Latest upgrades to AmberFin iCR software adds content protection watermarking and live in and out capture with Transcode during ingest

AmberFin today announced the release of Version 4.6 for its award winning iCR ingest, Transcode and automatic QC software. AmberFin offers best-in-class image quality for HD/SD ingest, video conversion and transcoding using its multiple Emmy award-winning image processing technology. AmberFin’s unique integrated automatic quality control helps users get work done right first time. Extensive third party integration possibilities and user programmable tools deliver efficient and cost effective workflow for anyone distributing media on multiple revenue-generating platforms.
iCR Version 4.6 introduces major enhancements, including:

• Compression pre processing: new tools for maximising image quality.
• Motion compensated frame rate conversion: ultra high quality SD standards conversion.
• Live in and out capture: for scheduling recordings.
• Transcode during ingest: delivers major time savings.
• Two Pass VC-1, WM9 and H.264: intelligent image optimisation.
• Content protection: Add optional watermarks during transcoding using integrated Civolutions tools.

Many new codecs and wrappers have been added, including native support for Avid DNxHD and for Apple Final Cut Pro QuickTime uncompressed. Other codec improvements include Dolby D and extended support of native P2, XDCAM and Avid Op Atom MXF.

“AmberFin iCR software continues to grow in breadth and depth,� said Jeremy Deaner, CEO of AmberFin, “no other product offers iCR’s unique combination of image quality, operational efficiency and ‘right first time’ automatic integrated QC.�
“First installations are already in live production,” said Peter Elleby, VP of Engineering at AmberFin. “We’re delighted to be able to provide our customers with access to this major new functionality.â€?

AmberFin will be attending the annual trade show, IBC 2009, located at stand 7.A08F, from 10th to 14th September 2009 at the RAI Centre, Amsterdam.

About AmberFin
AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and re-purposing of their content.

AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts:

Matthew Lloyd
Hotwire for AmberFin
matthew.lloyd@hotwirepr.com
ph: 617-834-3146