Archive for October 6th, 2009



Hollywood, CA – (October 6, 2009) — Visual effects and design company Engine Room has tapped consultant Peter Ware of Warecrest Entertainment to offer strategic guidance and boost brand awareness for the boutique company. Ware brings extensive experience as a visual effects producer and former president of Stargate Digital to his role at Engine Room. His latest credit was that of Visual Effects Producer/Supervisor on Warner Premier’s “Scooby Doo: The Mystery Begins.”

“Engine Room is Hollywood’s best kept secret and I intend to change all of that,” says Ware. “They have amazing talent and provide exceptional service to clients, not to mention beautifully executed effects and design for features, television and commercials.” more

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Forging a New Hard Drive: LaCie Partners with Designer Philippe Starck

New LaCie Mobile and Desktop design by Philippe Starck

+ Designed by Philippe Starck; includes iconic signature
+ Protect your data with thick resistant aluminum casing
+ Launch any application with touch-sensitive surface
+ Schedule automatic backup via intuitive software more

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101 Dalmatians

Visual Effects by Mechanism Digital
for 101 Dalmatians Broadway television

New York, NY – Mechanism Digital’s Directive: Make dogs talk! . . . to promote the upcoming 101 Dalmatians Broadway musical. Timeline: Three days.

In order to accomplish the task, Mechanism Digital adapted some unconventional visual effects techniques and simplified a typically complex workflow. In the 1940s, animators hand-painted cartoon mouths and teeth over live footage to make animals speak. In more modern times, filmmakers build wire frame CG models of entire bodies and inserted them with extensive image tracking to create the illusion of talking creatures. Mechanism’s studio found a way to replicate and improve upon this process in a lot less time and at a much lower cost. more

HD EXPO – Createasphere Set to Host 4K Forum


Third Edition of Educational-Informational Event Will Focus on Features

October 6, 2009 (Burbank, CA) The next 4K Forum will take place on November 4th and 5th during HD EXPO – Createasphere in Burbank, California. The 4K Forum, a technology showcase and gathering, attracts companies across the spectrum of content creation, as well as serving as a symposium in which the latest information and advancements in 4K can be explored. This year’s Forum will focus specifically on the needs of the feature film industry from production through exhibition. The Forum presents in-depth information and support for professionals who are considering the use of 4K video for production or digital cinema exhibition. more

Cobalt Digital Features New Line of Up/Down Converters for openGear(tm) at HD World 2009


NEW YORK, NY – Cobalt Digital, an award-winning designer and manufacturer of signal processing gear for the broadcast industry, is featuring its new line of up, down and cross converters of all varieties for the openGear(tm) platform at HD World 2009 (Booth 919). Each converter is equipped with robust feature sets, designed for the most challenging applications. more

FxFactory Pro Wins Award Of Superiority For Visual Effects Workflow

FxFactory Pro honored by Microfilmmaker for extraordinary versatility and monumental range of plug-in effects and transitions.

Boston, MA – October 6, 2009 – Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, announced that their flagship plug-in solution FxFactory® Pro has won Microfilmmaker’s prestigious Award of Superiority. FxFactory Pro offers 150 visual effects plug-ins optimized for real-time performance on the Macintosh platform. With the latest version of FxFactory Pro, Noise Industries introduced four new plug-ins as well as enhancements to 60 existing FxFactory effects. “With each FxFactory release we include a wide-variety of new plug-ins and updates that are often a result of FxFactory customer feedback. We also put a significant effort into developing FxFactory tutorials that help users quickly understand the potential of our newest features. more



Hollywood, CA – SonicPool, one of Hollywood’s leading post facilities, specializing in sound and picture finishing, edit suite rentals, and full post-production services, has just completed Sound Design and Sound Mix for various NFL projects, including TV show opens and graphics for the NFL Network, NFL Red Zone, NFL Films, and various other NFL outlets.

Because football is such a high-impact sport, the lack of sound design accompanying their high-concept graphics was less than ideal for the show opens and interstitials. The NFL Network looked to SonicPool to carry the ball, and SonicPool had no doubts it’d be up for the challenge. “Being big football fans ourselves, it was an honor to contribute to the NFL and their viewers’ experience,” said Patrick Bird and Brett Butler of SonicPool. more

“WET”: A2M Embraces Autodesk Middleware and Animation Tools to Boost Game Pipeline

uk-mansion01-copy.jpgA2M’s First Mature-Rated Game Title Combines Acrobatics, Swordplay and a Dual-Targeting System

Autodesk, Inc. (NASDAQ: ADSK) has announced that Montreal-based game developer Artificial Mind & Movement (A2M) relied on several Autodesk software applications to facilitate creation of the new game title “WET.” The game’s characters and levels were built using Autodesk Maya and Autodesk MotionBuilder 3D animation software. Autodesk Kynapse middleware was used to implement artificial intelligence (AI) to drive the game’s many nonplayable characters. more



LAKE SUCCESS, N.Y., October 6, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today announced the addition of two new projectors to its acclaimed line of REALiS Multimedia LCOS Projectors, the WUX10 Mark II and SX80 Mark II. These projectors include a new Photo Image Mode allowing for advanced color management and adjustments for ambient lighting conditions. This new mode is ideal for professionals with the most discerning image quality needs, including those in the fields of photography, education, engineering and the arts and sciences. more

Omneon Recognizes Netorium, Shaf Broadcast, and Ibertelco Electrónica as Newest Service Partners

SUNNYVALE, Calif. — Oct. 6, 2009 — At IBC2009 Omneon recognized three new members of the company’s Authorized Service Partner Program, which leverages partner relationships in select territories and regions to augment the company’s direct customer service capabilities. Leading systems integrators and distributors Netorium GmbH, Shaf Broadcast, and Ibertelco Electrónica represent significant additions to the program and bring their extensive technical skills, experience, and product and system knowledge to bear in providing Omneon clients a high level of responsiveness and customer service. more


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October 2009
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