance, the New HJ14ex4.3B HDTV Lens Simplifies the Creation of Realistic Virtual Sets with Direct Integration of Reliable Lens Data

Canon U.S.A., Inc., a leader in digital imaging, has expanded the frontiers of optical performance for broadcast TV production with its new HJ14ex4.3B wide-angle portable HDTV lens. In addition to an unprecedented 4.3mm wide angle of view and a 14x zoom range, the new lens also features advanced data connections that facilitate the creation of dynamic, visually appealing virtual studio environments. The creative options offered by its powerful combination of advanced features are being fully exploited by Intertainment Broadcasting Corp. (iBC), of Irvine CA. more

Randall Dark has been a pioneering high-definition video producer for more than 20 years. During that time Dark and his companies have been involved in more than 2,000 HD productions, including theatrical features, documentaries, commercials, concerts, Broadway plays, corporate presentations, and live digital cinema events. As someone who has used practically every high-end HD camera system made during the past two decades, Dark reports that he recently became a user of the XL H1S HD Camcorder from Canon U.S.A., Inc., a leader in digital imaging. more