BURBANK, CALIF., September 17, 2009 â€” TrioScopics LP has developed high-quality stereoscopic imaging technology that was demonstrated today at the 3D Entertainment Summit at the Universal Hilton in Universal City, Calif. The system, which consists of proprietary encoding combined with inexpensive glasses, does not require specialized projectors, screens, or players and display equipment, thus eliminating a major impediment to the distribution of 3-D entertainment.
â€œTrioScopics has the potential to make high-quality 3-D ubiquitous in the marketplace immediately, without any equipment investments or expensive upgrades,â€? says John D. Lowry, founder of TrioScopics. Lowry has been solving picture processing problems in the motion picture and television industries for 57 years, and holds numerous patents on imaging technology solutions. â€œWith cost barriers eliminated, studios and exhibitors can meet the escalating demand for 3-D entertainment and significantly boost 3-D earnings potential for d-cinema and home entertainment applications.â€?
At the 3-D Entertainment Summit, Lowry showed 3-D content on a 48-foot screen that has been processed using the latest iteration of TrioScopicsâ€™ technology, which is the result of three years of research and development. The process combines the left and right eye image pairs into a single color-encoded image that appears as a full color 3-D image when viewed through the TrioScopics-designed glasses. The TrioScopics system presents excellent 3-D depth, a wide range of color, and superb image fidelity in both digital cinema and home theater situations.
Lowry is a visionary whose unconventional and forward-thinking approach has led to a long history of image science breakthroughs. Today, in addition to his work with TrioScopics, Lowry is active with Lowry Digital, which he founded 11 years ago. The Lowry Processâ„¢, a unique proprietary image processing technology that he developed, has been used to fine tune motion pictures like The Curious Case of Benjamin Button, as well as to restore hundreds of cinema classics including Citizen Kane, the original Star Wars trilogy, and the James Bond and Disney Classics libraries. Most recently, The Lowry Processâ„¢ was used to restore video images from the Apollo 11 moonwalk for NASA.
Early versions of TrioScopicsâ€™ 3-D technology were utilized in the DVD and Blu-ray releases of Journey to the Center of the Earth (October 2008 for Walden Media), My Bloody Valentine (May 2009 for Lionsgate), and Coraline (July 2009 for Universal), for which about 50 million pairs of TrioScopicsâ€™ glasses were manufactured and delivered. â€œOur 3-D technology has improved with each subsequent release, and is now poised to provide a state-of-the-art, immersive entertainment experience to audiences worldwide,â€? notes Lowry.
He continues, â€œThere are approximately 6,000 digital cinema installations in North America and over half are not equipped for 3-D projection. Our technology meets the growing market demands for 3-D entertainment today, expanding the number of theaters capable of displaying 3-D movies without the need for investments in new screens, accessories or systems. We can help distributors and exhibitors put 3-D on more screens now, instantly creating significant earnings potential. And we think that might be a game changer for the business.â€?
Lowry founded TrioScopics with Ian CavÃ©n in February 2007. For more information, visit www.trioscopics.com.