Archive for March 16th, 2010

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web.

Titled “Sponsafier,� the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race. more

Dolan Will Head Sales and Strategy for Industry Leader

(Burbank, CA) Xytech Systems Corporation - the leading provider of resource, work order and asset management solutions worldwide – has announced the appointment of Greg Dolan as Executive Vice President of Worldwide Sales. Mr. Dolan will have responsibility for the strategic direction of the company as well as sales and marketing. more

Continued Support for Version 2.5 of Digital Anarchy’s Popular Cartooning Software.

A believable ‘toon’ effect is easily created, and Aperture users have a great deal of control in customizing the cartoon with different paint styles, shading and outlines. The software uses advanced algorithms from Toonamation, Inc to create its cartoon shading and lines. One of the key features of ToonIt! is the ability to turn people and faces into believable cartoons. It’s never been so easy to turn photographs into illustrated portraits or a graphic novel. more

For the current Lincoln music promotion and integrated ad campaign via Team Detroit, Wild Plum Director Shane Drake teamed with visual effects company Ntropic to create a visually striking commercial and music video for electronica/indie rock rising stars Shiny Toy Guns.

In each, the Shiny Toy Guns glittery performance of Peter Schilling’s hit Major Tom comes alive against a backdrop of screens showcasing the Lincoln MKZ. Ntropic designed the media projected on giant LED screen walls, which were then filmed with the live performance at the Orpheum theater for both the commercial and music video. Ntropic also provided graphics treatments, color correction and final composite. more

West Los Angeles, CA — According to the Therapy doctrine, one can never stop improving or embracing more creative talent, as evidenced by the addition of editor Fernando Villena to the West Los Angeles company’s creative editorial roster. Villena’s extensive credits include feature films Jonah Hex, Gamer, Battle in Seattle, Crank: High Voltage, The Gospel and the enormously successful independent feature Bella, which won the coveted Audience Award at the Toronto Film Festival. His feature documentaries include Every Little Step and the acclaimed David LaChapelle film, Rize. Music video credits include Fergie, Pussycat Dolls, Snoop Dogg, Ashlee Simpson, Evanescence, Nelly Furtado, Black Eyed Peas, and Macy Gray to name a few. His spot work reflects top brands such as Gatorade, Coors Light, Lexus and Mazda. more

HOLLYWOOD–The Hollywood Edge has released new sound effects collections representing the latest work of two of Europe’s most talented sound designers. Eilam Hoffman Sound Effects Collection and Creaks and Squeaks (from sound designer Kamen Atanasov) are high quality CD/DVD collections comprising a plethora of unique sound elements suitable for productions of all type. more

Burbank, CA–When Burbank-based visual effects studio FuseFX began working on the new season of Showtime’s “United States of Tara,â€? it turned to Nuke, The Foundry’s powerful compositing application, to facilitate the extensive green screen effects required for a series about a woman with a multiple personality disorder. Award-winning actress Toni Collette stars as Tara Gregson, a suburban wife and mother who tries to juggle family, career and a dissociative identity disorder that has her alternate personalities appearing at inopportune times. more

Access to modo Available to all Students Enrolled in Entertainment Design Program
MOUNTAIN VIEW, Calif. – March 16, 2010 – With an increasing number of students enrolling in universities dedicated to art, production and design, the need for schools to implement cutting-edge software in the classroom has become vital. The recent addition of the Pasadena, Calif.-based Art Center College of Design to Luxology®’s Education Provider Program continues to fill this need by providing modo® 3D software to all students enrolled in the Art Center’s Entertainment Design program. more

Create 2×2 Video Walls Supporting 1080p full HD.

CHATSWORTH, CA – Connectivity solutions provider Gefen today announced the availability of its new Video Wall Controller. This premium solution for professional applications provides an easy method of creating high definition imagery spread across four displays stacked in a 2×2 configuration. A rugged metallic enclosure makes it ideally suited for applications like rental and staging as well as static digital signage presentations. more

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Client: Verizon
Spot Title: Tarmac, Encore
Airdate: January 2010 more