Archive for October 12th, 2009

Telestream Offers First Fully Integrated Solution for YouTube Fingerprinting

Products make it possible to easily identify and monetize media for live events or file-based workflows

Telestream, a leading provider of digital video workflow solutions, today announced the first solution which offers YouTube fingerprinting for both live and file-based workflows. Digital fingerprinting is a process that uniquely identifies video, making it easier for media companies to discover and track their video content which is uploaded to YouTube. Media companies are increasingly opting to partner with YouTube by claiming videos as their own, which results in the ability to share revenues with YouTube for advertising placed around their videos. more

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Modest Mouse Gets Bent With Costa For Groundbreaking New Video

The indie rock band Modest Mouse is getting the royal treatment from Bent Image Lab’s new director/partner Nando Costa. Just completed, the band’s new music video is a dark and expressive piece of film-making. Heavily rooted in live-action, the impressive six-minute video includes intense moments of stop motion, visual effects, and motion graphics techniques, all brought to life within the studio’s walls. more

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Tool Inks Director Jose Antonio Prat

Tool of North America has signed Director Jose Antonio Prat, formerly of Supply and Demand to their roster. Prat specializes in commercial campaigns that are marked by both visual sophistication and humor which play out like miniature situation comedies, following a perfect arc from joke setup to punchline. Prat recently collaborated with CP+B on multiple campaigns including Coke Zero, as well as working with top ad shops such as la comunidad and Vegaolmosponce to name a few. His additional spotwork includes efforts for brands such as MasterCard, Axe Body Spray and Renault. more

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Related Topics: News, Reel-Exchange |

DUCK Makes Ending Credits Happy For Sony Pictures Animation

The animated feature film Cloudy With a Chance of Meatballs is based on the classic children’s book about the town of ChewandSwallow, where mysterious storms begin raining down hot dogs, pancakes, bananas, spaghetti, burgers, and more, to everyone’s delight. But when the storms get out of control, the town needs a hero. And they don’t mean a sandwich.

A movie this visually arresting and surprising demands compelling and technically sophisticated end main credits. DUCK took up the challenge. more

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Team Detroit/Wunderman Finds ‘Asset’ in Speedshape with the Success of 2010 Ford Mustang Community Customizer on Yahoo!

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Campaign Yields Record-Shattering User-Engagement on Yahoo! Homepage

Detroit, MI & Venice, CA – (October 12, 2009) – At the helm of creating a “community� customizer for the 2010 Ford Mustang, Team Detroit/Wunderman turned to 3D integrated digital production studio Speedshape to generate the interactive site’s digital assets. With an array of pristine 3D renderings generated by Speedshape, the community customizer engages potential customers by inviting them to customize the all-new Mustang to their liking. The luminous experience was integral to engaging browsers and Mustang enthusiast alike, as the community customizer yielded record user-engagement on the Yahoo! Homepage and Ford websites, respectively, as well as social media platforms such as Twitter and Facebook. more

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25TH ANNUAL TECHNICAL EXCELLENCE & CREATIVITY AWARDS WINNERS ANNOUNCED

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Production teams for Coldplay, Foo Fighters take top Creative Achievement honors;

Avid Digidesign, Solid State Logic, Universal Audio: Double Winners for Technical Achievement

Special tribute celebrates life and contributions of Les Paul

October 12, 2009-New York, NY-Nearly 500 audio industry professionals turned out Saturday evening to recognize the achievements of their peers in sound production and product design. Held for the first time at the Audio Engineering Society Convention, the TEC Awards celebrated its 25th anniversary with a theater-style presentation featuring some of the most illustrious names in sound and music, highlighted by a sentimental tribute to the late music icon, Les Paul. more

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Related Topics: Awards, News, Tradeshow News |

Have a Cigar: ClickFire Marries Google Maps to Live Twitter for Branded Site

For cigar aficionados, the pleasure doesn’t end when the ember goes out. This worldwide community takes deep social pleasure in talking about cigars, sharing news and invitations, and especially in discovering rare and high quality brands.

Understanding that, digital studio ClickFire Media fused Twitter and Google Maps to create a first-of-its-kind branded site that publishes real-time tweets from cigar lovers around the world. EPCarrillo.com heralds the December release of a limited edition cigar by renowned cigar-maker Ernesto Perez-Carrillo, and carries the tagline, “Soon, everyone will be talking about one cigar.” more

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Digital Vision Unveils Powerful Nucoda 2009 Upgrades

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Stereoscopic, Color Grading Tools, Intuitive Tracker Set System in Orbit

October 12, 2009 (Stockholm SE) Digital Vision, a global leader in the development of high quality picture enhancement and color grading systems, has unveiled a new ground breaking software development milestone for its 2009 Nucoda Platform. The powerful upgrades include features that significantly simplify the creative process, add new powerful toolset, and address the industry’s increasing use of stereoscopic content. The new features are available now, with even further development expected by the end of the year. more

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