Archive for December 8th, 2009

Los Angeles, CA, December 9, 2009 — The Production Music Association (PMA) has announced the release of a Standardized Metadata Format for use by production music libraries, worldwide. In conjunction with U.S. Performing Rights organizations, and top leaders in the industry located in both the U.S. and Europe, the PMA has compiled, for the first time ever, a standard set of guidelines designed to benefit production music libraries of all sizes. more

Venice, CA, December 8, 2009: Venice-CA based Backyard director Phil Brown and Saatchi & Saatchi Wellness took home the top honors for Ambien “Silence Your Rooster� at the first-ever Clio Healthcare Awards held last month in New York. Winning Gold and the Grand Clio, the visual spot features an insomniac attempting to ignore a needy rooster hounding her in the middle of the night. For a complete list of winners: http://www.cliohealthcare.com/winners/pdfs/2009_CLIO_Healthcare_Winners_Book.pdf. more

Rhino CD Vico Sharabani recently collaborated with director Jason Smith of Industry on an elegant new :30 for Mazda via Doner, Detroit. Sharabani supervised the planning, shoot and post work for all VFX, with a special focus on a detailed pre-vis to streamline the spot’s creation as much as possible. more

Absolute temporarily suspended its no-shirt, no-shoes, no-service policy to finish the latest video for Brooklyn-based power pop band Valley Lodge. All of My Loving is set in a bizarre household in which every piece of furniture – from the beds to the tables to the toilet – is comprised of totally nude live-action male human bodies or parts of bodies. While the actors wore underwear during the shoot, Lead Flame Artist James “Krispy” Cornwell used his visual magic to make the clothing disappear by giving it the texture and color of skin. more

Stop-motion animation pros Screen Novelties, the latest talent addition to DUCK Studios, created a jolly opening sequence for children’s favorite SpongeBob SquarePants’ 10th anniversary special on Nickelodeon. The roughly :45 piece is a spectacular showcase of the diverse capabilities of DUCK’s newest creative team. more

Thirty-five years ago, Richard Wilde launched the BFA Advertising and Graphic Design Department at the School of Visual Arts in New York. Today, he still is still chair running the program with enthusiasm and unparalleled leadership, recruiting the top industry talent as instructors to maintain the college’s reputation as one of the best of its kind. He is nothing less than a living icon in the world of graphic design and advertising. So when Director Benita Raphan (SVA alumna) approached SUSPECT CD Hoon Chong (also SVA alumunus), to handle the open for, “The Wilde Ones”, a documentary tribute for Wilde’s 40-year anniversary at the school, he readily accepted. Raphan quickly expanded the offer to include all post and effects for the film. more

WHDI is the Only Full 1080p/60Hz HD Wireless Solution for All CE, PC and Mobile Devices Across the Home

Santa Clara, Calif. – December 8, 2009 – WHDI LLC today announced the completion and availability of the WHDI™ (Wireless Home Digital Interface™) specification.

The WHDI standard enables full 1080p/60Hz HD with Deep Color at a distance of 100 feet and through walls. No other wireless standard combines this level of quality and robustness with the ease of multi-room wireless. By doing so, WHDI enables consumers to build a wireless HD network in the home to take advantage of the latest content and interactive services. more

Los Angeles & New York — (December 8, 2009) — Global production company Moxie Pictures is excited to announce that it has signed Cannes award-winning collective Superfad for live action representation. Known for its media-agnostic approach, Superfad has directed live action and animated projects for Visa, Nascar, HTC, Nike, Google, PSP, Sprint and Durex. The relationship with Moxie extends the company’s reach into more live action endeavors with the trusted Moxie-backed production history and acumen. more

Los Angeles—LIGHTIRON Digital (www.lightirondigital.com) has launched in Los Angeles, offering a complete range of file-based post production services for film, television, web, and advertising media. Founded by brothers Michael and Peter Cioni, the company is composed of two divisions, IRONWORK, providing such services as dailies processing for tape and tapeless media, offline and online editorial, data conform and color grading; and LIGHTWORK, providing technology consultation, systems integration and workflow design. more

Los Angeles, CA – (December 8, 2009) — Production entity Engine Room has responded to shifts in the commercial production industry and launched its “You Direct, We Shootâ€? model. Helmed by veteran cinematographer Dan Schmit, Engine Room’s unique shooting approach allows agency creative directors to direct their own commercial projects with the strength and experience of an award-winning DP-driven production company.

Since 2001, Engine Room has been a go-to producer for on-air departments across the broadcast spectrum including ABC, NBC, FOX Sports, CNN, and HBO and has worked with agencies Robertson Wood Advertising and Millennium Creative Group as the “You Direct, We Shoot� commercial production partner. more